Hiring: Digital Marketing Specialist
Job Type: Full-Time
Location: Remote — India
Start Date: Immediate
About the Opportunity
Our client is a dynamic and fast-growing technology company delivering innovative digital solutions to a global clientele. They are looking for a highly skilled, proactive, and data-driven Digital Marketing Specialist to join their talented team in India.
This role is for a marketer who can take ownership of multi-channel campaigns, communicate confidently with international clients, and use emerging AI tools to make marketing operations more effective and scalable.
The Role
As the Digital Marketing Specialist, you will lead digital growth and lead-generation campaigns for the client’s customers. You will manage the full campaign lifecycle—from strategy and execution to optimization, reporting, and client communication.
You will work directly with clients in the US, UK, and Europe, so strong communication skills, independent thinking, and a high level of accountability are essential.
What You’ll Do
- Plan, execute, and manage high-performing paid campaigns across Google Ads, Meta (Facebook and Instagram), LinkedIn, TikTok, and other relevant platforms.
- Develop campaign strategies aligned with lead-generation, growth, and return-on-investment objectives.
- Analyse campaign performance, conduct A/B testing, and continuously optimise targeting, creatives, landing pages, and ad spend.
- Research, test, and implement AI tools and AI agents to automate and scale marketing workflows.
- Act as the primary point of contact for assigned clients, independently leading meetings and presenting campaign strategies and performance reports.
- Translate campaign data and marketing metrics into clear, practical recommendations for non-technical clients.
- Collaborate on marketing assets, content, landing pages, and conversion-focused improvements as needed.
- Stay current with platform changes, digital marketing trends, and emerging AI technologies.
What You Bring
- 3–5 years of proven experience in digital marketing and paid campaign management.
- Demonstrable experience running successful campaigns for allied health practices and outpatient clinics, such as dental, physiotherapy, or chiropractic businesses.
- Strong hands-on experience with Google Ads, Meta Ads, LinkedIn Ads, and TikTok Ads.
- A solid understanding of campaign analytics, conversion tracking, lead generation, A/B testing, and ROI optimisation.
- Strong interest in artificial intelligence, with enthusiasm for learning and applying AI tools to improve marketing processes.
- Excellent written and verbal English communication skills.
- Confidence working directly with clients in the US, UK, and EU.
- Strong organisation, ownership, and the ability to manage projects independently from strategy through reporting.
Nice to Have
- Experience managing campaigns for UK and European markets.
- Ability to create marketing content, including landing pages, Facebook and Instagram posts, and short-form videos.
- Experience using AI tools to create content, improve workflows, or automate campaign tasks.
- Previous experience marketing to small healthcare providers, especially dental practices, physiotherapists, or chiropractors.
What’s Offered
- Competitive salary package with performance-based bonuses.
- The opportunity to work on international client campaigns.
- Freedom to explore and implement new AI marketing tools.
- Career growth within a forward-thinking, collaborative technology team.
How to Apply
Apply through Indeed with your updated resume, a brief cover note, and examples or case studies of paid campaigns you have managed. Please highlight your experience with healthcare or allied-health clients, the advertising platforms you have used, and measurable campaign results.
Benefits:
- Paid sick time
- Paid time off
- Work from home
Work Location: Remote
