Company: Awish Dermacare Pvt. Ltd.
Position: Marketing Manager
Department: Marketing
Job Type: Full-Time
Working Hours: 9 Hours/Day
Working Days: 6 Days/Week
Location: Delhi sarita vihar
About the Company
Awish Dermacare Pvt. Ltd. is a leading healthcare and aesthetic company offering advanced dermatology, cosmetology, hair restoration, wellness, and professional training services. We are looking for a dynamic Marketing Manager who can drive brand awareness, generate quality leads, increase sales, and establish Awish Dermacare as a trusted name in the healthcare and aesthetics industry.
Job Summary
The Marketing Manager will be responsible for planning, executing, and managing all marketing activities to increase product and service sales, strengthen brand recognition, and generate qualified customer leads. The role involves both online and offline marketing, campaign management, team coordination, performance analysis, and collaboration with sales and management teams to achieve business objectives.
Key ResponsibilitiesBrand Management
- Develop and implement brand-building strategies.
- Increase brand awareness across digital and offline platforms.
- Maintain consistent brand identity and communication.
- Improve the company's market positioning and reputation.
Sales & Lead Generation
- Plan marketing campaigns to generate quality leads.
- Support the sales team in achieving monthly and quarterly revenue targets.
- Create strategies to increase patient appointments, product sales, and course admissions.
- Improve lead conversion through optimized marketing funnels.
- Monitor customer acquisition cost (CAC) and return on investment (ROI).
Digital Marketing
- Manage Meta (Facebook & Instagram) Ads, Google Ads, and YouTube campaigns.
- Oversee SEO, Local SEO, and Google Business Profile optimization.
- Improve website traffic and online visibility.
- Plan and execute email marketing, WhatsApp marketing, and SMS campaigns.
- Monitor campaign performance and optimize for better results.
Social Media Marketing
- Develop monthly content calendars.
- Plan promotional campaigns and awareness campaigns.
- Coordinate with graphic designers, photographers, videographers, and content creators.
- Increase followers, engagement, reach, and conversions.
- Manage influencer collaborations and partnerships.
Product & Service Marketing
- Develop marketing plans for skincare, haircare, wellness, and aesthetic services.
- Launch promotional campaigns for new products and services.
- Prepare product positioning and marketing strategies.
- Coordinate with doctors and clinic teams for campaign execution.
Market Research
- Analyze competitors, pricing, offers, and market trends.
- Identify customer needs and buying behavior.
- Recommend new marketing opportunities and business growth strategies.
Team Management
- Lead and supervise the marketing team.
- Assign tasks and monitor performance.
- Coordinate with designers, content writers, digital marketers, videographers, and sales teams.
- Conduct regular team meetings and performance reviews.
Campaign Planning & Execution
- Plan seasonal campaigns, promotional events, and product launches.
- Execute online and offline marketing activities.
- Coordinate exhibitions, seminars, workshops, and promotional events.
Budget Management
- Prepare and manage the annual marketing budget.
- Optimize spending to maximize campaign performance.
- Track marketing expenses and ROI.
Analytics & Reporting
- Prepare weekly and monthly marketing reports.
- Analyze campaign performance using marketing tools.
- Present insights and improvement plans to senior management.
- Track KPIs such as:
- Lead Generation
- Sales Conversion
- Revenue Growth
- Website Traffic
- Social Media Performance
- Return on Ad Spend (ROAS)
- Customer Acquisition Cost (CAC)
Coordination
- Work closely with the Sales, Operations, HR, and Clinical teams.
- Ensure smooth execution of all marketing initiatives.
- Support recruitment campaigns and employer branding when required.
Required Skills
- Strategic Marketing Planning
- Brand Management
- Sales Growth Strategies
- Lead Generation
- Digital Marketing
- Performance Marketing
- Social Media Marketing
- SEO & Google Business Profile Management
- Google Ads & Meta Ads
- Email & WhatsApp Marketing
- Marketing Analytics
- Budget Planning
- Team Leadership
- Excellent Communication & Presentation Skills
- Negotiation & Vendor Management
- Creative Thinking
- Problem Solving
- Decision Making
- Time Management
Preferred Qualifications
- Bachelor's or Master's degree in Marketing, Business Administration, Digital Marketing, or a related field.
- Certifications in Google Ads, Meta Ads, Digital Marketing, or SEO are an added advantage.
Experience
- 4–8 years of experience in Marketing, Brand Management, or Business Development.
- Experience in Healthcare, Dermatology, Cosmetics, Wellness, Beauty, or Aesthetic Clinics will be preferred.
Key Performance Indicators (KPIs)
- Monthly Lead Generation
- Revenue Growth
- Brand Awareness
- Patient Acquisition
- Product Sales Growth
- Campaign ROI
- Website Traffic Growth
- Social Media Growth
- Customer Retention
- Marketing Cost Optimization
- Team Performance
- New Business Opportunities
Pay: ₹45,000.00 - ₹55,000.00 per month
Work Location: In person
