Job Overview
We are looking for an experienced SEO Specialist to improve organic search visibility, website traffic, rankings, and overall search performance. The ideal candidate should have strong knowledge of technical SEO, on-page and off-page SEO, keyword research, Google tools, analytics, and the latest SEO trends, including AI-driven search optimization.
Key Responsibilities
- Develop and implement effective SEO strategies to improve organic rankings and website traffic.
- Perform detailed keyword research, competitor analysis, and search intent analysis.
- Optimize website content, meta titles, descriptions, headings, URLs, internal linking, and other on-page elements.
- Conduct technical SEO audits and identify issues related to crawling, indexing, site speed, mobile usability, structured data, and Core Web Vitals.
- Develop and execute off-page SEO and link-building strategies.
- Monitor keyword rankings, organic traffic, conversions, and other SEO KPIs.
- Use Google Search Console, Google Analytics 4, SEMrush, Ahrefs, Screaming Frog, and other SEO tools.
- Create SEO-friendly content briefs and work closely with content and development teams.
- Analyze competitors and identify opportunities for improving search visibility.
- Track Google algorithm updates and adjust SEO strategies accordingly.
- Implement local SEO strategies where applicable.
- Optimize websites for AI search, generative search, and emerging search experiences.
- Prepare regular SEO performance reports and provide actionable recommendations.
- Collaborate with developers to implement technical SEO improvements.
Required Skills
- 5 years of hands-on experience in SEO.
- Strong knowledge of On-Page, Off-Page, and Technical SEO.
- Excellent understanding of keyword research and search intent.
- Experience with Google Search Console and Google Analytics 4.
- Experience with SEMrush, Ahrefs, Screaming Frog, or similar SEO tools.
- Knowledge of HTML, basic CSS, and website structure.
- Understanding of technical SEO, crawling, indexing, canonicalization, redirects, XML sitemaps, and robots.txt.
- Strong analytical and reporting skills.
- Good understanding of Google ranking factors and algorithm updates.
- Experience with SEO content strategy and optimization.
- Knowledge of AI SEO / Generative Engine Optimization (GEO) is preferred.
Pay: ₹20,000.00 - ₹70,000.00 per month
Experience:
- SEO Specialist: 5 years (Required)
Work Location: In person
