AI Native Growth Marketer – Top of Funnel
Reports to: CRO / Head of Growth
About Codvo
Codvo is an AI & Data native modern engineering services company. We build enterprise AI and data systems, agentic workflows, and vertical solutions across industries like mortgage, retail/CPG, healthcare, oil & gas, and legal.
We don’t see AI as a tool. We see it as a second digital growth team. This role is for someone who knows how to use that team to create outsized impact.
Core Mandate
You own top-of-funnel and use AI to massively extend your capacity and execution velocity.
You are measured on:
- 10–15 ICP-qualified meetings/month from your campaigns
- 5–7 SQLs/month
- $1M+ sourced pipeline/quarter from target accounts
Activity only matters if it moves these numbers.
Who You Are – An AI Native Growth Marketer
You are a demand gen operator who thinks in terms of human + AI, not human vs AI. Concretely, you:
- Design AI workflows, not just prompts – you use AI (ChatGPT/Claude/etc.) to research markets/accounts, generate and refine outbound sequences, summarize calls, and build briefs as a standard part of your process.
- Run AI-accelerated ICP & account research – you combine AI and tools (Clay, Apollo, ZoomInfo, LinkedIn) to identify look-alike accounts from Codvo’s top case studies, map buying groups and key personas, and enrich and prioritize accounts by fit, signals, and intent.
- Use AI for high-velocity personalization at scale – you turn one strong offer into many tailored variants (by role, vertical, pain, workflow) and maintain prompt + template libraries so you can go from idea to launched campaign in days, not weeks.
- Turn data into direction, fast – you feed campaign performance into AI to surface what changed, why, and what to test next, and use AI to generate clear, number-led summaries for weekly reporting and decision-making.
- Codify learning into playbooks – you use AI to help document sequences, cadences, objection handling, and ICP insights into living SDR playbooks, and continuously update these based on wins/losses and call/reply summaries.
- Have judgment on what not to automate – you keep positioning, offer design, and key messages human-led, and let AI handle scale, variants, and grunt work.
What You Will Do
Targeting & Data
- Define and maintain ICP and priority segments with Sales.
- Build and refresh named account + look-alike lists using AI + Clay/Apollo/ZoomInfo/LinkedIn.
- Ensure key contacts and buying groups are identified and enriched for 90% of active target accounts.
Campaigns
- Design and run multi-touch outbound (email + LinkedIn) to ICP accounts.
- Turn Codvo’s case studies and delivery wins into look-alike offers, sequences, and simple landing pages.
- Use AI co-pilots to research, draft, and optimize so you can launch 2–3 meaningful new tests/month (segment, offer, message, or channel).
Sales / SDR Alignment
- Provide SDRs with AI-assisted lists, sequences, and messaging that are execution-ready.
- Join weekly SDR/AE reviews to inspect meetings, SQLs, and pipeline from your campaigns.
- Use AI-summarized call notes and replies to refine messaging and target segments.
Reporting & Optimization
- Maintain a simple dashboard: meetings, SQLs, sourced pipeline, conversion rates.
- Run A/B tests on subject lines, hooks, offers, cadences; use AI to rapidly analyze performance.
- Send a concise weekly update: what launched, what it produced, and what you are changing next.
Ops & Tools
- Set up and maintain journeys/automation in CRM/MA (Zoho/HubSpot/etc.).
- Ensure UTM, form, and campaign tracking are in place and reliable.
- Keep account and contact data clean and segmented so AI-driven workflows (enrichment, scoring, personalization) stay effective.
Experience & Baseline Requirements
- 5–8 years in B2B demand gen / growth (services, SaaS, or data/AI).
- Proven history of hitting numeric targets for meetings, SQLs, and pipeline.
- Hands-on with CRM/MA (Zoho/HubSpot/Salesforce).
- Hands-on with prospecting/enrichment tools (Apollo/ZoomInfo/Clay/LinkedIn Sales Navigator).
- Comfortable with basic analytics/dashboards (CRM reports, GA or similar).
- Strong outbound copywriting for email and LinkedIn (clear, direct, value-led).
- Comfortable turning technical AI/data work into sharp business-value offers.
- High ownership: plan execute measure adjust, without hand-holding.
