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Digital Marketing Intern
AIM UNIVERSSE —Coimbatore, Tamil Nadu
- ₹2,000 - ₹5,000 a month
- Weekend availability
- Marketing
- Analysis skills
- Bachelor's degree
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Digital Marketing Intern

AIM UNIVERSSE
Coimbatore, Tamil Nadu

Quick apply

Job details

Permanent | Fresher | Full-time | Internship
₹2,000 - ₹5,000 a month
5 days ago

Qualifications

Facebook Advertising
Marketing
Keyword research
Analysis skills
Market research
Bachelor's degree
Digital marketing
SEO tools
Communication skills
Adobe Analytics

Full job description

1. Strategy Development:

Develop and implement comprehensive digital marketing strategies to achieve business objectives, increase brand awareness, and drive online engagement.
Conduct market research and competitor analysis to identify trends, opportunities, and best practices in digital marketing.
Define target audiences and buyer personas to tailor marketing campaigns and messaging effectively.

2. Campaign Management:

Plan, execute, and optimize digital marketing campaigns across various channels, including but not limited to:
Search Engine Optimization (SEO)
Pay-Per-Click (PPC) advertising
Social media marketing (organic and paid)
Email marketing
Content marketing
Influencer marketing
Monitor campaign performance, analyze key metrics, and adjust strategies accordingly to maximize ROI and achieve KPIs.
Manage budgets effectively to ensure optimal allocation of resources across different marketing channels.

3. Content Creation and Management:

Create compelling and engaging content for digital channels, including website, blog, social media, and email newsletters.
Collaborate with designers, writers, and other team members to develop multimedia content (e.g., videos, infographics, interactive content) that resonates with the target audience.
Maintain content calendars and publishing schedules to ensure consistent and timely delivery of content across all digital platforms.

4. Social Media Management:

Manage and optimize social media profiles and pages to increase followers, engagement, and brand visibility.
Develop social media strategies to grow and nurture online communities, foster user-generated content, and drive social sharing.
Monitor social media conversations, respond to comments and messages, and manage online reputation effectively.

5. Analytics and Reporting:

Utilize web analytics tools (e.g., Google Analytics, Adobe Analytics) to track website traffic, user behavior, and conversion rates.
Generate regular reports on key performance indicators (KPIs) and campaign metrics, providing insights and recommendations for optimization.
Conduct A/B testing and experiments to refine strategies and improve campaign performance continuously.

6. Email Marketing:

Design, execute, and optimize email marketing campaigns to nurture leads, drive conversions, and retain customers.
Segment email lists based on demographics, behavior, and preferences to deliver personalized and targeted communications.
Monitor email deliverability, open rates, click-through rates, and other metrics to optimize campaign effectiveness.

7. SEO and Website Optimization:

Implement SEO best practices to improve website visibility, organic search rankings, and inbound traffic.
Conduct keyword research, optimize on-page content, and build inbound links to enhance website performance.
Monitor website performance, user experience, and conversion funnels, identifying areas for improvement and optimization.

8. Collaboration and Communication:

Collaborate closely with cross-functional teams, including marketing, sales, product, and design, to align digital marketing initiatives with overall business goals.
Communicate effectively with internal stakeholders and external partners to coordinate campaigns, share insights, and provide updates on digital marketing activities.

Skills and Qualifications:

Bachelor’s degree in Marketing, Digital Media, Communications, or a related field (or equivalent work experience).
Proven experience in digital marketing roles, with a strong track record of planning and executing successful campaigns.
In-depth knowledge of digital marketing channels, tools, and techniques, including SEO, PPC, social media, email marketing, and content marketing.
Proficiency in digital marketing analytics tools (e.g., Google Analytics, Facebook Insights, SEMrush) to track and measure campaign performance.
Excellent written and verbal communication skills, with the ability to craft compelling content and communicate complex ideas effectively.
Strong analytical skills and attention to detail, with the ability to interpret data, draw actionable insights, and make data-driven decisions.
Creative thinking and problem-solving abilities, with a passion for staying updated on industry trends, emerging technologies, and best practices in digital marketing.

Job Types: Full-time, Permanent

Pay: ₹2,000.00 - ₹5,000.00 per month

Schedule:

Day shift
Weekend availability

Education:

Bachelor's

Work Location: In person

CONTACT : 9092748488

Job Types: Full-time, Permanent, Fresher, Internship

Pay: ₹2,000.00 - ₹5,000.00 per month

Work Location: In person

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