Job Title: Digital Marketing Strategist
Location: Kochi, Kerala
Experience: 1–3 Years
Employment Type: Full-Time
Job Summary
Edvelup is seeking a highly motivated and results-oriented Digital Marketing Strategist to drive lead generation, student acquisition, and brand visibility across digital channels. The role requires strategic planning, campaign execution, performance optimization, and data-driven decision-making to support the organization's growth objectives. The ideal candidate should possess hands-on experience in performance marketing, digital campaign management, and lead generation within a fast-paced environment.
Key Responsibilities
- Develop and execute digital marketing campaigns across Google, Meta, YouTube, LinkedIn, and other relevant platforms.
- Generate and manage qualified leads to support student enrolment objectives.
- Optimize campaign performance, landing pages, and conversion funnels to maximize ROI.
- Implement SEO, SEM, email marketing, and remarketing strategies to improve visibility and lead acquisition.
- Monitor campaign metrics and prepare performance reports with actionable insights.
- Collaborate with content, design, and business development teams to achieve marketing goals.
- Conduct market and competitor research to identify growth opportunities.
- Manage tracking and analytics using tools such as Google Analytics and Google Tag Manager.
Requirements
- Bachelor's Degree in Marketing, Business Administration, or a related field.
- Minimum 1 year of experience in Digital Marketing, Performance Marketing, or Lead Generation.
- Proficiency in Google Ads, Meta Ads Manager, Google Analytics, SEO, and social media marketing.
- Strong analytical, communication, and problem-solving skills.
- Experience in the EdTech or Education sector will be an added advantage.
Edvelup is looking for a performance-driven professional who can contribute strategically to the organization's growth by delivering measurable marketing outcomes and supporting student acquisition goals.
Interested candidates can send their resumes to [email protected] / [email protected] or apply directly through Indeed.
Application Question(s):
- Have you worked on lead generation campaigns?
- How many years of experience do you have in Digital Marketing?
- What is your expected annual CTC?
Work Location: In person
