About the Role
Sham Foam Limited is looking for a dynamic, creative, and result-oriented Digital Marketing & Brand Growth Executive to strengthen the digital presence of our mattress and comfort brands. This role requires someone who can think strategically, execute confidently, and coordinate effectively with multiple digital partners to drive measurable business growth.
We are looking for a confident professional with a strong personality who is comfortable taking ownership of projects, communicating with agencies and influencers, and representing the brand on camera whenever required.
Key Responsibilities
Digital Marketing Management
- Develop, execute, and optimize digital marketing strategies across multiple platforms.
- Coordinate and manage external digital marketing agencies, ensuring timely execution of campaigns and deliverables.
- Monitor campaign performance and ensure agencies meet agreed KPIs.
- Identify, evaluate, and onboard new digital marketing agencies for existing and upcoming brands.
SEO & Website Management
- Work closely with SEO agencies to improve website rankings and organic traffic.
- Monitor and analyze:
- On-page SEO
- Off-page SEO
- Technical SEO
- Core Web Vitals
- Website indexing
- Search Console performance
- Google Analytics (GA4)
- Google Tag Manager
- Keyword rankings
- Backlink profile
- Coordinate website updates with developers.
- Ensure websites follow SEO best practices, user experience standards, and conversion optimization principles.
- Understand domain management, hosting, SSL certificates, redirects, sitemap generation, robots.txt, schema markup, and website performance optimization.
Brand & Content Development
- Work on branding initiatives for our mattress and sleep products.
- Generate innovative marketing campaigns and fresh content ideas.
- Collaborate with designers, photographers, videographers, and content creators.
- Maintain consistency in brand communication across all digital platforms.
Influencer Marketing
- Research and identify relevant influencers, creators, and brand ambassadors.
- Build long-term relationships with influencers across Instagram, YouTube, and other social platforms.
- Coordinate product collaborations, campaign briefs, content approvals, and performance tracking.
- Analyze influencer ROI and campaign effectiveness.
Paid Marketing & Digital Platforms
- Coordinate campaigns across:
- Meta Ads (Facebook & Instagram)
- Google Ads
- YouTube Ads
- Performance Marketing
- Remarketing Campaigns
- Monitor campaign performance and provide actionable insights.
Analytics & Reporting
- Track digital marketing KPIs using Google Analytics, Search Console, Meta Business Suite, and other reporting tools.
- Prepare weekly and monthly performance reports.
- Recommend improvements based on campaign analytics and market trends.
Agency & Vendor Coordination
- Act as the primary point of contact for digital agencies, website developers, SEO partners, and creative vendors.
- Follow up on pending tasks and ensure projects are delivered on schedule.
- Source new agencies, freelancers, and creative partners whenever required.
On-Camera Brand Representation
- Confidently represent the brand in product videos, social media content, promotional campaigns, and corporate communications whenever required.
- Participate in product launches, behind-the-scenes content, and customer engagement videos.
Required Skills
- Strong knowledge of Digital Marketing fundamentals
- SEO (On-Page, Off-Page & Technical SEO)
- Google Analytics 4 (GA4)
- Google Search Console
- Google Tag Manager
- Google Ads
- Meta Business Suite & Meta Ads Manager
- WordPress or CMS platforms
- Website structure and UI/UX fundamentals
- Domain & Hosting Management
- Keyword Research Tools (SEMrush, Ahrefs, Moz or similar)
- Email Marketing concepts
- Content Marketing
- Social Media Marketing
- Influencer Marketing
- Performance Marketing
- Basic understanding of HTML/CSS is an added advantage
- Excellent communication and coordination skills
- Strong analytical and problem-solving abilities
Preferred Qualifications
- Bachelor's degree in Marketing, Digital Marketing, Business, Mass Communication, or a related field.
- 2–5 years of experience in Digital Marketing or Brand Management.
- Experience working with agencies and managing multiple digital projects simultaneously.
- Experience in consumer brands, D2C, retail, lifestyle, furniture, mattress, or home furnishing industries will be an advantage.
What We're Looking For
- A confident and proactive personality.
- Strong leadership and follow-up skills.
- Creative thinker with fresh marketing ideas.
- Excellent organizational and multitasking abilities.
- Comfortable interacting with agencies, influencers, and vendors.
- Willing to appear in brand videos and digital campaigns when required.
- Passionate about building brands and achieving measurable business growth.
If you are passionate about digital marketing, branding, and creating impactful campaigns while working with a fast-growing company, we'd love to hear from you.
Pay: ₹15,000.00 - ₹25,000.00 per month
Work Location: In person
