Job Description – Performance Marketing Executive
Job Title: Performance Marketing Executive
Location: Delhi
Job Type: Full-Time | Work From Office
Shift Timings: 10:00 AM – 7:00 PM
Salary: ₹40,000 – ₹50,000 per month
Experience: 3+ Years
Industry: Digital Marketing
Job Summary
We are looking for a results-oriented Performance Marketing Executive to plan, execute, optimize, and scale paid digital marketing campaigns across multiple advertising platforms. The ideal candidate should have hands-on experience in managing paid campaigns, lead generation, conversion optimization, campaign analytics, and budget management. This role requires a data-driven professional who can improve campaign performance while maximizing return on investment (ROI).
Key ResponsibilitiesCampaign Planning & Execution
- Plan, launch, and manage paid advertising campaigns across Google Ads, Meta Ads (Facebook & Instagram), LinkedIn Ads, and other relevant platforms.
- Develop campaign strategies aligned with business objectives and marketing goals.
- Manage search, display, shopping, video, remarketing, and lead generation campaigns.
- Ensure campaigns are delivered within budget and timelines.
Campaign Optimization
- Monitor campaign performance and optimize targeting, bidding strategies, audiences, creatives, and landing pages.
- Conduct A/B testing for advertisements, landing pages, and audience segments.
- Improve campaign performance by reducing Cost Per Lead (CPL), Cost Per Acquisition (CPA), and increasing Return on Ad Spend (ROAS).
- Identify opportunities to improve click-through rates, conversion rates, and overall campaign efficiency.
Audience Research & Market Analysis
- Conduct audience research to identify target customer segments.
- Analyze competitors and market trends to identify new growth opportunities.
- Build and optimize custom audiences, lookalike audiences, and remarketing campaigns.
- Recommend campaign improvements based on customer behavior and performance data.
Analytics & Performance Reporting
- Track campaign performance using Google Analytics 4 (GA4), Google Ads, Meta Ads Manager, and other reporting tools.
- Monitor key metrics including impressions, CTR, CPC, CPL, CPA, conversions, and ROAS.
- Prepare weekly and monthly performance reports with actionable recommendations.
- Present campaign insights and optimization strategies to stakeholders.
Tracking & Technical Implementation
- Implement and maintain conversion tracking using Google Tag Manager (GTM), Google Analytics 4 (GA4), Meta Pixel, and Conversion APIs where applicable.
- Verify tracking accuracy and troubleshoot reporting discrepancies.
- Coordinate with developers to implement tracking codes and resolve technical issues.
Budget Management
- Manage advertising budgets across multiple campaigns.
- Monitor daily campaign spend and optimize budget allocation.
- Forecast campaign performance and recommend budget adjustments based on business goals.
Cross-Functional Collaboration
- Work closely with content writers, designers, developers, SEO teams, and marketing stakeholders to improve campaign performance.
- Coordinate landing page optimization initiatives to improve conversion rates.
- Support integrated digital marketing campaigns across multiple channels.
Continuous Learning
- Stay updated with platform updates, advertising policies, and digital marketing trends.
- Evaluate new campaign strategies, tools, and automation opportunities.
- Recommend process improvements to enhance campaign efficiency and business performance.
Required Skills & Qualifications
- Minimum 3 years of hands-on experience in Performance Marketing or Paid Media.
- Strong experience with Google Ads and Meta Ads Manager.
- Knowledge of campaign planning, optimization, and budget management.
- Experience with conversion tracking and campaign attribution.
- Strong analytical, reporting, and problem-solving skills.
- Excellent communication and collaboration skills.
- Ability to manage multiple campaigns and meet deadlines.
Hands-on Experience With
- Google Ads
- Meta Ads Manager
- Google Analytics 4 (GA4)
- Google Tag Manager (GTM)
- Meta Pixel
- Google Looker Studio
- Google Keyword Planner
- Microsoft Excel or Google Sheets
- LinkedIn Campaign Manager (Preferred)
Preferred Qualifications
- Bachelor's degree in Marketing, Business, Digital Marketing, or a related field.
- Google Ads, Google Analytics, or Meta Blueprint certifications are an added advantage.
Key Performance Indicators (KPIs)
- Return on Ad Spend (ROAS)
- Cost Per Lead (CPL)
- Cost Per Acquisition (CPA)
- Conversion Rate
- Click-Through Rate (CTR)
- Campaign ROI
- Qualified Leads Generated
- Budget Utilization
- Revenue Contribution from Paid Campaigns
Benefits
- Competitive salary package
- Performance-based incentives
- Career growth opportunities
- Professional and collaborative work environment
- Learning and development opportunities
How to Apply
Interested candidates can send their updated resume to [email protected] with the subject line:
Application – Performance Marketing Executive
Pay: ₹40,000.00 - ₹50,000.00 per month
Work Location: In person
