About the Role
We are looking for a highly experienced Senior Social Media, Brand Growth & Lead Generation Specialist with a proven track record of building and scaling education, EdTech, coaching, tutoring, or personal educator brands.
This is not a routine social media management role. We are seeking a strategic professional who understands branding, audience psychology, content marketing, storytelling, digital growth, and lead generation.
Your primary responsibility will be to establish R Chadha IB Maths as one of the world's most trusted and premium IB Mathematics coaching brands while generating qualified student enquiries and admissions from both Indian and international markets.
Target Markets
The ideal candidate should have experience building education brands and generating qualified student enquiries from both India and international markets.
India
- IB Schools
- IGCSE Schools
- CBSE & ICSE (Preferred)
- JEE / NEET / Olympiad / K-12 Education
- Coaching Institutes
- Online Learning Platforms
International Markets
- UAE
- Singapore
- Australia
- USA
- Canada
- UK
- Europe and other international education markets
Preferred Industry Experience
Candidates with experience in any of the following will be highly preferred:
- IB Mathematics or IB coaching
- IGCSE & A-Level education
- International schools
- Online tutoring platforms
- EdTech companies
- Coaching institutes
- Teacher-led personal brands
- Education creators
- Study Abroad or International Education
- K-12 education brands
Key Responsibilities
- Develop and execute a long-term social media and brand growth strategy.
- Build a premium, trusted, and globally recognized education brand.
- Generate qualified student and parent enquiries from Indian and international markets.
- Develop platform-specific growth strategies for YouTube, Instagram, Facebook, LinkedIn, and emerging platforms.
- Plan and manage long-form videos, YouTube Shorts, Instagram Reels, carousels, educational posts, and thought-leadership content.
- Build organic visibility, engagement, subscribers, followers, and website traffic.
- Design and execute lead-generation campaigns that convert audiences into enquiries and student admissions.
- Build and optimize marketing funnels, landing pages, webinars, lead magnets, and consultation campaigns.
- Work closely with the founder on content planning, launches, campaigns, and brand positioning.
- Build and nurture a strong community of students, parents, educators, and international audiences.
- Track analytics and continuously optimize performance based on measurable business outcomes.
- Identify collaborations, partnerships, influencer opportunities, and strategic growth initiatives.
Mandatory Experience
The ideal candidate must have:
- Minimum 5 years of experience in Social Media Strategy, Brand Building, Growth Marketing, or Digital Marketing.
- Proven experience working with an EdTech company, coaching institute, tutoring platform, education business, or teacher-led personal brand.
- Demonstrated success in generating qualified student enquiries, admissions, or revenue through digital marketing.
- Experience generating leads from both Indian and international education markets.
- Strong understanding of YouTube, Instagram, Facebook, LinkedIn, content marketing, storytelling, SEO, YouTube SEO, and platform algorithms.
- Experience with both organic growth and paid lead-generation campaigns.
- Ability to think strategically and build long-term brand authority rather than simply manage social media accounts.
- Excellent communication, creativity, analytical thinking, and project management skills.
Preferred Skills
Experience with any of the following will be an advantage:
- Meta Ads
- Google Ads
- YouTube Ads
- YouTube SEO
- Lead Funnel Development
- Landing Page Optimization
- Email Marketing
- WhatsApp Marketing
- CRM & Marketing Automation
- Conversion Rate Optimization
- Webinar & Consultation Campaigns
What Success Looks Like
The successful candidate should be able to demonstrate measurable improvements in:
- Qualified student enquiries
- Student admissions
- Lead-to-admission conversion
- Revenue generated through digital channels
- International and Indian audience growth
- YouTube subscribers and watch time
- Social media engagement
- Website traffic
- Brand authority and online visibility
What We Are Looking For
We are looking for a long-term strategic partner who understands how to build an education brand that generates trust, authority, qualified leads, and student enrolments.
We are not looking for someone who simply creates posts or schedules content.
The ideal candidate should know how to:
- Build a premium education brand
- Position educators as industry leaders
- Generate qualified student enquiries
- Grow audiences organically and through paid campaigns
- Convert followers into paying students
- Scale education businesses through digital marketing
Pay: ₹60,000.00 - ₹75,000.00 per month
Work Location: Hybrid remote in Delhi, Delhi (Delhi)
