Job Title: Performance Marketing Executive
Location: Delhi
Job Type: Full-Time | Work From Office
Working Hours: 10:00 AM – 7:00 PM
Experience: 2–4 Years
Industry: Digital Marketing
Job Summary
We are looking for a results-driven Performance Marketing Executive to join our digital marketing team. The ideal candidate will have hands-on experience managing Google Ads and Meta Ads (Facebook & Instagram) campaigns with a strong understanding of campaign optimization, conversion tracking, audience targeting, and performance analytics.
The successful candidate will be responsible for planning, executing, optimizing, and scaling paid marketing campaigns to drive lead generation, customer acquisition, and maximize return on advertising spend (ROAS).
Key ResponsibilitiesCampaign Strategy & Execution
- Plan, launch, and manage paid advertising campaigns across Google Ads and Meta Ads.
- Develop campaign strategies aligned with business objectives.
- Execute Search, Display, Shopping, Video, Lead Generation, and Remarketing campaigns.
- Ensure campaigns are delivered on time and within budget.
Campaign Optimization
- Monitor campaign performance and optimize targeting, bidding strategies, audience segmentation, ad creatives, and landing pages.
- Conduct A/B testing to improve campaign performance.
- Optimize key metrics including Cost Per Click (CPC), Cost Per Acquisition (CPA), Click-Through Rate (CTR), Conversion Rate, and Return on Ad Spend (ROAS).
- Identify opportunities to improve lead quality and campaign efficiency.
Analytics & Reporting
- Track and analyze campaign performance using Google Analytics 4 (GA4), Google Ads, Meta Ads Manager, and Google Tag Manager.
- Prepare weekly and monthly performance reports with actionable insights.
- Monitor campaign KPIs and recommend optimization strategies based on data.
- Present campaign performance updates to stakeholders.
Audience Research & Market Analysis
- Conduct audience research to identify target customer segments.
- Perform competitor analysis and market research to identify growth opportunities.
- Build and optimize remarketing, retargeting, and lookalike audience campaigns.
- Stay informed about digital marketing trends and advertising platform updates.
Budget Management
- Manage advertising budgets across multiple campaigns.
- Monitor daily campaign spend and optimize budget allocation.
- Forecast campaign performance and recommend budget adjustments based on results.
Cross-Functional Collaboration
- Work closely with content writers, graphic designers, and web developers to develop high-performing campaigns.
- Collaborate on landing page optimization to improve conversion rates.
- Support integrated digital marketing initiatives across multiple channels.
Continuous Improvement
- Stay updated with Google Ads, Meta Ads, and industry best practices.
- Identify new growth opportunities, tools, and automation techniques.
- Recommend process improvements to enhance campaign performance and operational efficiency.
Required Skills & Qualifications
- 2–4 years of hands-on experience managing Google Ads and Meta Ads campaigns.
- Strong understanding of paid media strategy, campaign optimization, audience targeting, and bid management.
- Experience with conversion tracking, attribution models, and performance measurement.
- Proficiency in Google Analytics 4 (GA4), Google Tag Manager (GTM), and Meta Business Manager.
- Strong analytical, reporting, and problem-solving skills.
- Excellent communication and collaboration abilities.
- Ability to manage multiple campaigns and meet deadlines.
Hands-on Experience With
- Google Ads
- Meta Ads Manager
- Google Analytics 4 (GA4)
- Google Tag Manager (GTM)
- Meta Business Manager
- Microsoft Excel or Google Sheets
Preferred Skills
- Experience with landing page optimization and Conversion Rate Optimization (CRO).
- Knowledge of remarketing, retargeting, and lookalike audience strategies.
- Familiarity with SEMrush, Ahrefs, Hotjar, or similar marketing tools.
Preferred Qualifications
- Bachelor's degree in Marketing, Business Administration, Digital Marketing, or a related field.
- Google Ads, Google Analytics, or Meta Blueprint certifications are an added advantage.
What We Offer
- Competitive salary package
- Performance-based incentives
- Career growth opportunities
- Professional and collaborative work environment
- Opportunity to work on diverse digital marketing projects
- Learning and development opportunities
Pay: ₹40,000.00 - ₹72,514.03 per month
Work Location: In person
