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Senior Digital Marketing Manager
SynapseIndia —Noida, Uttar Pradesh
- Marketing
- Master's degree
- Business development
- Health insurance
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Senior Digital Marketing Manager

SynapseIndia -
Noida, Uttar Pradesh

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Job details

Benefits

Health insurance

Qualifications

Law
CSS
WordPress
Marketing
Keyword research
Lead generation
Master's degree
Business development
Analysis skills
Project management
Bachelor's degree
Digital marketing
JavaScript
SEO
Natural language processing
Conversion optimisation
B2B
Software development
Google Search Console
SEO tools
Google Ads
AI
Google Analytics
Communication skills
Graph databases
HTML

Full job description

SynapseIndia is a software development company with over 26 years of experience. We serve clients worldwide, delivering high-quality, scalable solutions tailored to their business needs. Our Noida SEZ office is conveniently located within walking distance of the nearest metro station.

Why work with us?

Partnerships with Industry Leaders: Google and Microsoft partner with certified professionals.
Global Exposure: Work with international clients across diverse industries.
Structured Environment: CMMI Level-5 compliant processes ensuring quality and efficiency.
Reliable Salaries & Stability: Strong track record of on-time payments and long-term employee retention.
Work-Life Balance: Fixed hours, no night shifts, and alternate Saturdays off.
Growth Opportunities: Continuous learning, career development, and performance-based appraisals.
Recognition & Culture: Monthly rewards, supportive teams, and festive celebrations.
Employee Benefits: Medical and accidental insurance coverage.

Who are we looking for?

Designation : Business Development Manager (Upwork)
Experience Range : 5+ years

What is the work?

Develop, implement, and continuously optimize enterprise SEO strategies to improve organic visibility, rankings, qualified traffic, and lead generation.
Conduct comprehensive keyword research, search intent analysis, competitor benchmarking, technical SEO audits, and content gap analysis.
Develop comprehensive content strategies aligned with customer journey stages and search intent.
Build topical authority through pillar pages, service clusters, industry-specific resources, whitepapers, case studies, technical blogs, and thought leadership content.
Partner with subject matter experts to create technically accurate, AI-friendly, and EEAT-compliant content.
Optimize website architecture, landing pages, service pages, blogs, internal linking, metadata, Core Web Vitals, page speed, crawlability, and indexability.
Collaborate closely with Development, UX/UI, and Content teams to ensure SEO best practices are incorporated throughout website development and deployment.
Monitor website health, indexing issues, structured data implementation, and technical performance using Google Search Console, Google Analytics 4, Screaming Frog, SEMrush, Ahrefs, Moz, and other enterprise SEO tools.
Build domain authority through ethical digital PR, outreach campaigns, backlink acquisition, citation management, and strategic content partnerships.
Design and execute Answer Engine Optimization (AEO) strategies to maximize visibility in Google AI Overviews, Featured Snippets, Knowledge Panels, and People Also Ask sections.
Structure content using FAQs, question-answer formats, comparison tables, checklists, how-to guides, glossary pages, and schema markup to improve answer engine visibility.
Implement structured data (Schema.org) including FAQ, HowTo, Article, Organization, Product, SoftwareApplication, LocalBusiness, Breadcrumb, and Review schema.
Create concise, authoritative, citation-worthy content that directly answers user intent and improves zero-click search visibility.
Develop reusable knowledge assets that can be surfaced by AI-powered search assistants.
Develop and execute Generative Engine Optimization (GEO) strategies to improve discoverability across AI-powered search platforms including ChatGPT, Perplexity, Gemini, Claude, Microsoft Copilot, and Google AI Mode.
Optimize content for Large Language Models (LLMs) by improving semantic relevance, entity relationships, topical authority, contextual completeness, and EEAT signals.
Build entity-based content clusters, topic hubs, knowledge graphs, and semantic interlinking strategies.
Improve brand citations and authoritative references across trusted third-party websites, communities, industry publications, documentation platforms, and knowledge sources.
Monitor AI-generated responses, brand citations, and discoverability across AI search platforms, continuously refining content structure, factual accuracy, and semantic optimization.
Utilize AI platforms for content research, content optimization, competitor analysis, keyword clustering, workflow automation, and campaign planning.
Develop AI-assisted content workflows while maintaining originality, factual accuracy, and brand consistency.
Evaluate and adopt emerging AI marketing technologies to improve productivity and search visibility.
Develop and execute integrated social media strategies across LinkedIn, Facebook, Instagram, X, YouTube, and emerging platforms.
Create, curate, schedule, and optimize high-quality written, visual, and video content aligned with brand positioning.
Increase engagement through community management, influencer outreach, employee advocacy, and brand storytelling.
Coordinate paid social media campaigns to support lead generation, employer branding, and awareness objectives.
Measure and continuously optimize social media performance using analytics and engagement insights.
Define and monitor KPIs across SEO, AEO, GEO, AI visibility, social media, and digital marketing initiatives.
Build executive dashboards measuring keyword rankings, organic traffic, lead generation, conversions, featured snippets, AI citations, engagement metrics, and ROI.
Provide monthly strategic recommendations based on analytics, competitor intelligence, and emerging search trends.
Work closely with Business Development, Content, Design, Development, Product, and Sales teams to align digital marketing initiatives with business goals.
Mentor SEO specialists, content writers, and digital marketing executives.
Stay updated on Google algorithm changes, AI search evolution, LLM advancements, and emerging digital marketing trends to ensure continuous competitive advantage.

What skills and experience are we looking for?

Bachelor’s degree in marketing, Business, Communications, Computer Science, or a related field.
8+ years of proven experience in Digital Marketing with strong expertise in SEO, AEO, GEO, Content Strategy, and SMO.
Demonstrated success in improving organic rankings, qualified traffic, lead generation, and digital visibility for B2B organizations.
Deep understanding of modern search ecosystems including Google Search, AI Overviews, Bing, ChatGPT Search, Perplexity, Gemini, Claude, Microsoft Copilot, and other AI-powered discovery platforms.
Strong expertise with Google Analytics 4, Google Search Console, GTM, Looker Studio, SEMrush, Ahrefs, Screaming Frog, Moz, Sitebulb, and enterprise SEO platforms.
Experience implementing structured data, semantic SEO, entity optimization, knowledge graph strategies, and EEAT best practices.
Practical knowledge of schema markup, NLP-based search optimization, vector search concepts, and AI content optimization.
Experience using AI tools such as ChatGPT, Claude, Gemini, Perplexity, Surfer SEO, Clearscope, Frase, MarketMuse, or equivalent platforms for research and optimization.
Strong analytical, reporting, organizational, stakeholder management, and project management skills.
Excellent written and verbal communication skills.
Experience managing cross-functional teams and coordinating with content, development, design, and business stakeholders.
Strong understanding of website technologies including HTML, CSS, JavaScript fundamentals, CMS platforms (WordPress, Shopify, Webflow, etc.), and website performance optimization.
Experience with PPC, paid social campaigns, marketing automation platforms, CRM systems, and conversion rate optimization is highly desirable.
Certifications in Google Analytics, Google Ads, HubSpot, SEMrush, or AI-powered digital marketing platforms will be an added advantage.

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