Brand & Content Strategist
We are looking for a sharp, culturally aware and creatively ambitious Brand & Content Strategist to help shape how Licksters thinks, speaks and shows up in the world.
This role sits at the intersection of brand strategy, creative thinking, copywriting and content. We are looking for someone who can understand the larger brand vision and translate it into campaigns, conversations, words and ideas that make Licksters distinctive and memorable.
This is not a conventional social media management role. You will be expected to think beyond posts, reels and content calendars and contribute to the long-term voice, personality and cultural relevance of the Licksters brand.
What You Will OwnBrand Strategy & Positioning
- Work closely with the founders and marketing team to strengthen and consistently articulate the Licksters brand positioning, personality and point of view.
- Translate business and product priorities into clear consumer-facing communication strategies.
- Develop communication territories and campaign platforms that Licksters can build and own over time.
- Ensure consistency in how the brand communicates across social media, stores, packaging, website, advertising, launches and other customer touchpoints.
- Study consumers, competitors, food culture and emerging behaviour to identify opportunities for the brand to remain relevant without becoming trend-dependent.
Creative Strategy & Campaign Development
- Develop campaign ideas and creative concepts around product launches, seasonal moments, cultural conversations, store openings and larger brand initiatives.
- Turn business briefs into strong creative briefs for designers, videographers, creators and external partners.
- Build campaigns around a central thought rather than disconnected pieces of content.
- Think beyond digital and develop ideas that can travel across social media, stores, outdoor communication, collaborations, activations and PR.
- Challenge predictable F&B communication and continuously look for ways to make Licksters more distinctive.
Copywriting & Brand Voice
- Become one of the key custodians of the Licksters tone of voice.
- Write and refine campaign lines, headlines, social copy, scripts, product stories, launch communication, website copy, packaging language, in-store messaging and advertising copy.
- Simplify complex product propositions into communication that is clear, intelligent and memorable.
- Know when the brand needs to be playful, provocative, warm, minimal or emotionally powerful.
- Maintain a recognisable voice without making every piece of communication sound the same.
Content Strategy
- Build content pillars and narratives that strengthen the brand rather than simply fill a monthly calendar.
- Identify which stories Licksters should tell repeatedly and which conversations it should participate in.
- Translate larger brand ideas into platform-relevant formats for Instagram and other emerging channels.
- Work closely with the social media, design and video teams to ensure that the idea remains strong from concept to final execution.
- Evaluate content not only through reach and engagement, but also through its contribution to brand perception and recall.
What We Are Looking For
We are looking for someone with approximately 3–6 years of relevant experience in brand strategy, creative strategy, copywriting, content strategy or brand communications.
Experience with a strong consumer, F&B, lifestyle, D2C, hospitality or culturally relevant brand would be highly valuable.
More importantly, you should:
- Have an exceptional command over ideas, language and storytelling.
- Be able to distinguish between a good-looking piece of content and a genuinely strong brand idea.
- Understand contemporary Indian consumers, internet culture and evolving content behaviour.
- Have a strong sense of visual communication even if you are not a designer.
- Be comfortable writing both a three-word campaign headline and a three-month communication strategy.
- Have opinions about brands, advertising and culture—and be able to explain the thinking behind them.
- Be highly attentive to detail and unwilling to put out mediocre communication simply to meet a posting deadline.
- Be comfortable working in a fast-moving entrepreneurial environment where ideas are expected to move quickly into execution.
What Will Make You Stand Out
A portfolio that demonstrates thinking, not just posting.
We would particularly like to see examples of:
Campaign concepts Brand positioning work Headlines & copywriting Scripts Content strategy Brand launches Creative briefs Social-first ideas Integrated campaigns
We are less interested in how many posts you have managed and more interested in what ideas you have created, how you arrived at them, and what they did for the brand.
The Opportunity
Licksters is at a stage where we are not simply looking to increase our social media presence. We are building a recognisable consumer brand with a distinctive point of view.
You will have the opportunity to work closely with the founders and play a meaningful role in defining the next chapter of the brand — from the campaigns people discover online to the words they encounter on a popsicle, a storefront or a billboard.
If you believe great brands are built as much through ideas and language as through products, we would like to hear from you.
Pay: ₹25,000.00 - ₹35,000.00 per month
Work Location: In person
