About the Role
We are seeking a strategic and execution-focused Head of Brand & Growth Marketing to lead brand strategy, consumer marketing, and growth across a portfolio of consumer on-demand brands. Reporting directly to the Founder/CEO, this role requires a leader who can build compelling brand narratives for the Bharat (Tier 2/3) audience while driving measurable business growth through full-funnel marketing.
Key Responsibilities
Define and lead brand positioning, messaging, and go-to-market strategy across multiple consumer brands.
Develop scalable brand and growth playbooks that drive awareness, engagement, customer acquisition, and retention.
Lead integrated marketing initiatives across content, creator partnerships, digital, performance, and regional marketing channels.
Build and optimize end-to-end customer funnels, ensuring measurable impact on acquisition, conversion, and repeat usage.
Drive vernacular and regional marketing strategies tailored to Tier 2/3 consumer segments.
Establish marketing frameworks, KPIs, reporting mechanisms, and best practices across the brand portfolio.
Collaborate closely with cross-functional teams, business leaders, and founders to align marketing initiatives with business objectives.
Build, mentor, and lead high-performing brand and growth marketing teams.
To apply: share specific brand narratives or campaigns you’ve built for Tier 2/3 or Bharat audiences, along with the funnel results they drove — not general brand philosophy. We’re looking for someone who has actually done this, not someone who can talk about doing it.
8–10 years of progressive experience in Brand Marketing, Growth Marketing, or Consumer Marketing.
Proven success in scaling consumer-facing brands within D2C, hyperlocal, marketplace, retail, franchise, or on-demand businesses.
Deep understanding of Tier 2/3 ("Bharat") consumer behaviour, regional marketing, and vernacular content ecosystems.
Strong expertise in brand strategy, integrated marketing, performance marketing, creator ecosystems, and customer lifecycle management.
Demonstrated ability to build scalable marketing systems, drive cross-functional collaboration, and deliver measurable business outcomes.
Excellent leadership, stakeholder management, strategic thinking, and analytical capabilities.
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Leadership Impact: Report directly to the Founder/CEO and play a key role in shaping the growth strategy of multiple consumer brands.
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Strategic Ownership: Own the complete brand and growth marketing function, from brand positioning to customer acquisition and retention.
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Build at Scale: Create and implement scalable marketing playbooks that can be replicated across a portfolio of high-growth brands.
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High-Growth Environment: Work in a fast-paced, entrepreneurial organization where ideas are valued and execution drives impact.
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Career Growth: Opportunity to build and lead a high-performing marketing team while influencing key business decisions.
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Market Exposure: Gain hands-on experience driving brand growth across Tier 2/3 ("Bharat") markets through both digital and on-ground initiatives.
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Collaborative Culture: Work alongside experienced founders and cross-functional leaders to build category-defining consumer brands.
