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Regional Demand Generation Manager

Cognex Corporation -
Noida, Uttar Pradesh

Apply Now

Job details

Full-time

Qualifications

Live chat
Power BI
English
Pardot
B2B
Marketing automation
Manufacturing
B2B Marketing
Communication skills
Marketing
Multichannel marketing

Full job description

Job Description

Core Responsibilities

Demand Generation & Pipeline Ownership

Own the regional targets for generating new contacts, Marketing Qualified Leads (Tasks), and Sales Opportunities.

Execute a balanced 50/50 strategic split between Account-Based Marketing (ABM) and New Account Acquisition.

Utilize a diverse marketing toolbox to source high-value opportunities within untapped market segments.

Collaborate with the global Center of Excellence (CoE) to optimize localized email marketing and paid search campaigns.

Strategic Sales Alignment

Partner closely with the India Sales leadership team to align marketing priorities with regional revenue goals.

Co-lead field execution strategies, including custom customer seminars and localized industry events.

Maintain a tight feedback loop with the Inside Sales team (managed by a peer marketing leader) to optimize Task-to-Opportunity conversion rates.

Vertical Market Execution

Design and deploy targeted campaigns specifically tailored to Cognex’s core growth verticals: Automotive, Electronics, CPG, and Logistics.

Develop deep localized insights for these verticals to ensure highly relevant, high-impact messaging.

Process Innovation & Scale

Proactively share execution examples and proven optimization recommendations to upgrade the global demand generation playbook.

Standardize regional event and campaign workflows to ensure predictable, scalable marketing ROI.

Job Requirements

MarTech & Tool Requirements

CRM & Automation: Hands-on proficiency with Salesforce and Pardot (Account Engagement) to manage pipelines and nurture campaigns.

Conversational Marketing: Experience using Qualified (or similar conversational marketing/website chat platforms) to capture real-time intent.

Analytics & Reporting: Ability to navigate Power BI (PBI) dashboards to track pipeline KPIs, analyze ROI, and report performance.

ABM Platforms: Familiarity with modern ABM orchestration tools (e.g., 6sense, Demandbase) to target key enterprise accounts.

India Channel Expertise

B2B Social Media: Expert-level knowledge of leveraging LinkedIn for organic thought leadership, executive profiling, and targeted lead generation.

Mobile & Direct Channels: Strategic familiarity with using WhatsApp for Business and SMS automation for high-engagement B2B event reminders and nurture streams.

Local Networks: Experience partnering with local Indian industrial publishers, B2B media houses, and trade associations (e.g., CII, FICCI) to expand reach, and tradeshows.

Experience & Skills

Proven Track Record: 6+ years of B2B demand generation or field marketing experience, ideally within the industrial automation, technology, or manufacturing sectors.

Vertical Expertise: Demonstrated success running campaigns targeting Automotive, Electronics, CPG, or Logistics industries in India.

Campaign Mastery: Deep expertise managing end-to-end multi-channel campaigns, with a strong understanding of both ABM frameworks and net-new acquisition tactics.

Stakeholder Management: Exceptional capability to build trust and partner closely with senior Sales leaders and distributed global marketing teams.

Personal Attributes

Autonomy: Ability to execute end-to-end programs independently with little to no oversight.

Problem Solver: Proactively anticipates project risks and identifies creative ways to clear execution roadblocks.

Communicator: Strong English communication skills to effectively collaborate across regional borders and corporate layers.

Apply Now

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