About the Role
We are looking for a strong Creative Designer who can take an idea, campaign, or business requirement and turn it into high-quality visual communication.
This is primarily a creative and marketing design role
You will work closely with the marketing, content, and business teams to develop creatives for social media, digital advertising, campaigns, websites, brochures, presentations, and other brand communication.
We are looking for someone with a strong visual sense who understands that good design is not simply about making something attractive. The design must communicate the message quickly, attract attention, and support the objective of the campaign.
A strong portfolio demonstrating actual creative work is essential.
Key Responsibilities
Creative & Campaign Design
- Develop creative concepts for marketing campaigns, product promotions and brand initiatives.
- Convert campaign ideas and content briefs into strong visual concepts.
- Design digital advertisements for Meta, Google and other marketing channels.
- Create campaign variations for different audiences, messages, products and platforms.
- Work with the marketing team to develop visually strong campaign themes.
- Adapt successful creative concepts into multiple formats and sizes.
- Continuously improve creative quality based on campaign requirements and feedback.
Social Media & Digital Creatives
- Design high-quality social media posts, carousels, stories, banners and promotional creatives.
- Create visual content for Instagram, Facebook, LinkedIn and other digital platforms.
- Develop reusable creative templates while maintaining enough variation to prevent repetitive-looking content.
- Design thumbnails, covers, and other supporting digital assets.
- Maintain consistency across all social and digital communication.
Brand & Marketing Collateral
- Maintain and strengthen the visual identity of company brands.
- Design brochures, flyers, posters, presentations, and other marketing collateral.
- Create sales and business-development materials when required.
- Design website banners, landing-page graphics and promotional web assets.
- Create event, recruitment and internal communication materials.
- Ensure consistent use of typography, colours, layouts and brand elements.
AI-Assisted Creative Design
AI should be an important part of this role, but as a creative production tool rather than a separate job function.
The Creative Designer should:
- Use AI tools for creative ideation and concept development.
- Generate and refine images and visual elements using AI.
- Use AI to create variations of campaign concepts quickly.
- Experiment with emerging creative tools to improve quality and production speed.
- Understand how to combine AI-generated assets with traditional design tools to produce professional final outputs.
- Maintain brand quality and consistency rather than relying on raw AI-generated output.
The existing JD already emphasizes AI-assisted image, creative, and video production. I would retain this capability but make it supportive of the designer's core responsibility.
Basic Video & Motion Capability
I would keep video as an advantage rather than making the Creative Designer responsible for full video production.
Preferred capabilities include:
- Basic video editing
- Reels and short-form social content
- Motion graphics
- Basic animation
- AI-generated video
- Ability to convert static campaign concepts into simple motion creatives
For more complex video production, I would eventually treat Video Editor / Motion Designer as a separate role.
Required Skills
- Strong creative and graphic design portfolio.
- Excellent understanding of typography, composition, spacing, colour and visual hierarchy.
- Strong ability to convert written content into effective visual communication.
- Experience creating social-media and digital advertising creatives.
- Experience developing campaign concepts rather than only executing templates.
- Strong working knowledge of Adobe Photoshop and Illustrator.
- Experience with Canva or similar rapid-production tools.
- Familiarity with AI-powered image and creative tools.
- Ability to work across multiple brands and campaigns.
- Ability to take feedback and quickly produce improved creative versions.
- Strong attention to detail.
- Ability to manage multiple deadlines.
- Good communication and collaboration skills.
Preferred Skills
Experience in any of the following would be an advantage:
- Adobe After Effects
- Premiere Pro
- Motion graphics
- Short-form video editing
- AI image/video generation
- Photography
- Video production
- Digital advertising creatives
- Performance marketing creatives
- Brand identity development
What We Offer
- ₹25,000 – ₹60,000/month depending on experience, creative ability and portfolio.
- Opportunity to work across multiple brands and international markets.
- Exposure to digital campaigns and performance marketing.
- Access to modern AI-powered creative tools.
- Creative ownership and opportunity to develop campaign concepts.
- Opportunity to build and influence brand identity.
- Career growth based on performance and capability.
- Paid Time Off (PTO).
Work Schedule
Working Days: Monday to Saturday
Weekly Off: 2nd and 4th Saturdays, and all Sundays
Working Hours: 9:30 AM – 6:30 PM
Work Mode: Onsite – No Remote/Hybrid
Location: Infopark Expressway, Kakkanad, Kochi
Pay: ₹25,000.00 - ₹60,000.00 per month
Benefits:
- Paid sick time
- Paid time off
Work Location: In person
