About Astellas
Astellas is a global life sciences company committed to turning innovative science into VALUE for patients. We provide transformative therapies in disease areas that include oncology, ophthalmology, urology, immunology and women's health. Through our research and development programs, we are pioneering new healthcare solutions for diseases with high unmet medical need. Learn more at Astellas.com .
Are you driven to make a real difference in the lives of patients?
We're seeking passionate individuals who thrive in dynamic environments, embrace new ideas, and aren't afraid to take intelligent risks. People who act with unwavering integrity and are deeply committed to making a tangible impact.
Purpose and Scope:
The Digital Data & Insights Expert is part of the Customer Engagement Excellence (CEE) team within the broader Value Delivery organisation. CEE is an integrated global group focused on supporting capabilities across VALUE Delivery, including Commercial (Sales/Marketing), Market Access and Medical Affairs, to enhance delivery and outcomes to the business, whilst prioritising ethical decision making. During all such activities, there is a need to ensure that the integrity and independence of Medical Affairs capabilities is not compromised. The Chapter Member is expected to proactively communicate and consult with their Chapter and Value Team Leads as necessary to ensure that the integrity and independence of Medical Affairs is maintained at all times.
Astellas is advancing digital engagement to transform healthcare, with the Digital Engagement Center (DEC) driving omnichannel excellence for HCPs. The Digital Data & Insights Expert for the DEC will develop and maintain dashboards and analytics frameworks to monitor campaign KPIs, engagement metrics, ROI, and omnichannel effectiveness, and support omnichannel engagement strategies by analysing campaign data, customer journeys, and digital channel performance.
The role will manage data quality, governance and compliance, and translate complex data insights into actionable recommendations for brand teams and leadership across multiple brands and markets, leveraging global platforms. Working in a high-paced, ambitious and highly collaborative matrix organisation, the Digital Data & Insights Expert exercises significant influence through expertise and cross-functional collaboration, partnering with global and local brand teams to deliver measurable outcomes for healthcare professionals, patients and the business.
In the role of Chapter Member, the individual executes day-to-day activities within their assigned Value Team, with responsibilities that may vary according to the team’s mandate. Within the Value Team, the Chapter Member focuses on resolving specific business challenges for the organization. Value Teams are established and evolve in response to changing business objectives, and Chapter Members serve as key business partners, applying their expertise to drive organizational results. As a Value Team member, the individual collaborates with cross-functional resources to achieve defined objectives and outcomes, working from a prioritized backlog of tasks. The Chapter Member works directly with the Value Team Lead to execute the team’s strategy and deliverables in alignment with its mission. The Chapter Member receives capability and skillset development under the guidance of the Chapter Lead, who provides coaching and mentoring within the Agile model.
Responsibilities and Accountabilities:
- Develop and maintain campaign performance dashboards and analytics frameworks that track KPIs, engagement metrics, ROI, channel performance and omnichannel effectiveness across brands, therapy areas and markets.
- Analyse digital campaign data, customer journeys and HCP engagement behaviour across email, webinars, paid media, social media, websites, portals, CRM and remote engagement channels to identify performance trends, risks and optimisation opportunities.
- Translate complex data sets into clear, strategic insights and actionable recommendations that help global brand leads and local brand leads make better informed decisions on audience strategy, channel mix, campaign sequencing, content priorities and investment focus.
- Partner with Digital Campaign Managers, Digital Content Managers, global brand teams and local market teams to define campaign objectives, measurement plans, KPIs and reporting requirements at the start of each omnichannel journey.
- Integrate global and local datasets to enable unified customer views, dynamic segmentation and more effective journey orchestration across multiple brands, therapy areas and countries.
- Provide regular performance reviews and insight readouts to global and local stakeholders, highlighting what is working, what is not working, and where campaigns should be adjusted to improve engagement, reach, conversion, ROI and business impact.
- Support optimisation of omnichannel engagement strategies by identifying opportunities to improve customer segmentation, targeting, personalisation, channel selection, test-and-learn plans and next-best-action approaches.
- Configure, optimise and support CRM, marketing automation, BI and digital orchestration platforms, including Veeva, Salesforce, Adobe, Marketo and campaign dashboarding tools, to enable reliable reporting and scalable engagement execution.
- Support deployment and continuous improvement of AI-driven engagement solutions, including Next Best Action, segmentation models, predictive analytics and personalisation engines.
- Manage DEC data quality, governance and compliance requirements, ensuring campaign data is accurate, consistent, appropriately used and aligned with Astellas policies, pharmaceutical regulations and data privacy requirements.
- Identify opportunities to automate reporting, insight generation and workflow processes using advanced analytics, AI tools and digital orchestration platforms.
- Act as a trusted analytics partner within the DEC, enabling brand teams and leadership to anchor decisions in performance data, customer behaviour and measurable outcomes rather than opinion
Required Qualifications:
- Bachelor’s degree in Data Analytics, Data Science, Business Analytics, Digital Marketing, Life Sciences, Computer Science, Statistics or a related field.
- 3–6+ years of experience in digital analytics, campaign performance measurement, customer engagement analytics, commercial analytics or omnichannel effectiveness, preferably within pharmaceutical, biotech, healthcare or another highly regulated industry.
- Demonstrated experience developing dashboards, analytics frameworks and performance reporting that track campaign KPIs, engagement metrics, ROI, channel performance and omnichannel effectiveness.
- Strong ability to analyse digital campaign data, customer journeys and engagement behaviour across channels such as email, webinars, paid media, social media, websites, portals, CRM and remote engagement.
- Ability to translate complex data and performance trends into clear strategic insights, actionable recommendations and executive-ready narratives for global brand leads, local brand leads and senior stakeholders.
- Experience defining measurement plans, KPIs, reporting requirements and optimisation opportunities in partnership with campaign, content, brand, market and digital teams.
- Proficiency with Excel and BI or analytics tools such as Power BI, Tableau, Adobe Analytics, Google Analytics or equivalent dashboarding and reporting platforms.
- Working knowledge of CRM, marketing automation and digital engagement platforms, including systems such as Veeva, Salesforce, Adobe, Marketo or equivalent tools.
- Understanding of omnichannel engagement strategy, customer segmentation, targeting, personalisation, channel mix optimisation and test-and-learn approaches.
- Knowledge of data quality, data governance, compliance, pharmaceutical promotional regulations and data privacy requirements relevant to digital engagement and customer analytics.
- Strong collaboration skills with the ability to work effectively across global and local brand teams, Digital Campaign Managers, Digital Content Managers, Medical, Compliance, IT, agencies and external partners in a matrix organisation.
Strong English written and verbal communication skills, with the ability to communicate technical and analytical concepts clearly to technical and non-technical audiences.
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Preferred Qualification:
- Advanced degree, such as a Master’s, in Data Science, Analytics, Statistics, Digital Marketing, Health Sciences, Business or a related field.
- Experience within pharmaceutical commercial, medical or customer engagement excellence teams, particularly in oncology, specialty care or complex therapy areas.
- Experience supporting multi-brand, multi-market or global omnichannel programmes, including collaboration with global brand leads and local market teams.
- Hands-on experience with advanced analytics, predictive modelling, AI-enabled insight generation, Next Best Action, segmentation models or personalisation engines.
- Experience integrating or interpreting data from multiple sources, including CRM, marketing automation, web analytics, paid media, social media, webinar, content performance and customer data platforms.
- Experience with analytics or programming tools such as SQL, Python, R, SAS or similar, with the ability to support deeper analysis, automation or data transformation when required.
- Knowledge of data warehousing, data modelling, taxonomy, tagging, campaign tracking, attribution measurement and digital ecosystem integrations.
- Familiarity with enterprise pharma platforms and digital orchestration tools such as Veeva CRM, Salesforce Marketing Cloud, Adobe Experience Cloud, Marketo, Power BI or equivalent global platforms.
- Experience working with agencies, analytics partners, media partners or external data vendors to deliver campaign measurement, reporting and optimisation.
Experience working in high-paced, cross-cultural and highly collaborative global matrix teams.
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Work Environment:
This position is based in our Global Capability Center Poland or India. At Astellas we recognize the importance of work/life balance, and we are proud to offer a hybrid working solution allowing time to connect with colleagues at the office with the flexibility to also work from home. We believe this will optimize the most productive work environment for all employees to succeed and deliver. Hybrid work from certain locations may be permitted in accordance with Astellas’ Responsible Flexibility Guidelines.
What awaits you at Astellas
Global collaboration: Become part of a connected global business of like-minded life science leaders, all dedicated to improving patients' lives worldwide.
Real-world patient impact: Contribute to transformative therapies that reach patients around the world, knowing your work makes a difference every day.
Relentless Innovation: Join a company at the forefront of scientific breakthroughs, where you'll have the opportunity to shape the future of healthcare.
A Culture of Growth: Chart your own course within a supportive environment that values your contributions, champions your development, and empowers you to pursue your passions.
Our Organizational Values and Behaviors
Values: Innovation, Integrity and Impact sit at the heart of what we do.
Behaviors: We come together as ‘One Astellas’ , working with courage and a sense of urgency . We are outcome focused and consistently take accountability for our personal contribution.
