Job DescriptionBusiness Development Executive (BDE)
Location: Thane
Department: Business Development
Reports To: Business Development Manager / Director
Employment Type: Full-time
Working Days: Monday to Saturday
Work Timings: 9:00 AM – 6:00 PM
About Rainbow International School
Rainbow International School is committed to delivering excellence in education by fostering innovation, holistic development, and meaningful learning experiences. We are looking for passionate professionals who can contribute to our growth by building strong partnerships, generating business opportunities, and strengthening our market presence.
Position Overview
We are seeking a highly motivated and result-oriented Business Development Executive (BDE) to drive business growth through strategic outreach, relationship management, admissions support, and institutional partnerships. The ideal candidate will be responsible for identifying new business opportunities, generating quality leads, building long-term client relationships, and supporting the organization's revenue and expansion goals.
This role is ideal for professionals who enjoy networking, meeting people, achieving targets, and representing a reputed educational institution.
Key Responsibilities1. Business Development & Lead Generation
- Generate new business opportunities through cold calling, field visits, networking, referrals, digital platforms, and market research.
- Build and maintain a strong pipeline of prospective clients, institutions, and partners.
- Schedule and conduct meetings with parents, corporate organizations, educational institutions, and business associates.
- Follow up with prospective clients to maximize lead conversion.
- Achieve monthly, quarterly, and annual business development targets.
2. Institutional Tie-ups & Strategic Partnerships
- Develop partnerships with preschools, coaching institutes, corporate organizations, residential societies, and educational consultants.
- Identify opportunities for admissions collaborations and referral partnerships.
- Maintain long-term relationships with existing partners while continuously expanding the organization's network.
- Coordinate promotional activities with partner organizations.
3. Admissions Support & Client Relationship Management
- Counsel prospective parents regarding the school's curriculum, facilities, admission process, and value proposition.
- Build strong relationships with prospective and existing parents to enhance trust and satisfaction.
- Coordinate with the admissions and academic teams to ensure a seamless admission process.
- Ensure timely follow-up on all admission inquiries and leads.
4. Sales & Revenue Growth
- Present the school's programs and services through meetings, presentations, educational seminars, and promotional activities.
- Prepare proposals, quotations, presentations, and business correspondence.
- Assist in negotiating commercial terms for institutional collaborations and corporate tie-ups.
- Meet assigned revenue and admission targets while maintaining excellent customer service.
- Identify opportunities for repeat business, referrals, and long-term collaborations.
5. Marketing & Brand Promotion
- Represent Rainbow International School at educational fairs, exhibitions, seminars, community events, and networking programs.
- Support digital and offline marketing campaigns to generate quality leads.
- Promote the school's vision, achievements, and unique learning environment.
- Enhance brand visibility through strategic outreach initiatives.
6. Market Research & Business Expansion
- Conduct competitor analysis and identify emerging market trends.
- Explore new markets, demographics, and business opportunities.
- Gather market intelligence and provide recommendations to management for business growth.
- Suggest innovative strategies to improve admissions and brand positioning.
7. Reporting & CRM Management
- Maintain accurate records of leads, meetings, follow-ups, admissions, and partnerships in the CRM system.
- Submit daily, weekly, and monthly activity reports.
- Track conversion rates, revenue generation, and sales performance.
- Ensure complete documentation of all business development activities.
8. Compliance & Professional Conduct
- Adhere to company policies, ethical business practices, and operational guidelines.
- Maintain confidentiality of organizational and client information.
- Ensure accurate documentation and timely reporting.
- Work collaboratively with internal teams to achieve departmental and organizational objectives.
Desired Candidate ProfileEducational Qualification
- Bachelor's degree in Business Administration, Marketing, Commerce, Management, or a related field.
Experience
- 2–5 years of experience in Business Development, Sales, Client Acquisition, Marketing, or Relationship Management.
- Fresh graduates with exceptional communication skills and a strong passion for sales may also be considered.
- Experience in the Education, EdTech, Preschool, Franchise, or Service Industry will be an added advantage.
Required Skills
- Excellent communication and interpersonal skills.
- Strong negotiation and convincing abilities.
- Target-driven with a proactive attitude.
- Excellent presentation and relationship-building skills.
- Ability to generate leads and convert prospects into business opportunities.
- Strong organizational and time-management skills.
- Proficiency in MS Office and CRM software.
- Willingness to travel locally for meetings, events, and business development activities.
Key Performance Indicators (KPIs)
- Monthly admissions achieved.
- Number of qualified leads generated.
- Lead-to-admission conversion ratio.
- Number of institutional and corporate tie-ups established.
- Client meetings, presentations, and follow-ups completed.
- Revenue generated through business development initiatives.
- Accuracy and timeliness of CRM updates and reporting.
- Client satisfaction and retention.
Why Join Rainbow International School?
At Rainbow International School, we believe in empowering our employees with opportunities to learn, grow, and make a meaningful impact. As a Business Development Executive, you will play a vital role in expanding our network, driving admissions, establishing strategic partnerships, and contributing to the school's continued success.
If you are passionate about sales, relationship building, and creating growth opportunities, we invite you to become a part of our dynamic and progressive team.
Pay: ₹11,537.89 - ₹40,919.43 per month
Work Location: In person
