Job Title: Graphic Designer (Social Media & AI Content Specialist)
Brand: DEEMI Jewels
Role Overview
Responsible for visual direction and execution of all digital content. Focus on high-end, design-led storytelling across social media, with strong integration of AI tools for speed, scale, and innovation.
Key Responsibilities
- Design daily social media content (Instagram-first): posts, carousels, stories, reels covers
- Conceptualize and execute reels: visual scripting, transitions, motion, storytelling
- Maintain a consistent luxury visual language aligned with brand positioning
- Translate product, campaign, and founder vision into sharp, high-conversion visuals
- Use AI tools to generate, enhance, and scale content (image, video, copy assist)
- Develop campaign moodboards, color systems, and typography directions
- Edit and retouch product images to premium standards
- Create ad creatives optimized for performance marketing
- Stay ahead of design, fashion, and content trends; adapt rapidly
- Collaborate with marketing and founder for content planning and execution
Required Skills
- Advanced proficiency in Adobe Creative Suite (Photoshop, Illustrator, Premiere Pro, After Effects)
- Strong reel editing capability (cuts, pacing, audio sync, hooks)
- Deep understanding of Instagram aesthetics and algorithm behavior
- High taste level; ability to design for a luxury audience
- Strong typography, layout, and color sensibility
AI Requirements (Critical)
- Hands-on expertise with AI tools (e.g., Midjourney, DALL·E, Runway, Pika, Firefly, ChatGPT for creative workflows)
- Ability to generate campaign visuals, backgrounds, concepts using AI
- Skilled in prompt engineering and iterative visual refinement
- Understanding of blending AI outputs with real product imagery seamlessly
Additional Qualifications
- Experience in fashion, jewelry, or luxury brands preferred
- Understanding of lighting, composition, and product presentation
- Ability to work fast without compromising visual quality
- Strong portfolio demonstrating social media-first design
- Basic knowledge of performance metrics (CTR, engagement, saves)
- Motion graphics and animation capability is a plus
- Ability to handle multiple content formats simultaneously
Working Style
- Detail-obsessed, execution-driven
- High ownership; minimal supervision required
- Fast turnaround mindset
- Strong alignment with brand aesthetics over generic trends
Output Expectation
- Daily content pipeline
- Weekly campaign concepts
- Continuous visual upgrades to brand feed and storytelling system
Job Type: Full-time
Pay: Up to ₹25,000.00 per month
Work Location: In person
