Primary Objective
Create high-quality, engaging content that grows Lotz Liquidations' social media presence, increases followers, generates leads, and converts viewers into buyers through consistent, trend-driven short-form content.
Daily Responsibilities Content Creation
- Shoot high-quality videos throughout the warehouse.
- Create Instagram Reels.
- Create YouTube Shorts.
- Create Facebook Reels.
- Capture professional product photos.
- Capture warehouse operations.
- Film loading and unloading.
- Film customer pickups.
- Film unboxing videos.
- Film product demonstrations.
- Create before/after transformation videos.
- Record voiceovers when required.
Video Editing
- Edit Reels with professional pacing.
- Add captions.
- Add transitions.
- Add sound effects.
- Add trending music.
- Create hooks within the first 3 seconds.
- Optimize videos for maximum retention.
- Repurpose content for multiple platforms.
Social Media Growth
- Research daily trends.
- Find viral audio.
- Identify viral content ideas.
- Analyze competitors.
- Suggest new content formats.
- Increase followers organically.
- Improve engagement.
- Generate inquiries through content.
Photography
Capture:
- Product images
- Warehouse images
- Lifestyle shots
- Detail shots
- Team culture
- Inventory arrivals
- Premium lots
Equipment
Candidate must own:
- iPhone (13 Pro or newer preferred)
OR
- Android flagship capable of 4K 60fps video
Must know:
- Mobile stabilization
- Lighting
- Composition
- Camera settings
Software Skills
Must know:
- CapCut
- Canva
- Lightroom Mobile
- Photoshop (basic)
- ChatGPT
- Google Drive
- Instagram Creator Studio
Preferred:
- Premiere Pro
- After Effects
- DaVinci Resolve
Daily Output Expectations
- 1-2 Reels
- 4-5 Stories
- 10-15 Photos
- 1 Carousel Post
- 2 Long-form YouTube video per week
- 10+ edited content assets daily
KPIs
Primary KPI:
- Qualified leads generated through content
Secondary KPIs:
- Follower growth
- Reel reach
- Average watch time
- Shares
- Saves
- Comments
- Engagement rate
- Profile visits
- Website clicks
- Viral videos (100K+ views)
- Posting consistency
- Content production volume
Experience
Minimum:
- 2 years creating short-form content
Preferred experience:
- E-commerce
- D2C brands
- Retail
- Marketplace businesses
- Warehouse or industrial content
- Product videography
Candidate Profile
Must be:
- Creative
- Self-driven
- Trend-aware
- Fast learner
- Detail-oriented
- Comfortable working in a warehouse
- Able to direct people during filming
- Good storyteller
- Strong communicator
Working Conditions
- 10:00 AM – 8:00 PM
- 6-day week
- Travel between warehouses when required
- Majority of work on-site
Pay: From ₹25,000.00 per month
Work Location: In person
