About Us
Jar is India’s leading Daily Saving app that helps people build strong saving habits—one small step at a time. Our goal is to make saving simple, rewarding, and truly life-changing. Founded in 2021 by Misbah Ashraf and Nishchay AG, Jar is a Bengaluru-based startup with one simple belief: saving a little every day in 24K Digital Gold can truly transform your future.
Today, 20 million+ Indians trust Jar as their saving partner. With flexible saving options—Daily, Weekly, Monthly, and Instant Saving—we have made it easy for everyone to save in their own way and withdraw anytime. We are one of the leaders in UPI autopay transactions, crossing more than 1 million transactions per day. In 2023, we expanded our vision with Nek, our jewelry brand crafted to bring together luxury and affordability, it has since surpassed ₹100 crore in revenue.
We have a big dream of bringing “Har Ghar Sona”. Small, consistent savings are just the start. We’re here to walk alongside our users, helping Indians secure their financial future every step of the way.
Backed by Tiger Global Management, Arkam Ventures, and WEH Ventures, among others, we have raised $50 million+ in funding. In January 2025, we hit a huge milestone of becoming profitable. Now, we’re charging ahead, focused on sustainable growth and scaling impact.
And this is just the beginning!
What’s the Role?
We're looking for a sharp, self-directed growth expert to own our organic presence across every surface users find us on: search engines, app stores, and AI assistants. This is a high-ownership role reporting directly to leadership. You won't wait to be told what to do; you'll spot the opportunity, build the plan, and ship it.
What Will Be Your Responsibilities?
Website & SEO
- Own end-to-end SEO strategy - content architecture, on-page optimisation, and technical health.
- Oversee Core Web Vitals and site performance; work with engineering to close gaps.
- Commission, brief, and quality-review SEO content in collaboration with writers and designers.
- Track rankings, organic traffic, and engagement metrics; run experiments and iterate.
- Build and maintain a keyword and topical authority roadmap aligned with business priorities.
App Store Optimisation (ASO)
- Own App Store and Google Play listings copy, screenshots, preview videos, metadata.
- Run a continuous experimentation programme across store creative and copy elements.
- Monitor keyword rankings and conversion rates; translate insights into listing improvements.
- Manage seasonal and campaign-driven listing updates in sync with the marketing calendar.
- Stay current on store algorithm changes and policy updates; adapt strategy proactively.
AI & Answer Engine Optimisation (AEO)
- Monitor how our brand appears in AI-generated answers across ChatGPT, Perplexity, Gemini, and others.
- Develop a content and PR strategy to elevate brand presence and accuracy in AI results.
- Build structured data, FAQ schemas, and authority signals that improve AI citation rates.
- Track sentiment and perception of the brand across AI surfaces; flag and address inaccuracies.
- Pioneer internal thinking on AEO: this is an emerging space and you'll help define our playbook.
What is Required from you?
- 3+ years of hands-on experience in SEO, ASO, or organic growth, ideally spanning more than one channel
- Proven track record of measurable impact across rankings, traffic, install conversion rates, or brand visibility
- Technical SEO fluency: crawlability, Core Web Vitals, schema markup, and site architecture
- Experience running structured A/B or multivariate experiments on copy, creative, or content
- Comfortable with tools like Ahrefs/Semrush, GA4, Search Console, AppFollow/MobileAction, and AI tools
- Strong written communication; you can brief, edit, and improve content yourself
- High agency: you see what needs doing, build the plan, and ship it without being told
- You work independently, create your own structure, and drive ideas from concept to execution
- Analytically grounded; decisions have a clear rationale rooted in data
- Able to get things done cross-functionally with engineering, design, and content without direct authority
- Fast learner who thrives in ambiguity and picks up new channels quickly
Nice to Have
Experience in consumer apps with both a web and mobile product. Prior exposure to AI-generated search results, structured data, or knowledge graph optimisation is a strong plus.
What makes us different?
We’re not just building a product - we’re shaping the future of savings in India. We seek people who bring passion, energy, and fresh ideas to help us make that happen. Experience matters, but we are a potential first organisation. We move fast, learn from our mistakes, and take bold risks to solve problems that haven’t been attempted before. If you’re excited about working in an environment where people inspire and truly support each other, you’ve found the right fit.
What do we stand for?
The five values that we live by :
Passion: At Jar, we strive to create an environment where people love what they do, are motivated and equipped to do their best work.
Equality: We bring diverse skills, ideas, and experiences to the table, supporting and challenging each other across teams to create something bigger than ourselves.
Growth: When our people grow, Jar grows. We create opportunities for learning, development, and meaningful impact.
Accountability: The core of our work ethic is taking ownership of our work, showing initiative, and having the freedom to ask questions.
Consistency: We believe in doing the right things consistently. Big change doesn’t happen overnight, it’s built one step at a time.
Join us and let’s build something amazing together!
What employee benefits do we have?
Glad you asked! Among other things, we have
- Medical Insurance for employees and their families
- Employee Wellbeing Program
- ESOPs allocation
- Pluxee meal card
- Swish club card for exclusive employee discounts
- Advance salary plans
- Relocation assistance
- L&D programmes
