About VGL Group
Vaibhav Global Limited (VGL) is a leading electronic retailer of jewelry and lifestyle products. In FY 2023-24, VGL reported a turnover of ~$365 million and employs 4,000+ people globally, with 3,000+ based in Jaipur, India.
Multi-Channel Presence
VGL reaches a broad audience through its TV, e-commerce, and digital retail platforms:
- Shop LC (USA) – Live broadcasts to 60M+ homes with a strong e-commerce presence.
- TJC, UK – Reaches 27M+ homes through TV and digital platforms.
- Shop LC Germany – Broadcasts to 40M+ homes, expanding VGL’s European market presence.
- Ideal World (UK) – Acquired in 2023, a leading UK teleshopping & digital sales platform.
- Mindful Souls – Acquired in 2023, a fast-growing subscription-based e-commerce brand focused on spiritual and wellness products.
Social Impact & ESG Initiatives
- Your Purchase Feeds… – VGL’s flagship one-for-one meal program has provided 99M+ meals to schoolchildren in India, the US, and the UK.
- Employee Volunteering – Encourages employees to donate two hours monthly for charitable activities.
- Sustainability Commitment – Focused on renewable energy, waste reduction, and green initiatives.
- IGBC Award Winner – Recognized for excellence in green built environments at its Jaipur SEZ unit.
- Assigned a ‘Combined ESG Rating 72 (Strong)’ from ICRA ESG Ratings Limited
Talent & Culture
- Humanocracy & Micro-Enterprises – VGL fosters a decentralized, empowered work culture, enabling small, agile teams to drive innovation and ownership.
- Talent Density & Meritocracy – Prioritizing high-performance teams, rewarding talent, and a culture of excellence.
- GPTW Certified – Recognized as a Great Place to Work across India, the US, the UK, and China.
Recognition & Achievements
- Top Exporter Award – Honored by GJEPC for being India’s largest exporter of silver and colored gemstones.
- Operational Excellence – A strong track record in value-driven retail and customer-centric growth.
Media Buyer — Job Description
- Department - Growth / Marketing
- Employment Type - Full-Time / Freelance
- Eligible Regions - India / Europe
- Work Mode - Remote (Europe) · In-Office (India)
About the Role
- We're hiring a Media Buyer to take full ownership of our paid social and digital advertising, with a primary focus on Meta.
- This is a hands-on, in-the-account role — you'll be working inside our ad accounts daily, not overseeing performance from a distance.
- You'll own profit-aware scaling, translate performance data into clear creative direction, and report directly on results to leadership.
What You'll Do
- Own daily execution across Meta and other paid channels (TikTok possible) — campaign structure, audience strategy, bidding, budget pacing, ad launches, and research.
- Scale spend profitably, holding ROAS and CAC within target bands.
- Run weekly attribution reconciliation across platform data and third-party tools (Triple Whale, Northbeam, GA4, or similar).
- Brief the creative team based on performance signals, and manage UGC/creator content testing.
- Run incrementality and holdout tests to separate true winners from platform-reported noise.
- Deliver clear, concise weekly reporting that leadership can act on without needing a translator.
What We're Looking For
- 3+ years of hands-on media buying experience, with proven results managing significant monthly ad spend for ecommerce/ DTC brands.
- A genuine creative strategist mindset — you understand why an ad works, not just whether it does.
- Clear, confident communicator who can translate platform data into business decisions.
- Comfortable working independently and proactively in a fast-moving environment.
Skills Required
- Hands-on expertise in Meta Ads Manager — campaign structure, bidding strategies, audience targeting, and attribution windows.
- Working knowledge of TikTok Ads Manager (preferred, not mandatory).
- Strong grasp of performance metrics — blended ROAS, CAC, LTV, attribution modeling, and incrementality testing.
- Familiarity with attribution tools such as Triple Whale, Northbeam, or GA4.
- Advanced Excel/Google Sheets skills — pivot tables, formulas, and reporting dashboards.
- Sharp creative instincts and strong written/verbal communication for reporting to leadership.
What We Offer
- Full ownership — you control the budget and strategy directly, with no chain of approvals slowing you down.
- Growth path — as spend and results scale, so does your scope, with a track toward leading paid acquisition.
- Tools and budget for testing — access to the platforms and resources you need to run proper tests, not guesswork.
- Flexible work setup — remote for our Europe-based team, in-office for India.
- Direct access to leadership — your insights shape decisions, not get lost in a queue.
How to Apply If this sounds like you, we'd love to hear from you — please submit your resume along with a brief summary of monthly ad spend you've managed and the results you've driven.
Mindful Souls is an equal opportunity employer committed to diversity and inclusion.
