Welcome to Haleon. We’re a purpose-driven, world-class consumer company putting everyday health in the hands of millions. In just three years since our launch, we’ve grown, evolved and are now entering an exciting new chapter – one filled with bold ambitions and enormous opportunity.
Our trusted portfolio of brands – including Sensodyne®, Panadol®, Advil®, Voltaren®, Theraflu®, Otrivin®, and Centrum® – lead in resilient and growing categories. What sets us apart is our unique blend of deep human understanding and trusted science.
Now it’s time to fully realise the full potential of our business and our people. We do this through our Win as One strategy. It puts our purpose – to deliver better everyday health with humanity – at the heart of everything we do. It unites us, inspires us, and challenges us to be better every day, driven by our agile, performance-focused culture.
Hello. We’re Haleon . A new world-leading consumer health company. Shaped by all who join us. Together, we’re improving everyday health for billions of people. By growing and innovating our global portfolio of category-leading brands – including Sensodyne, Panadol, Advil, Voltaren, Theraflu, Otrivin, and Centrum – through a unique combination of deep human understanding and trusted science. What’s more, we’re achieving it in a company that we’re in control of. In an environment that we’re co-creating. And a culture that’s uniquely ours. Care to join us. It isn’t a question.
With category leading brands such as Sensodyne, Voltaren and Centrum, built on trusted science and human understanding, and combined with our passion, knowledge and expertise, we’re uniquely placed to do this and to grow a strong, successful business.
This is an exciting time to join us and help shape the future. It’s an opportunity to be part of something special.
About the role
The Channel Program Manager will lead the strategy, development and execution of Haleon’s channel loyalty, engagement and retailer advocacy programs across the trade ecosystem. This role is responsible for driving channel engagement, strengthening retailer relationships, enhancing retailer advocacy through education, influencing recommendation behaviour and delivering sustainable sell-out growth through data-driven, insight-led interventions.
Role Responsibilities
Develop and execute channel loyalty strategies aligned with Haleon’s commercial and category growth objectives.
Design and manage engagement and rewards programs for retailers, wholesalers, distributors and trade partners.
Drive program enrolment, activation, engagement and retention through loyalty campaigns, contests, promotions and reward mechanisms.
Develop and execute retailer advocacy programs to strengthen product knowledge, brand superiority understanding and recommendation confidence.
Partner with Sales, Trade Marketing, Category, Finance, Digital, Customer Marketing and Expert teams to align loyalty initiatives with business priorities.
Lead annual and quarterly loyalty program planning, target setting and budgeting processes, incorporating field feedback to improve effectiveness and user experience.
Define and monitor KPIs across loyalty and advocacy programs, including engagement, sell-out, recommendation behaviour and ROI metrics.
Work with the Comex team to develop dashboards, scorecards and business reviews for leadership stakeholders.
Manage loyalty program investments, optimize ROI, ensure compliance with company policies and financial controls, and manage agency and vendor relationships for high-quality execution.
Why you?
To succeed in this role, you bring strong experience in customer marketing, trade marketing, sales, CRM, loyalty programs, channel development or commercial excellence. You are comfortable designing scalable channel engagement programs, translating data into actionable recommendations, influencing cross-functional stakeholders and building retailer advocacy that supports Haleon’s commercial priorities and brand recommendation outcomes.
Strong customer and channel centricity with the ability to design programs that improve engagement, advocacy and business outcomes.
Experience in loyalty, CRM strategy, retailer engagement and advocacy building.
Strong commercial acumen with analytical capability to evaluate engagement, sell-out, ROI and recommendation behaviour.
Excellent cross-functional collaboration, influencing and stakeholder management skills.
Strong program and project management orientation, with a results-focused approach and comfort working with digital tools and dashboards.
Basic Qualifications:
Bachelor’s degree in business, Marketing, Commerce or a related discipline.
Preferred Qualifications:
MBA preferred.
6–10 years of experience in Customer Marketing, Trade Marketing, Sales, CRM, Loyalty Programs, Channel Development or Commercial Excellence.
Experience in FMCG, Consumer Health, OTC, Pharma or Retail sectors preferred.
Proven experience managing loyalty or channel engagement programs at scale.
Strong analytical, project management and stakeholder management capabilities.
Job Posting End Date
2026-07-31
Haleon are committed to mobilising our purpose in a way that represents the diverse consumers and communities who rely on our brands every day. It guides us in creating an inclusive culture, where different backgrounds and views are valued and respected – all in support of understanding and best serving the needs of our consumers and unleashing the full potential of our people. It’s important to us that Haleon is a place where all our employees feel they truly belong.
During the application process, we may ask you to share some personal information, which is entirely voluntary. This information ensures we meet certain regulatory and reporting obligations and supports the development, refinement, and execution of our inclusion and belonging programmes that are open to all Haleon employees.
The personal information you provide will be kept confidential, used only for legitimate business purposes, and will never be used in making any employment decisions, including hiring decisions.
If you require a reasonable adjustment or accommodation or other assistance to apply for a job at Haleon at any stage of the application process, please let your recruiter know by providing them with a description of specific adjustments you are requesting. We’ll provide all reasonable adjustments to support you throughout the recruitment process and treat all information you provide us in confidence.
The Haleon recruitment team will contact you using a Haleon email account (@haleon.com). If you are not sure whether the email you received is from Haleon, please get in touch.
