Job Summary
We are looking for a creative, analytical, and result-oriented Digital Marketing Executive to strengthen BC Steps' online presence, generate quality leads, build brand awareness, and support sales through strategic digital campaigns.
The ideal candidate should have hands-on experience in social media marketing, performance marketing, content creation, SEO, email marketing, and website management.
Key Responsibilities1. Social Media Management
- Manage Instagram, Facebook, LinkedIn and YouTube.
- Create monthly content calendars.
- Publish engaging posts, reels and stories.
- Increase followers and engagement.
- Monitor comments and customer queries.
- Coordinate with designers and videographers for creative content.
2. Performance Marketing
Plan and execute paid campaigns on:
- Google Ads
- Meta Ads (Facebook & Instagram)
- LinkedIn Ads
- YouTube Ads
Responsibilities include:
- Audience targeting
- Campaign optimization
- Budget management
- Lead generation
- ROI tracking
- A/B testing
3. Lead Generation
Generate qualified leads from:
- Architects
- Interior Designers
- Builders
- Contractors
- Dealers
- Retail Customers
Track leads through CRM and coordinate with the sales team for follow-up.
4. Website Management
Maintain the company website by:
- Updating products
- Uploading blogs
- Improving user experience
- Creating landing pages
- Optimizing page speed
- Monitoring enquiries
5. Search Engine Optimization (SEO)
- Keyword research
- On-page SEO
- Technical SEO coordination
- Blog optimization
- Backlink building
- Improve Google rankings
6. Content Marketing
Develop content including:
- Product posts
- Blogs
- Case studies
- Success stories
- Project highlights
- Customer testimonials
- Email newsletters
- Video scripts
7. Email & WhatsApp Marketing
Create campaigns for:
- Architects
- Dealers
- Builders
- Existing customers
Track:
8. Analytics & Reporting
Prepare weekly and monthly reports covering:
- Website traffic
- Leads generated
- Cost per lead
- Social media growth
- Engagement
- Campaign performance
- ROI
Use:
- Google Analytics
- Google Search Console
- Meta Business Suite
- Google Ads Dashboard
9. Online Reputation Management
- Monitor Google Reviews
- Respond to customer feedback
- Improve brand ratings
- Handle social media queries professionally
10. Event & Product Launch Promotion
Support marketing campaigns for:
- Product launches
- Dealer meets
- Architect meets
- Exhibitions
- Trade shows
- Corporate events
Create digital promotional material before, during and after the event.
Required Skills
- Digital Marketing
- Social Media Marketing
- Meta Ads
- Google Ads
- SEO & SEM
- Email Marketing
- Google Analytics
- Canva
- Adobe Photoshop (basic)
- Adobe Illustrator (basic)
- WordPress
- Video editing (basic)
- Copywriting
- Content planning
- Marketing automation
- CRM knowledge
Preferred Tools
- Meta Business Suite
- Google Ads
- Google Analytics 4
- Google Search Console
- Canva
- Adobe Creative Suite
- WordPress
- Mailchimp
- Zoho CRM / HubSpot
- Excel
- PowerPoint
- CapCut or Premiere Pro
Qualification
- Bachelor's Degree in Marketing, Business, Communications or related field
- Digital Marketing Certification preferred
Experience
- 2–5 years in Digital Marketing
- Experience in Building Materials, Interior Products, Construction, Furniture, Architecture or Home Improvement industry preferred
Pay: ₹30,000.00 - ₹45,000.00 per month
Work Location: In person
