Head of Performance Marketing
Location: Mohali, Punjab
Experience: 6–10+ Years
Compensation: ₹2–3 Lakhs per Month
Employment Type: Full-Time | On-Site
About the Role
We are looking for a highly experienced and results-driven Head of Performance Marketing to lead the paid acquisition and digital growth function for a premium, celebrity-led saree brand.
The candidate will be responsible for developing, managing and scaling performance marketing across Meta Ads, Google Ads and other relevant digital advertising platforms, with a strong focus on revenue generation, customer acquisition, ROAS, CAC and overall profitability.
We are looking for someone who is highly data-driven, commercially minded and experienced in managing large advertising budgets and aggressive growth targets.
Key Responsibilities
- Own and develop the overall performance marketing strategy across Meta Ads, Google Ads and other relevant digital platforms.
- Plan, launch, manage and optimise campaigns across Meta, Google and other relevant paid media channels.
- Develop and execute customer acquisition strategies across the complete marketing funnel.
- Manage campaigns with a strong focus on revenue, ROAS, CAC, CPA and profitability.
- Develop strategies for new customer acquisition, retargeting, remarketing and customer retention.
- Plan and manage substantial performance marketing budgets and allocate spends based on campaign performance.
- Continuously test and optimise audiences, creatives, campaigns, landing pages, offers and bidding strategies.
- Work closely with the creative, content and brand teams to develop high-performing ad creatives and performance-led content.
- Analyse campaign and customer data to identify opportunities for scaling and optimisation.
- Monitor key performance metrics including ROAS, CAC, CPA, CTR, CPM, CVR, AOV, LTV and revenue contribution.
- Build performance dashboards and provide regular business insights and reports to senior management.
- Work closely with the e-commerce team to improve website conversion and the overall customer acquisition journey.
- Conduct competitor and market analysis to identify emerging opportunities and changing consumer behaviour.
- Build a structured testing and experimentation framework across audiences, creatives, platforms and campaign formats.
- Ensure performance marketing activities are aligned with the overall brand positioning, commercial objectives and growth strategy.
- Stay updated with changes in Meta, Google and other digital advertising platforms, emerging technologies and industry best practices.
Candidate Profile
- 6–10+ years of hands-on performance marketing experience, preferably in a senior or leadership capacity.
- Strong expertise in Meta Ads and Google Ads, with experience across other relevant digital advertising platforms.
- Proven experience managing substantial advertising budgets and delivering measurable business results.
- Demonstrated track record of scaling D2C/e-commerce businesses through paid media.
- Strong understanding of attribution, analytics, conversion optimisation and customer acquisition.
- Experience in fashion, apparel, beauty, lifestyle, luxury or D2C brands is highly preferred.
- Strong understanding of the Indian digital consumer and e-commerce ecosystem.
- Excellent analytical, commercial and strategic thinking skills.
- Strong understanding of performance marketing metrics and unit economics.
- Ability to balance aggressive growth with sustainable CAC, ROAS and profitability.
- Experience leading a performance marketing team or managing external performance agencies will be an advantage.
Ideal Candidate
We are looking for a growth-focused performance marketing leader who understands that performance marketing is not simply about generating traffic, clicks or impressions, but about building a predictable, scalable and profitable customer acquisition engine.
The ideal candidate should have the ability to take ownership of large budgets, make data-driven decisions, scale campaigns rapidly and work closely with the e-commerce, creative and brand teams to convert brand visibility and consumer demand into measurable revenue growth.
Experience with premium fashion, lifestyle or D2C brands and the ability to operate in a fast-paced, high-growth environment will be highly valued.
Pay: ₹200,000.00 - ₹300,000.00 per month
Work Location: In person
