The role focuses on strengthening media communication through high‑quality content creation, research, coordination, and cross‑functional collaboration.
- Develop impactful long‑form and short‑form content for earned, owned, and co‑created media.
- Prepare media pitch notes, press releases, briefing notes, responses, comments, and interview talking points.
- Conduct extensive secondary research on topics such as economic/social issues and sustainability to generate actionable insights and strengthen content.
- Identify key trends across traditional media, digital platforms, and corporate/brand communication.
- Perform environment scanning, including peer tracking and analysis.
- Study ITC initiatives thoroughly by engaging with internal/external experts and field experiences to craft compelling narratives.
- Leverage AI and relevant technologies for research, stakeholder targeting, impact analysis, and value-adding inputs.
- Work with various agencies by creating briefs, defining scope, offering support, and reviewing/bench-marking their output.
- Track, curate, and disseminate media clippings and related insights within the organization.
- Maintain and manage systematic archiving and retrieval of key communications and media assets.
- Create high-quality presentations for internal and external stakeholders to amplify the company’s messaging.
- Work closely with content, digital, and internal communications teams within CCD.
- Coordinate with multiple ITC businesses/divisions to meet media content needs.
Support CCD and other functions in PR events and on-ground media initiatives.
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