Experience: 8–15 Years
Employment Type: Full-Time
Reporting To: Founder / Director
About Fruitly Agro
Fruitly is building a technology-enabled fresh produce trading and distribution business, connecting farmers, suppliers, traders, institutional buyers, retailers and other market participants through a structured and transparent operating model.
As the business scales, Finance & Accounts will play a critical role in managing working capital, transaction controls, banking relationships, farmer settlements, customer credit, collections, compliance and financial reporting.
We are looking for a hands-on Finance & Accounts Head who can take complete ownership of the finance function and build a strong financial control system suitable for a rapidly growing trading business.
Key Responsibilities1. Financial Management & Working Capital
- Take complete ownership of Fruitly's finance and accounting operations.
- Monitor daily cash flow, working capital, receivables, payables and liquidity position.
- Prepare daily/weekly/monthly cash-flow and working-capital reports.
- Closely monitor the fund cycle between:
- Farmer/Supplier → Procurement → Sales → Customer Receivables → Bank/Credit Facility
- .
- Ensure adequate liquidity for timely farmer and supplier payments.
- Monitor utilization of Cash Credit / OD / working-capital facilities and coordinate with banks for limits and enhancement.
- Prepare working-capital projections and funding requirements based on business growth.
- Identify opportunities to improve working-capital efficiency and reduce financing costs.2. Farmer & Supplier Payments
- Establish strong controls for farmer/supplier payment processing.
- Ensure payments are made within agreed timelines.
- Reconcile procurement records, farmer patti/settlement statements, purchase invoices and bank payments.
- Ensure all transactions are properly recorded and routed through approved company accounts.
- Develop controls to prevent duplicate, unauthorized or incorrect payments.
- Coordinate with procurement and operations teams to resolve payment discrepancies.
3. Customer Receivables & Credit Control
- Take ownership of the Accounts Receivable / Debtors function.
- Monitor customer credit limits, outstanding balances and ageing.
- Establish customer-wise credit limits and payment terms in coordination with management.
- Closely track 30–45 day or approved customer credit cycles.
- Lead collection follow-ups and escalation of overdue payments.
- Prepare daily/weekly debtor ageing and collection reports.
- Identify high-risk customers and recommend credit restrictions where required.
- Ensure sales are aligned with approved credit policies.
4. Trading Transaction Accounting
- Ensure accurate accounting of high-volume daily trading transactions.
- Establish proper accounting controls around:
- Purchases
- Sales
- Farmer settlements
- Patti/market transactions
- Commission income
- Transportation
- Loading/unloading
- Wastage/shrinkage
- Returns/rejections
- Discounts
- Other operational expenses
- Ensure proper reconciliation between operational systems, invoices, bank transactions and accounting books.
- Develop processes for daily transaction closure and exception reporting.
5. Banking & Treasury Management
- Manage relationships with banks and financial institutions.
- Coordinate with banks for:
- CC/OD facilities
- Working-capital limits
- Bank guarantees
- LC facilities, where applicable
- Payment infrastructure
- Bulk payment facilities
- Banking integrations
- Monitor daily bank balances and fund utilization.
- Prepare bank reconciliation statements.
- Ensure timely execution and monitoring of bulk farmer/customer/vendor payments.
- Support management in negotiations with banks for improved limits, pricing and facilities.
6. MIS & Management Reporting
Develop a strong Finance MIS dashboard for management covering:
- Daily sales
- Daily purchases
- Gross margin
- Customer outstanding
- Debtor ageing
- Farmer/vendor payable
- Cash position
- Bank balances
- CC utilization
- Working-capital requirement
- Collection efficiency
- Payment commitments
- Customer-wise profitability
- Product/commodity-wise profitability
- Branch/market-wise profitability
- Expense analysis
- Cash conversion cycle
Provide daily, weekly and monthly financial insights to management.
7. Accounting & Financial Closing
- Lead complete accounting operations and monthly closing.
- Ensure accurate and timely recording of all financial transactions.
- Supervise:
- General ledger
- Accounts payable
- Accounts receivable
- Bank reconciliation
- Fixed assets
- Expenses
- Accruals
- Provisions
- Ensure timely monthly and annual closing.
- Coordinate with auditors and ensure availability of supporting documentation.
- Maintain strong financial documentation and audit trails.
8. Taxation & Statutory Compliance
Ensure timely and accurate compliance relating to:
- GST
- TDS
- Income Tax
- Professional Tax
- PF/ESIC, where applicable
- ROC/company compliance, in coordination with the appropriate professionals
- E-invoicing / e-way bills, where applicable
- TDS reconciliation
- GST reconciliation
Coordinate with statutory auditors, tax consultants and other external professionals.
9. Internal Controls & Risk Management
Build a robust financial-control framework covering:
- Purchase approvals
- Sales approvals
- Credit approvals
- Payment authorization
- Bank controls
- Vendor/customer onboarding
- Farmer master data
- Expense approvals
- Cash handling
- Reconciliation
- Fraud prevention
- Segregation of duties
Regularly identify financial and operational risks and recommend corrective measures.
10. Audit & Compliance
- Coordinate statutory, tax and internal audits.
- Ensure books and supporting documents are audit-ready.
- Address audit observations and implement corrective actions.
- Maintain proper documentation and financial records.
11. Finance Technology & Automation
Fruitly is a technology-driven business. The Finance Head will be expected to work closely with the technology and operations teams to build an integrated financial-control environment.
- Improve automation of accounting and reconciliation processes.
- Integrate accounting systems with Fruitly's operational/trading platform.
- Automate payment workflows and approval systems.
- Develop automated MIS and financial dashboards.
- Reduce manual reconciliation and spreadsheet dependency.
- Define finance-related system requirements and controls.
- Ensure transaction-level traceability from procurement to final settlement.
Key Performance Indicators (KPIs)
The Finance & Accounts Head will be evaluated on:
- Working-capital efficiency
- Cash-flow predictability
- Debtor ageing and collection efficiency
- Timely farmer/vendor payments
- Customer credit discipline
- Gross margin visibility
- CC/working-capital utilization
- Banking cost optimization
- Accounting accuracy
- Timeliness of monthly closing
- GST/TDS/statutory compliance
- Reconciliation accuracy
- Audit readiness
- Financial fraud/control prevention
- MIS accuracy and timeliness
- Automation of finance processes
Required Experience
- 8–15 years of relevant experience in Finance & Accounts.
- Strong experience in trading, FMCG, agriculture, wholesale distribution, commodities, supply chain or similar high-volume businesses preferred.
- Experience managing significant working-capital requirements is highly desirable.
- Experience with CC/OD limits, bank financing and working-capital management.
- Strong experience in receivables, collections and credit control.
- Experience managing finance/accounting teams.
- Strong knowledge of Indian accounting and taxation.
- Experience working with ERP/accounting systems and financial MIS.
Preferred Candidate Profile
We are particularly interested in candidates who have experience with:
- Agri-commodity / Mandi / wholesale trading
- Fruits & vegetables or fresh produce
- Commodity trading
- FMCG distribution
- High-volume B2B transactions
- Large debtor books
- Short procurement cycles with extended customer credit
- Working-capital-intensive businesses
- Bank CC/OD facilities
- Farmer/vendor settlements
- Multi-location operations
Qualifications
- CA / CA Inter / CMA preferred.
- MBA Finance / M.Com / B.Com with strong relevant experience may also be considered.
- Strong working knowledge of Tally / ERP / Excel / financial MIS.
- Experience with financial dashboards and automation will be an advantage.
Key Competencies
- Strong financial discipline
- Commercial understanding
- Excellent analytical ability
- Strong negotiation and communication skills
- High attention to detail
- Ownership mindset
- Strong integrity and financial ethics
- Ability to work under pressure
- Strong problem-solving ability
- Ability to work closely with founders and business leadership
- Ability to balance business growth with financial control
What We Expect From This Role
This is not a traditional bookkeeping/accounts role.
The Finance & Accounts Head will be expected to function as a business finance leader, helping Fruitly understand:
Where is our money? Where is it stuck? How much working capital do we need? Which customers are profitable? Which customers are risky? How quickly can we collect? How much can we safely purchase? And how can we grow without creating a cash-flow problem?
The ideal candidate should be comfortable working hands-on with daily transactions as well as strategic financial planning and should be capable of building the finance function as Fruitly scales.
Pay: ₹400,000.00 - ₹1,000,000.00 per year
Work Location: In person
