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Why CashKaro? CASHKARO is the largest Cashback & Coupons site in India, backed my marquee investors like Mr. Ratan Tata, Kalaari Capital & Korea Investment Partners. We are also redefining social commerce with India's 1st Social Cashback app called EarnKaro, and with the launch of our CASHKARO Store Network in 22 states of India. Well capitalized and with a team of 350+ people, CASHKARO is looking to chase 10x growth over the next 3 years. There are Billion-dollar Cashback sites in the US, UK, China and CASHKARO is set to be the same in India. Working at CASHKARO could also be a great career move to accelerate your own growth, and we invite you to come learn more about what we are building. Small teams, big impact At CashKaro, you get to embrace your individuality instead of feeling lost amidst a large team. Employee experience We have amazing learning sessions, movie nights and annual holiday parties that make life at CashKaro so much fun. Compensation We offer a competitive equity package to full time employees along with learning programs so you can customize your career trajectory. An Environment for Innovation We create a culture for innovation by giving an employee the prowess to create, make and innovate. Our Values We inculcate strong values including Hard Work, Ownership and Tenacity in all our employees which will stay with you forever. Because we are Awesome At CashKaro, we have an outstanding team built on the idea of comradeship which makes us completely awesome.

Associate / Senior Associate — Influencer Marketing (User Acquisition)

Marketing & Growth Gurgaon Full-Time

Company Overview:

CashKaro is India’s #1 cashback platform, trusted by over 25 million users! We drive more sales for Amazon, Flipkart, Myntra, and Ajio than any other paid channel, including Google and Meta. Backed by legendary investor Ratan Tata and a recent $16 million boost from Affle, we’re on a rocket ship journey—already surpassing ₹300 crore in revenue and racing towards ₹500 crore

EarnKaro our influencer referral platform, is trusted by over 500,000 influencers and sends more traffic to leading online retailers than any other platform. Whether it’s micro-influencers or top-tier creators, they choose EarnKaro to monetize their networks.

BankKaro our latest venture, is rapidly becoming India’s go-to FinTech aggregator, similar to Paisabazaar

Role Overview

We're looking for a result-oriented Associate / Sr. Associate in Influencer Marketing to lead user acquisition campaigns through influencers across YouTube, Instagram, and short-video platforms. Performance-driven outcomes are the core expectation.

Key Responsibilities

Identify, evaluate, and onboard influencers across finance, lifestyle, tech, and fashion categories.
Plan and launch influencer campaigns aligned with acquisition targets (sign-ups, transactions, ROI).
Optimize campaigns for ROI and CAC; monitor partner quality and conversion impact.
Handle negotiations, usage rights, barter vs. paid decisions, and agency/talent manager relations.
Maintain performance reports, analyze conversion funnels, and suggest data-driven improvements.
Stay ahead of social media trends, new content formats, and competitive brand moves.

Must-Have

2+ years in influencer marketing (B2C brand, e-commerce, or performance-led app preferred)
Proven track record in user acquisition-focused campaigns with measurable outcomes
Strong negotiation and relationship management skills
Solid understanding of YouTube, Instagram, and short-video platforms
Comfortable with Excel, Google Sheets, and performance reporting

Good to Have

Prior experience with affiliate apps, fintech, or e-commerce brands
Existing influencer network in finance, tech, or lifestyle verticals
Experience with influencer tools (Winkl, One Impression, Qoruz)

Why Join Us - Our USPs and selling points

Start-up Environment - Work with a passionate and energetic team that is driven by hustle, comradeship, and togetherness.
Compensation & Benefits – Best-in-class salaries to highly competitive ESOPs along with a great learning work environment, we offer you a place full of opportunities to customize your career trajectory.
An Environment for Innovation - We create a culture for innovation by giving an employee the prowess to create, make and innovate.
We've got you covered - From medical insurance, and well-defined policies to Flexi WFH options, and scrumptious lunch to some amazing learning and development sessions- we've got your back!
Cool Perks – Come and get to join us for in-house events, Daily lunch and snacks team outings, dinner catchups, and much more.

Apply Now

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Associate / Senior Associate — Influencer Marketing (User Acquisition)

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