Job Title: Business Development Executive
Department: Marketing & Admissions
Location: Meluha International School, Hyderabad
Employment Type: Full-Time (Field-Based)
About the Role
Meluha International School is seeking a proactive, relationship-driven, and results-oriented Business Development Executive to strengthen the school's presence within local communities and develop strategic partnerships that contribute to admissions growth.
This role goes beyond promotional activities and brochure distribution. The Business Development Executive will be responsible for identifying high-potential outreach opportunities, engaging with key decision-makers, securing permissions for school visibility initiatives, coordinating community engagement programmes, and generating qualified admissions leads through ethical and relationship-based marketing.
The ideal candidate is a confident communicator with strong interpersonal skills, persistence, and the ability to independently manage field operations while representing the school's brand with professionalism and integrity.
Key Responsibilities
1. Community Outreach & Gated Community Engagement
- Identify, map, and prioritise high-potential gated communities, apartment complexes, and residential societies across Hyderabad.
- Build professional relationships with Resident Welfare Associations (RWAs), apartment association members, facility managers, committee members, and resident influencers.
- Secure approvals for:
- School standees and branding materials
- Notice board displays
- Parent awareness sessions
- Educational workshops
- Community engagement activities
- Admissions outreach events
- Coordinate and execute community events, parenting seminars, educational workshops, and lead-generation initiatives.
- Ensure all outreach activities align with the school's brand standards and marketing objectives.
2. Local Partnership Development
- Identify and establish partnerships with:
- Tuition Centres
- Coaching Institutes
- Preschools
- Sports Academies
- Activity Centres
- Clinics and Healthcare Centres
- Corporate Offices
- Local Business Associations
- Community Organisations
- Develop referral programmes and mutually beneficial collaboration opportunities.
- Build long-term relationships with local stakeholders to enhance the school's visibility and reputation.
- Generate quality admissions enquiries through ethical, permission-based outreach activities.
- Coordinate with the Marketing and Admissions teams for timely follow-up of prospective parent enquiries.
3. Field Operations & Execution
- Conduct daily field visits according to the assigned territory and route plan.
- Represent Meluha International School professionally during all external interactions.
- Identify new outreach opportunities within assigned locations.
- Conduct regular follow-ups with decision-makers until meetings, permissions, collaborations, or final outcomes are confirmed.
- Install and monitor approved promotional materials where permissions have been obtained.
- Support school exhibitions, admissions drives, educational fairs, community events, and promotional campaigns.
- Ensure timely execution of assigned field activities while maintaining high standards of professionalism.
4. Relationship Management
- Develop strong working relationships with community leaders, educational partners, local businesses, and corporate representatives.
- Maintain continuous engagement with existing partners to strengthen long-term collaborations.
- Identify opportunities for recurring events, workshops, referral programmes, and institutional partnerships.
- Act as a brand ambassador by promoting the school's values, academic offerings, and admissions initiatives.
5. Reporting & Documentation
- Maintain an accurate and up-to-date field activity tracker, including:
- Location visited
- Contact person
- Decision-maker details
- Contact information
- Meeting status
- Follow-up schedule
- Proof of visit
- Submit comprehensive daily field visit reports.
- Track and report:
- Meetings conducted
- Permissions secured
- Partnerships established
- Events confirmed
- Leads generated
- Follow-up status
- Share market intelligence, competitor activities, parent feedback, and local marketing opportunities with the Marketing and Admissions teams.
Qualifications
- Bachelor's Degree in Marketing, Business Administration, Commerce, Management, Communications, or a related field.
- Diploma or certification in Sales, Marketing, Business Development, or Customer Relationship Management will be an added advantage.
Experience
- 1–3 years of relevant experience in Field Marketing, Business Development, Community Outreach, Partnerships, Admissions, Sales, or Brand Promotion.
- Prior experience in educational institutions, schools, real estate, insurance, banking, local marketing, BTL activations, or community engagement will be preferred.
- Experience in building partnerships and managing client or stakeholder relationships will be an added advantage.
- Fresh graduates with exceptional communication and networking skills may also be considered.
Required Skills & Competencies
a) Technical Competencies
- Community Outreach & Engagement
- Partnership Development
- Business Development
- Lead Generation
- Relationship Management
- Field Sales & Marketing
- Event Coordination
- Territory Planning
- Market Mapping
- Stakeholder Engagement
- CRM/Data Entry (Basic)
- Microsoft Office (Excel, Word, PowerPoint)
- Google Workspace
- WhatsApp Business
- Basic Reporting & Documentation
b) Behavioural Competencies
- Excellent communication and interpersonal skills.
- Strong negotiation and persuasion abilities.
- Confidence in approaching and engaging with new people.
- Relationship-building and networking mindset.
- Self-motivated, proactive, and goal-oriented.
- High level of persistence and follow-up discipline.
- Strong organisational and time-management skills.
- Ability to work independently with minimal supervision.
- Professional appearance and conduct.
- Adaptability and willingness to travel extensively within Hyderabad.
- High ethical standards and accountability.
Language Requirements
- Proficiency in English is essential.
- Working knowledge of Telugu and Hindi will be highly preferred.
Additional Requirements
- Willingness to travel extensively across Hyderabad on a daily basis.
- Own two-wheeler with a valid driving licence will be preferred.
- Ability to work flexible hours during school events, admissions campaigns, and community programmes, when required.
Key Performance Indicators (KPIs)
- Number of gated communities and local institutions mapped.
- Number of decision-maker meetings conducted.
- Number of community permissions secured.
- Number of partnerships established.
- Number of referral collaborations initiated.
- Number of events, workshops, and activations organised.
- Number and quality of admissions leads generated.
- Follow-up completion and closure rate.
- Accuracy and timeliness of daily field reports.
- Contribution to admissions enquiries and community engagement objectives.
- Quality of stakeholder relationships and partner retention.
Working Conditions
- Full-time, field-based role operating across Hyderabad.
- Frequent travel to residential communities, educational institutions, corporate offices, and local businesses.
- Close collaboration with the Marketing, Admissions, and School Leadership teams.
- Participation in school events, admissions campaigns, exhibitions, parent engagement programmes, and community outreach initiatives.
- Occasional weekend or extended working hours may be required during admissions seasons, promotional campaigns, or special events.
Career Progression Path
Business Development Executive → Senior Business Development Executive → Assistant Manager – Business Development → Manager – Business Development → Senior Manager / Head of Business Development
About Meluha International School
Meluha International School is committed to providing a transformative educational experience through academic excellence, innovation, and meaningful community engagement. We believe that strong relationships with parents, local communities, and institutional partners play a vital role in expanding educational opportunities and fostering long-term trust. Our team members are empowered to contribute strategically, build lasting partnerships, and grow professionally in a collaborative and performance-driven environment.
Job Types: Full-time, Permanent
Pay: ₹30,000.00 - ₹35,000.00 per month
Benefits:
- Commuter assistance
- Food provided
- Paid sick time
- Paid time off
Work Location: In person
