Marketing Lead
Location: South Ex-I, Delhi
Experience: 4–6+ years
Employment: Full-time
Industry: Healthcare / HealthTech / Longevity / Diagnostics / Wellness
Reporting to: Founder / CEO
About PREDICT
PREDICT is building a new category in preventive and precision health—helping people understand what is happening beneath the surface through biomarkers, biological age, personalized assessments, and actionable health protocols.
We are building a brand that sits at the intersection of science, technology, medicine, and human performance.
We are looking for a Marketing Lead who can turn that vision into a category-defining brand and a scalable growth engine.
What you'll own
You will be responsible for the complete marketing function at PREDICT:
Brand → Content → Demand Generation → Acquisition → Conversion → Retention
You won't just manage campaigns.
You will help define how the world understands PREDICT.
1. Brand Strategy
Build and execute PREDICT's overall marketing and brand strategy.
Develop clear positioning, messaging and differentiation.
Establish PREDICT as a premium, science-backed health brand.
Develop campaigns around Biological Age, Biomarkers, Muscle Age, Preventive Health, Longevity and Health Optimization.
Maintain consistency across website, social media, advertising, campaigns, clinic and product experience.
Identify opportunities to create new health categories rather than simply competing in existing ones.
2. Growth & Acquisition
Own the entire acquisition funnel:
Awareness → Education → Assessment → Consultation → Conversion → Retention
Develop and manage acquisition strategies across Meta, Google, YouTube, SEO, email, WhatsApp and other relevant channels.
Build high-converting landing pages and campaign funnels.
Define and track CAC, CPL, conversion rate, ROAS, LTV and retention.
Run experiments to improve conversion at every stage.
Work closely with product and engineering teams on analytics and attribution.
3. Content & Social
Build PREDICT into a trusted voice in preventive health.
Develop the content strategy across Instagram, YouTube, LinkedIn and other platforms.
Build content pillars around:
Biological Age
Biomarkers
Muscle Health
Metabolic Health
Longevity
Preventive Health
Performance
Healthy Aging
Develop founder-led content and thought leadership.
Work with doctors, researchers, athletes, creators and health experts.
Turn complex scientific concepts into simple, compelling stories.
Build campaigns that people remember—not just content that gets views.
4. Performance Marketing
Own paid acquisition strategy and budgets.
Manage Meta, Google and YouTube campaigns.
Develop creative testing frameworks.
Work with designers, video editors and copywriters to continuously improve creative performance.
Build retargeting and remarketing journeys.
Analyze campaign performance and allocate budgets based on ROI.
5. SEO & Organic Growth
Develop PREDICT's organic growth strategy.
Build authority around biomarkers, biological age, longevity and preventive health.
Work with content/research teams to create high-quality educational content.
Build topic clusters and landing pages.
Monitor organic traffic, rankings and conversions.
Develop strategies for long-term organic acquisition rather than relying entirely on paid media.
6. Partnerships & Influencer Marketing
Build a high-quality ecosystem around PREDICT.
Potential partners include:
Doctors
Hospitals
Clinics
Fitness studios
Gyms
Athletes
Health creators
Corporate wellness programs
Universities
Research organizations
Longevity communities
You will identify, structure and execute partnerships that generate both brand credibility and revenue.
7. Marketing Analytics
You should be extremely comfortable with numbers.
Own dashboards covering:
CAC
CPL
CPA
ROAS
Conversion Rate
LTV
Retention
Funnel drop-offs
Organic traffic
Paid traffic
Revenue by channel
Campaign-level ROI
Marketing decisions should be driven by data + consumer insight, not opinions.
What we're looking for
Must-have
4–6+ years of experience in marketing/growth.
Strong experience building brands and acquisition funnels.
Experience managing paid acquisition.
Strong understanding of Meta and Google Ads.
Excellent understanding of digital marketing analytics.
Experience with landing pages, CRO and funnel optimization.
Strong content and storytelling ability.
Experience working with creative teams.
Strong communication and project-management skills.
Ability to operate independently in a fast-moving startup environment.
Strong advantage
Experience in:
Healthcare
HealthTech
Diagnostics
Longevity
Fitness
Nutrition
D2C
Consumer technology
Premium/luxury brands
Preventive healthcare
KPIs
The Marketing Lead will ultimately be measured on:
Brand
Brand awareness
Organic reach
Share of voice
Community growth
Growth
Qualified leads
CAC
CPL
Conversion rate
Revenue generated
ROAS
LTV
Content
Engagement
Organic traffic
Content-driven leads
Founder/brand authority
Business
Assessments booked
Consultations booked
Tests/protocols sold
Customer retention
Revenue contribution
Compensation
₹10–20 LPA + performance incentives, depending on experience and demonstrated ability to build and scale a brand.
Build the marketing engine for the next generation of preventive healthcare.
Pay: ₹80,000.00 - ₹130,000.00 per month
Work Location: In person
