About Pallet:
Pallet is at the forefront of retail innovation, offering an all-in-one digital transformation
platform that empowers businesses to thrive in today's dynamic market. We're building
intelligent, unified solutions leveraging cutting-edge technologies like AI and machine
learning to optimize core retail functions, eliminate app sprawl, and deliver seamless
omnichannel experiences. Join our passionate team and contribute to shaping the future of
retail. We are a clan culture organisation that’s flexible, casual, nurturing, innovative with
work-life balance and happiness as its core values.
About the Role: We are looking for a results-driven and analytical Performance Marketing
Manager with 4-5 years of experience to join our growing marketing team. In this role, you
will be responsible for planning, executing, and optimizing our paid marketing campaigns
across various channels to drive qualified leads, pipeline, and ultimately, revenue for our
SaaS product. You will play a critical role in our customer acquisition strategy, focusing on
measurable ROI and continuous improvement.
Responsibilities:
Strategy & Planning:
o Develop and implement comprehensive performance marketing strategies
aligned with overall business goals and revenue targets for our SaaS product.
o Conduct in-depth market research, competitive analysis, and audience
segmentation to identify new opportunities and optimize existing campaigns.
o Collaborate with the Head of Marketing, Sales, and Product teams to
understand target ICPs, product roadmaps, and sales cycles to inform
campaign strategies.
o Manage and optimize the performance marketing budget, ensuring efficient
allocation across channels to achieve maximum ROI.
Campaign Execution & Optimization:
o Plan, set up, and launch paid campaigns across key channels including
Google Ads (Search, Display, YouTube), LinkedIn Ads, Facebook/Instagram
Ads, and potentially others like programmatic, Capterra, G2, etc.
o Develop compelling ad copy, creatives (working with design team), and
landing page strategies to maximize conversion rates.
o Conduct rigorous A/B testing on ad creatives, copy, landing pages, and
audience targeting to continuously improve campaign performance.
o Monitor campaign performance daily, identify trends, and make data-driven
adjustments to optimize bids, budgets, targeting, and ad placements.o Implement and manage conversion tracking, attribution models, and reporting
frameworks.
Analysis & Reporting:
o Analyze complex data sets to extract actionable insights and present clear,
concise performance reports to stakeholders.
o Track key performance indicators (KPIs) such as CAC (Customer Acquisition
Cost), LTV (Lifetime Value), ROAS (Return on Ad Spend), MQLs, SQLs, CPL
(Cost Per Lead), and conversion rates.
o Identify areas for improvement and propose data-backed recommendations to
enhance campaign efficiency and effectiveness.
o Utilize tools like Google Analytics, CRM data (e.g., Salesforce, HubSpot), and
ad platform analytics for comprehensive reporting.
Collaboration & Communication:
o Work closely with content marketing, design, and web development teams to
ensure a cohesive and optimized user journey from ad click to conversion.
o Communicate campaign performance, challenges, and opportunities
effectively to cross-functional teams and senior management.
o Stay up-to-date with the latest trends, best practices, and algorithm changes
in performance marketing, specifically within the B2B SaaS landscape.
Bachelor's degree in Marketing, Business, or a related field.
4-5 years of hands-on experience managing and optimizing paid marketing
campaigns, specifically for a B2B SaaS company.
Proven expertise in Google Ads (Search, Display, YouTube), Facebook/Instagram
Ads is essential. Offline marketing campaigns and experience is a strong plus.
Demonstrable track record of successfully driving qualified leads, pipeline, and
achieving measurable ROI through performance marketing efforts.
Strong analytical skills with the ability to interpret complex data, identify trends, and
make data-driven decisions.
Proficiency in using analytics tools such as Google Analytics, Google Tag Manager,
and CRM systems (e.g., Salesforce, HubSpot) for tracking and reporting.
Excellent understanding of conversion rate optimization (CRO) principles and A/B
testing methodologies.
Solid grasp of B2B marketing funnels, lead nurturing, and sales cycles in a SaaS
environment.
Highly organized, detail-oriented, and able to manage multiple projects
simultaneously.
Excellent written and verbal communication skills. Proactive, self-motivated, and a continuous learner.
Bonus Points If You Have:
Experience with programmatic advertising or other specialized ad platforms.
Knowledge of SEO principles and how they integrate with paid strategies.
Certification in Google Ads or other relevant platforms.
Experience working with marketing automation platforms (e.g., HubSpot,Pardot,
Marketo).
