Experience: 2–5 Years
Industry: Product-Based / SaaS
Location: Chandigarh / Panchkula
Employment Type: Full-Time, On-Site
About the Role
We are looking for a Growth Marketer with 2–5 years of experience in a product-based or SaaS environment to drive user acquisition, activation, engagement, retention, and revenue growth.
The ideal candidate should be data-driven, experiment-oriented, and hands-on with performance marketing, funnel optimization, lifecycle marketing, analytics, and growth experiments.
Key Responsibilities
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Develop and execute end-to-end growth marketing strategies aligned with business and product goals.
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Own and optimize the customer/user acquisition funnel from awareness to conversion and retention.
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Plan, launch, and optimize paid campaigns across platforms such as Google Ads, Meta Ads, LinkedIn Ads, and other relevant channels.
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Identify new growth opportunities across paid, organic, referral, partnership, email, and lifecycle channels.
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Conduct A/B testing and growth experiments across landing pages, campaigns, creatives, messaging, and conversion journeys.
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Analyze user behavior, campaign performance, conversion rates, CAC, LTV, ROAS, retention, and other growth metrics.
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Work closely with Product, Sales, Design, Content, and Engineering teams to improve acquisition and conversion.
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Develop customer segments and personas and create targeted campaigns for different user cohorts.
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Build and optimize lead-generation and product-led growth initiatives.
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Develop lifecycle campaigns for activation, engagement, upselling, cross-selling, and retention.
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Monitor competitor activities, market trends, and emerging growth channels.
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Create regular growth reports and provide actionable insights to management.
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Continuously identify opportunities to improve CAC, conversion rate, retention, and revenue.
Required Skills
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2–5 years of experience in Growth Marketing, Digital Marketing, Performance Marketing, or Product Marketing.
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Experience working in a SaaS or product-based company is strongly preferred.
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Strong understanding of growth funnels and conversion optimization.
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Hands-on experience with Google Ads and Meta Ads; LinkedIn Ads experience is a plus.
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Strong knowledge of GA4, Google Tag Manager, Search Console, and marketing analytics.
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Experience with A/B testing, CRO, landing-page optimization, and experimentation frameworks.
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Understanding of SEO, SEM, content marketing, email/lifecycle marketing, and remarketing.
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Strong analytical and problem-solving skills.
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Ability to interpret data and convert insights into actionable growth strategies.
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Good understanding of key SaaS metrics such as CAC, LTV, MRR/ARR, Churn, Retention, Activation, Conversion Rate, and ROAS.
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Strong communication and cross-functional collaboration skills.
Good to Have
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Experience with HubSpot, Mixpanel, Amplitude, Hotjar, Clarity, or similar tools.
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Experience with marketing automation and CRM platforms.
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Exposure to Product-Led Growth (PLG).
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Basic understanding of SQL or data visualization tools.
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Experience scaling a SaaS/product from early-stage growth to a larger user base.
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Strong experimentation and hypothesis-driven mindset.
Key Performance Indicators
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Customer/User Acquisition
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CAC Reduction
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Lead & MQL Growth
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Conversion Rate Improvement
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Activation & Retention
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ROAS / Marketing ROI
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LTV Growth
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Organic & Paid Traffic Growth
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Revenue Contribution
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Number and impact of successful growth experiments
What We’re Looking For
We are looking for someone who doesn't just execute campaigns but thinks like a growth owner—someone who can identify opportunities, build hypotheses, run experiments, analyze results, and continuously improve the growth engine.
Location: Chandigarh / Panchkula
Experience: 2–5 Years
Industry Preference: SaaS / Product-Based
Job Type: Full-Time, On-Site
