Analyst - Marketing
Ready to turn bold ideas into real-world impact?
At Genpact, we don’t just adapt to change, we lead it. AI and digital innovation are transforming the way businesses work, and we’re at the forefront of it. Genpact’s AI Gigafactory, our industry-first accelerator, exemplifies how we scale advanced technology solutions to help global enterprises work smarter, grow faster, and transform at scale. Whether tackling complex challenges through large-scale models or agentic AI, our breakthrough solutions tackle companies’ most complex challenges.
If you thrive in a fast-moving, innovation-driven environment, love building and deploying cutting-edge AI solutions, and want to push the boundaries of what’s possible, this is your moment.
Genpact (NYSE: G) is an agentic and advanced technology solutions company. We leverage process intelligence and artificial intelligence to deliver measurable outcomes. With a strong partner ecosystem and decades of client trust, we provide innovative solutions that transform how businesses run. Powered by a team with an active learning mindset and client centricity at its core, we deliver lasting value for the world’s leading enterprises.
Get to know us at genpact.com and on LinkedIn, YouTube, X, and Facebook.
Job Description
Marketing Automation Specialist, Eloqua
We are seeking a Senior Eloqua Specialist to serve as the technical owner of Eloqua within a large, regulated enterprise environment. This role is focused on platform architecture, governance, data integrity, integrations, and operating model design rather than day-to-day campaign execution.
The ideal candidate brings deep hands-on Eloqua expertise (4–5+ years), a strong systems mindset, and experience building scalable, compliant marketing automation operations across multiple teams and regions.
- Eloqua Platform Architecture & Governance
o Own the technical administration and governance of Eloqua, including:
o Workspaces and partitions strategy
o User roles, permissions, and access controls
o Standardized program frameworks for repeatable use
o Establish and enforce platform governance standards to ensure Audit readiness and compliance
- Data Management, Quality & Lifecycle Operations
o Define and govern Eloqua data models and field schemas in alignment with CRM and CDP.
o Lead data quality initiatives, including:
o Data normalization (country/state, job function, titles)
o Deduplication logic and merge rules
o Enrichment and validation processes
o Monitor and troubleshoot data flow issues, including sync delays, field mismatches, and submission anomalies.
CRM, CDP & System Integrations
o Own the Eloqua –CRM integration, ensuring reliable and compliant data flow across:
o Leads, Contacts, Accounts, and Campaigns
o Member statuses and lifecycle progression
o Support identity resolution and profile enrichment use cases
o Ensure consistent governance of attributes and event data
o Manage and monitor API-based integrations, including: Establish monitoring and alerting processes for integration health and failures.
Operational Processes, SOPs & Enablement
Design and implement marketing automation operating processes
o Develop and maintain SOPs, playbooks, and technical documentation covering Marketo
o Platform usage standards
o Data governance and compliance requirements
o Troubleshooting and incident response
o Run enablement sessions, office hours, and technical training for marketers, analysts, and adjacent teams.
Compliance, Risk & Audit Readiness
Ensure Eloqua configurations and data handling align with: Enterprise security standards
o Consent management and preference handling.
o Regulatory and audit requirements
o Partner with legal, security, and compliance teams during audits and reviews.
–5+ years of hands-on experience with Eloqua, including platform administration and technical configuration.
- 5+ years overall experience in marketing automation, MarTech operations, or marketing systems.
- Strong expertise in:
- Marketo architecture and data models
- Field schemas, normalization, and deduplication
- Tokens, snippets, and scalable asset design
- Solid experience with Salesforce CRM integrations and lifecycle operations.
- Experience working with or integrating Customer Data Platforms (CDP).
- Proven ability to define and operationalize processes, governance models, and SOPs.
- Comfortable working in regulated, enterprise environments with formal approvals and audits.
-
Hands on experience in Eloqua
-
Experience with Adobe Experience Platform (AEP) or other enterprise CDPs.
-
Exposure to global, multi-region Eloqua instances.
-
Background in MarTech Center of Excellence (CoE) models.
-
Familiarity with attribution frameworks and downstream analytics enablement
Qualifications
Bachelors - Business Administration, Bachelors - Communication, Bachelors - Marketing, Bachelors - Sales, Masters - Marketing
Certifications
Certified Digital Marketing Professional - Digital Marketing InstituteDigital Marketing Institute, Certified Marketing Executive (CME) - Software University (SoftUni)Software University (SoftUni), Certified Sales Executive (CSE) - TCSTCS, Digital Marketing Certificate Program - UdacityUdacity, HubSpot Content Marketing Certification - HubSpot AcademyHubSpot Academy
Required Skills
Adobe Experience Manager (AEM), Adobe Experience Manager (AEM), Application Development, Collaboration Tools, Content Management, Content Strategy, Customer Relationship Management (CRM), Data Analytics, Data-Driven Decision Making, Data Literacy, Data Science, Data Tools, Data Visualization, Design Thinking, Digital Content Creation, Digital Content Management Systems, Digital Marketing Analytics, Executive Presence, Financial Analysis Reporting, Google Analytics, Joomla Content Management System (CMS), Marketing Analytics, Market Segmentation, Microsoft Excel, Microsoft Power BI {+ 16 more}
Language
English
Language Proficiency -
Upper Intermediate - B2
Additional Job Location -
Job Type
Regular
Master Skill List -
Marketing
Remote Type -
Hybrid
Work Shift -
Night Job (India)
Why join Genpact?
- Lead AI-powered transformation – Drive innovation and solve real-world business challenges that matter
- Make an impact – Help global enterprises solve business challenges that matter
- Accelerate your career – Gain hands-on experience, mentorship, and world-class learning opportunities to stay ahead
- Work with the best – Join 140,000+ bold thinkers and problem-solvers who push boundaries every day
- Thrive in a values-driven culture – Our courage, curiosity, and incisiveness - built on a foundation of integrity and inclusion - allow your ideas to fuel progress
Come join the 140,000+ coders, tech shapers, and growth makers at Genpact and take your career in the only direction that matters: Up.
Let’s build tomorrow together.
Genpact is an Equal Opportunity Employer and considers applicants for all positions without regard to race, color, religion or belief, sex, age, national origin, citizenship status, marital status, military/veteran status, genetic information, sexual orientation, gender identity, physical or mental disability or any other characteristic protected by applicable laws. Genpact is committed to creating a dynamic work environment that values respect and integrity, customer focus, and innovation.
Furthermore, please do note that Genpact does not charge fees to process job applications and applicants are not required to pay to participate in our hiring process in any other way. Examples of such scams include purchasing a 'starter kit,' paying to apply, or purchasing equipment or training.
