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Marketing Manager / Technical Content Writer

LMTEQ
Chennai, Tamil Nadu

Apply Now

Job details

Qualifications

WordPress
Keyword research
SAP
Salesforce
Lead generation
English
Analysis skills
SEO
Content marketing
ServiceNow
SEO tools
AI
B2B Marketing
Marketing
Performance marketing

Full job description

No. of Openings

Location

Chennai

Experience

2 to 4 years

About LMTEQ : -

LMTEQ is a fast-growing, AI-driven global IT consulting firm specializing in ServiceNow, SAP, and Salesforce solutions. We are a ServiceNow Elite Partner, known for strong delivery execution and deep platform expertise. We work with mid-market and enterprise clients to design, implement, and optimize AI-enabled ServiceNow solutions that improve efficiency and business outcomes. Our teams combine hands-on platform knowledge with a practical, execution-focused approach to solving real enterprise challenges. At LMTEQ, we value ownership, clarity, and continuous learning. We build long-term careers by giving our people early exposure to enterprise clients, modern workflows, and AI-led transformation programs.

Role Overview :-

LMTEQ is looking for a Marketing Manager / Technical Content Writer to own and drive content-led marketing, lead generation, and brand growth for IT services and enterprise platforms.

This is a hands-on role that blends technical content creation, marketing planning, and performance reporting. The ideal candidate will take ownership of marketing execution end to end—planning campaigns, generating qualified leads, and presenting clear monthly, quarterly, and annual performance insights.

Key Responsibilities :-

Content Strategy & Execution :-

Define and execute a technical content strategy aligned with business and marketing goals
Create high-quality content, including:
- Blogs and technical articles
- Case studies and success stories
- Whitepapers and e-books
- Landing pages and website content
Ensure all content supports lead generation, brand positioning, and thought leadership
Edit, repurpose, and optimize content for multiple platforms and campaigns

Lead Generation & Campaign Planning :-

Own and execute content-driven lead generation initiatives for IT services and enterprise platforms
Plan and manage:
- Monthly marketing plans
- Quarterly campaign roadmaps
- Annual marketing strategy
Work closely with sales and leadership teams to align marketing efforts with revenue goals
Support inbound marketing across websites, LinkedIn, and other digital channels
Continuously optimize campaigns to improve lead quality and conversion rates

SEO & Performance Marketing :-

Perform basic to intermediate SEO activities, including:
- Keyword research (primary, secondary, tertiary)
- On-page SEO optimization
- Search intent mapping
Use tools such as Semrush, Ubersuggest, Google Keyword Planner, and Google Analytics
Optimize website content to improve traffic, rankings, and conversions
Support off-page SEO through interlinking, content distribution, and business listings

Reporting & Analytics :-

Track and analyze marketing and content performance metrics
Prepare and present:
- Monthly marketing performance reports
- Quarterly marketing and lead generation reports
- Annual marketing performance and strategy reports
Share clear insights on:
- Content effectiveness
- SEO performance
- Lead generation outcomes
- Campaign ROI
Use data-driven insights to refine marketing and content strategies

Marketing & Brand Management :-

Create technical and industry-focused content for LinkedIn and professional platforms
Ensure consistent brand messaging across all marketing assets
Collaborate closely with:
- Digital marketing specialists
- Social media teams
- Graphic designers
- WordPress developers
Manage timelines and priorities in a fast-paced, execution-driven environment

Research, Tools & Innovation :-

Conduct in-depth research on IT services, enterprise platforms, and industry trends
Leverage AI-powered tools (ChatGPT, Jasper, Copy.ai, Grammarly, etc.) to improve efficiency while maintaining originality and quality
Explore new tools, formats, and approaches to continuously improve marketing outcomes

Must-Have Skills & Qualifications :-

2 to 4 years of experience in Marketing, Technical Content Writing, or Content Marketing
Strong written English with the ability to explain technical concepts clearly
Proven experience creating structured, engaging technical content
Basic to intermediate SEO knowledge (mandatory)
Hands-on experience with keyword research and on-page SEO
Experience supporting lead generation or inbound marketing initiatives
Ability to plan and execute monthly, quarterly, and annual marketing plans
Strong analytical, reporting, and presentation skills
Comfortable working in a deadline-driven environment

Good-to-Have Skills :-

Understanding of enterprise technologies such as:
- ServiceNow
- SAP
- Salesforce
Exposure to B2B marketing and demand generation
Experience working closely with sales or leadership teams
Familiarity with marketing KPIs and funnel metrics
Responsible use of AI tools for marketing acceleration

Tools & Platforms (Preferred) :-

SEO :- Semrush, Ubersuggest, Google Keyword Planner, Google Analytics
AI Tools :- ChatGPT, Jasper, Grammarly, Perplexity, or equivalent
CMS :- WordPress
Social :- LinkedIn
Design :- Canva or equivalent

Apply Now

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