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Marketing
Nathan Research —Chennai, Tamil Nadu
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Marketing

Nathan Research
Chennai, Tamil Nadu

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Job details

Qualifications

Salesforce
Sales
AWS
Affiliate marketing
Pre-sales
Marketing

Full job description

Representative responsibilities

Identify sources of leads for various sizes of markets Enterprise, Mid market and Small
Generate lead lists based on industry profile, SCAC codes etc
Telemarketing, email marketing, social media (LI, FB and others as appropriate) and campaign management
Qualify and prioritize leads
Review and refine Marketing collateral and refining them (including our web and social media presence), individual product datasheets/slides, value propositions, multimedia content
Writing Blogs, Newsletters, Press releases, Case Studies and summaries
Review and refine sales and partnership channels – with VARs, with industry organizations such as NARI, NAHB etc, leveraging our solutions across multiple, diversified vertical sectors
Working with AppMatch, Influencers, Affiliate Marketing, Magazines, Trade Journals as appropriate
Scheduling and conducting Breakfast/dinner meetings with customer groups, industry partners
Scheduling and conducting Educational/thoughtleadership type activities
Working with Delivery Management and Engineering on easy onboarding of customers through a process of Discovery -> Signup -> Onboard -> Use
Working with Sales to support sales activities, with Engineering on product roadmaps, feature functions.
Defining and conducting activities suitable for a ‘Sales Development Rep (SDR) – researching and collecting info on companies, developing mini-pitches
Defining and conducting activities for inside Sales / Pre Sales – understanding customers; quick-configure products and give access to customers (define these functions for later split off into separate roles – Pre–Sales, Inside sales and SDRs, to be performed by others)
Track output of activity through specific metrics, UTM link etc
Engage in /Support Pre-sales activities
- Meeting with prospects, understanding their needs and defining solutions, conducting demos
- Developing proposals based on prospect’s input and our portfolio as the base
- Working with partners and their solutions (Five9, Salesforce, Thoughtspot, Google, AWS, Microsoft etc)

Requirements & Desired Qualifications

Hands on familiarity and experience with the various responsibilities stated above
Hands on experience with defining and executing marketing initiatives
Understanding of software marketing concepts and principles
Ability to work with multiple development leads and teams, sales, executives and customers
Technical and/or functional experience in software and technology marketing preferred
5-6 years of experience

Please send resume to [email protected]

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