About the Role
We are looking for a Sales & Marketing Executive / Assistant who has 2–3 years of hands-on experience specifically in the liquor/alcoholic beverage industry.
The candidate will support sales, distributor management, market development, brand promotion, retail execution, reporting, and coordination with the sales team.
The ideal candidate should understand the liquor distribution system, retail market, distributors, dealers, sales targets, product movement, and alcohol market dynamics.
Key ResponsibilitiesSales & Market Development
- Support the execution of sales strategies for the company's alcoholic beverage brands.
- Coordinate with liquor distributors, dealers, retailers, and sales representatives.
- Follow up on orders, stock availability, product movement, and sales.
- Assist in achieving monthly and quarterly sales targets.
- Conduct regular market visits to understand market conditions and sales opportunities.
- Develop and maintain strong relationships with distributors and retail partners.
- Identify new business opportunities and potential markets.
- Monitor product availability and visibility across assigned markets.
- Support the sales team in increasing distribution and market penetration.
Distributor & Retailer Coordination
- Maintain regular communication with distributors and retailers.
- Track distributor orders, stock levels, sales, and outstanding requirements.
- Coordinate with distributors regarding product availability and market demand.
- Monitor market-level activities and provide feedback to management.
- Support the sales team in resolving distributor and retailer issues.
- Maintain updated records of distributors, retailers, orders, and market activities.
Brand Marketing & Promotions
- Assist in executing alcoholic beverage brand marketing and promotional activities.
- Support permitted brand activations, events, tastings, and promotional activities.
- Coordinate with promoters, agencies, distributors, and internal teams.
- Support product launches and market introduction activities.
- Assist in developing brand visibility and awareness within permitted channels.
- Monitor competitor brands, pricing, promotions, and market activities.
Market Research & Reporting
- Conduct regular market research and competitor analysis.
- Track competitor products, pricing, availability, and market presence.
- Prepare daily, weekly, and monthly sales reports.
- Track sales performance against targets.
- Prepare MIS and presentations for management.
- Provide management with regular updates on market conditions, distributor performance, and sales opportunities.
Compliance & Coordination
- Ensure sales and promotional activities follow applicable liquor laws, licensing requirements, state regulations, company policies, and responsible alcohol marketing guidelines.
- Coordinate with internal departments for smooth execution of sales and marketing activities.
- Maintain proper documentation and records related to sales and market activities.
Candidate Requirements
- 2–3 years of experience specifically in the alcoholic beverage / liquor industry.
- Candidates from liquor companies, spirits brands, breweries, wineries, or alcoholic beverage distributors are preferred.
- Strong understanding of liquor sales and distribution channels.
- Experience working with liquor distributors, dealers, retailers, or sales teams.
- Knowledge of the local liquor market and retail structure.
- Strong communication, negotiation, and relationship-management skills.
- Comfortable with regular market visits and field work.
- Good knowledge of MS Excel, reporting, MIS, and basic computer applications.
- Target-oriented and commercially focused.
- Strong follow-up and coordination skills.
- Ability to work independently and as part of a sales team.
- Immediate joiners / short notice candidates preferred.
Key Skills
Liquor Sales | Alcoholic Beverage Industry | Distributor Management | Retailer Management | Market Development | Sales Target | Brand Promotion | Market Visits | Competitor Analysis | Sales Reporting | MIS | Negotiation | Relationship Management
Ideal Candidate
The ideal candidate should already understand the alcoholic beverage business and should not require basic industry training.
We are looking for someone who understands how liquor products move from company → distributor → dealer/retailer → market, can coordinate with distributors and sales teams, regularly visit the market, identify opportunities, support brand activities, and contribute towards increasing sales.
Only candidates with relevant alcoholic beverage / liquor industry experience will be considered.
Candidate Details
To proceed with your application, kindly share the following details:
- Name:
- Job Role Applied For: Sales & Marketing Executive / Assistant
- Current Salary (Per Month): ₹
- Expected Salary (Per Month): ₹
- Notice Period: Immediate / 15 Days / 30 Days / 60 Days / 90 Days
- Current Location:
- Reason for Job Change:
- Total Years of Experience:
- Alcoholic Beverage / Liquor Experience:
- Current / Previous Liquor Company:
- Market / State Handled:
- Distributor Management Experience:
- Availability for Interview:
- Contact Number:
- Updated Resume: Please share your latest CV
Job Types: Full-time, Permanent
Pay: ₹25,000.00 - ₹35,000.00 per month
Work Location: In person
