About WPP Production
We are WPP Production - the unified global production company that brings together all of WPP's content producers, studios and craft experts into one connected organisation. We combine world-class human craft with next generation technology to originate, design, and deliver multi-channel content systems at scale. Built for borderless collaboration and powered by deep craft expertise, we are the production engine designed for today's always on, AI driven marketing world.
About WPP
WPP is the trusted growth partner for the world's leading brands. We unite cutting-edge media intelligence and data solutions, world-class creativity, next-generation production, transformative enterprise solutions and expert strategic counsel in a single company – powered by exceptional talent and our agentic marketing platform, WPP Open, to help our clients navigate change, capture opportunity and deliver transformational growth. For more information, visit WPP.com.
Role Overview - Group Head (Copy)
The Group Head - Copy will lead the copy function at WPP Production, driving creative excellence across a diverse portfolio of brands and categories. The role combines creative leadership, team management, hands-on copywriting, client engagement and campaign development.
The ideal candidate will be a strong conceptual thinker and writer who can lead a team, maintain high creative standards, develop campaigns from brief to execution, and confidently collaborate with creative, strategy and client teams across social and digital platforms.
Key Roles & Responsibilities:
- Lead, mentor and develop a team of copywriters, ensuring high-quality creative output.
- Own the overall copy quality, tone and consistency across multiple brands and categories.
- Develop and review campaign concepts, scripts, social media copy, digital content and brand communication.
- Partner with Art Directors, Designers, Strategy, Account Management and other stakeholders to develop integrated campaigns.
- Take campaigns from brief, ideation, conceptualisation until execution.
- Lead and contribute to creative pitches and new business presentations.
- Present ideas and creative work to clients and confidently defend creative recommendations.
- Manage multiple clients and projects simultaneously, adapting to different brand voices, timelines and business requirements.
- Provide constructive feedback and creative direction to writers and cross-functional teams.
- Identify and nurture emerging copy talent and contribute to building a strong copywriting talent pipeline.
- Stay hands-on with writing and creative development when required.
Skills & Capabilities Required
- 7+ years of relevant agency experience, preferably across network and/or boutique agencies.
- Strong and diverse portfolio spanning multiple industries, brands and communication formats.
- Proven experience in leading and mentoring copywriting teams while remaining hands-on with creative work.
- Strong copywriting, conceptualisation, storytelling and campaign development skills.
- Experience taking campaigns from brief and ideation through execution across social, digital and integrated platforms.
- Strong understanding of digital-first and social-first communication.
- Ability to manage multiple brands, clients and brand voices simultaneously.
- Excellent client-facing, presentation and communication skills, with the confidence to present and defend creative ideas.
- Strong ability to collaborate with Art Directors, Designers, Strategy, Account Management and Production teams.
- Ability to maintain high standards of creative quality, tone and brand consistency.
- Strong mentoring skills with the ability to develop junior talent and provide constructive creative feedback.
- Ability to work effectively under pressure, manage competing priorities and adapt to different client requirements.
Why work here:
At WPP Production, you'll help shape the future of content production at a truly global scale. We bring together world-class talent, cutting-edge studios, and advanced technology to solve some of the most complex creative and production challenges in the industry. You'll work in a collaborative, borderless environment where craft excellence is valued, innovation is encouraged, and AI and next-generation tools are used to amplify not replace human creativity. With access to diverse projects, global career opportunities, and the backing of WPP's unmatched network, this is a place where you can grow your skills, make real impact, and create work that performs for every audience, across every channel, at every moment.
Inclusion and Impact
WPP is an equal opportunity employer and considers applicants for all positions without discrimination or regard to particular characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.
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