Creative Strategist – Reels & Performance Ads
Company: FUBS
Location: Pimpri-Chinchwad, Pune
Job Type: Full-time, Work from Office
Salary: ₹50,000–₹60,000 per month
Experience: 2–4 years
About FUBS
FUBS is a fast-growing D2C jewellery and gifting brand. We create unique jewellery and gifting experiences for women.
We are looking for a creative, trend-aware and data-driven Creative Strategist who can develop video concepts that capture attention, strengthen the brand and generate sales.
Key Responsibilities
- Develop concepts for Instagram Reels, Meta ads, UGC, product launches and brand videos.
- Research trends, competitors, customer behaviour and new content formats.
- Create weekly and monthly creative plans for different products and audiences.
- Write engaging hooks, Hinglish scripts, dialogues, captions and calls to action.
- Prepare shoot-ready briefs containing scripts, shot breakdowns, references and editing directions.
- Create multiple hooks and variations for every important concept.
- Brief and guide content creators, videographers and editors.
- Plan and supervise shoots and ensure timely delivery of creatives.
- Review edits and provide clear, actionable feedback.
- Work with the performance-marketing team to analyse hook rate, watch time, CTR, CAC and ROAS.
- Identify why creatives performed well or poorly and develop new tests accordingly.
- Maintain a record of concepts, hooks, creators and formats tested.
Candidate Requirements
- 2–4 years of experience in creative strategy, social-media content, advertising or a similar role.
- Strong portfolio of Reels, digital advertisements or consumer-brand campaigns.
- Excellent understanding of Instagram Reels, Meta ads and short-form video content.
- Strong English, Hindi and Hinglish writing abilities.
- Ability to create natural, relatable and non-ad-like scripts.
- Understanding of Indian consumer behaviour, gifting, jewellery and social-media culture.
- Basic knowledge of CTR, hook rate, watch time, CAC and ROAS.
- Ability to convert ideas into detailed, shoot-ready briefs.
- Strong coordination, communication and time-management skills.
Experience with a D2C, fashion, beauty, jewellery, gifting or lifestyle brand will be preferred.
Key Performance Indicators
- Quality and originality of concepts
- Number of new concepts produced every week
- Quality of scripts and creative briefs
- Timely execution of the content calendar
- Percentage of concepts becoming winning ads
- Improvement in hook rate, watch time and CTR
- Ability to use performance data for future concepts
- Effective management of the creative production process
Job Types: Full-time, Permanent
Pay: ₹50,000.00 - ₹60,000.00 per month
Benefits:
- Internet reimbursement
- Paid sick time
- Paid time off
Education:
Experience:
- Creative Strategist: 2 years (Required)
Location:
- Pune, Maharashtra (Required)
Work Location: In person
