Key Responsibilities
1. On-Platform Merchandising & Customer Experience
- Visual Merchandising: Oversee the store-front management. Ensure high-quality cataloging,
curation, and visual appeal to maximize conversion rates.
- Inventory Visibility: Optimize product ranking logic and discovery mechanisms to ensure the
right assortment is visible to the right customer segments.
- Events & Activations: Lead the planning and execution of large-scale platform events (like
EORS, Big Fashion Festival) specifically for the Sports & Footwear category.
2. Traffic & Marketing Strategy
- Traffic Growth: Strategize to increase both Organic (SEO, direct) and Inorganic (Paid, CRM,
Push Notifications) traffic to the category pages.
- Marketing Liaison: Act as the primary bridge between the category and the Central Marketing
Team. Co-create off-platform activation plans, influencer marketing strategies, and brand
campaigns to drive category awareness.
3. Team Leadership & Stakeholder Management
- People Management: Lead, mentor, and develop a team of 2+ category managers and analysts.
Foster a high-performance culture and manage succession planning.
- Cross-Functional Collaboration: Work closely with the Buy Side (Sourcing/Brand partnerships),
Supply Chain, Product,
and Tech teams to remove bottlenecks and improve customer NPS.
Key Requirements
- Education: MBA from a Tier-1 institute is highly preferred.
- Experience: 6–10 years of total experience with significant exposure to E-commerce, Retail, or
FMCG sectors.
- Functional Skills:
- Deep understanding of Digital Marketing metrics (CAC, LTV, CTR, ROAS).
- Expertise in Merchandising and Consumer Behavior analysis.
- Leadership: Proven track record of managing mid-sized teams (5+ members).
Competencies
- Analytical Thinking: Ability to synthesize complex data into actionable business strategies. High
proficiency in Excel/SQL is a plus.
- Customer Obsession: A deep understanding of the sneaker culture, athleisure trends, and the
sports retail landscape.
- Execution Excellence: Bias for action and ability to work in a high-paced, high reward
environment.
