SynapseIndia is a software development company with over 24 years of experience, featuring development offices in India and the USA. We serve clients worldwide, delivering innovative solutions tailored to their needs. Our Noida SEZ office is conveniently located just a 10-minute walk from the nearest metro station.
Why work with us?
- Partnerships with Industry Leaders: We are a Google and Microsoft partner, staffed by certified professionals.
- Global Presence: As a multinational corporation, we have clients and employees across the globe.
- Structured Environment: We follow CMMI Level-5 compliant processes to ensure quality and efficiency.
- Timely Salaries: We have consistently paid salaries on time since our inception.
- Job Stability: Despite market fluctuations, we have not had to lay off employees.
- Work-Life Balance: Enjoy weekends off on the 2nd and last Saturday of every month, with no night shifts.
- Our employees are 100% satisfied, thanks to a culture of trust and growth opportunities.
- Eco-Friendly Workplace: We promote health and well-being with special anti-radiation and energy removal features in our offices.
- We prioritize the job security of all our employees.
- We celebrate all festivals with enthusiasm and joy.
- Yearly Appraisals: Exceptional performers can receive over 100% increments during appraisals.
- We recognize and reward top performers on a monthly basis for their outstanding contributions.
- We provide Accidental and Medical Insurance to our employees.
Who are we looking for?
Designation : Senior Consultant (Growth Marketing)
Experience Range : 5+ years
What is the work?
- Plan, execute, and optimize paid campaigns across Google Ads, Meta Ads, TikTok Ads, and LinkedIn Ads.
- Manage campaign budgets and improve performance metrics including ROAS, CPA, CAC, CTR, CPC, and conversion rates.
- Build and optimize search, shopping, display, remarketing, and social advertising campaigns.
- Conduct A/B testing across creatives, landing pages, audiences, and campaign structures.
- Monitor conversion tracking, pixels, and analytics implementation with development teams.
- Manage Amazon US advertising, including Sponsored Products, Sponsored Brands, Sponsored Brands Video, product targeting, competitor ASIN targeting, and brand defense campaigns.
- Analyze Amazon search term reports to identify keyword opportunities, negative keywords, wasted spend, and campaign optimization opportunities.
- Coordinate Amazon listing optimization, A+ Content, Brand Store updates, product images, videos, and seasonal creatives.
- Support promotional campaigns for Prime Day, Black Friday, Cyber Monday, Holiday, and other seasonal events.
- Conduct US market research, competitor analysis, and keyword research across Amazon and other eCommerce platforms.
- Coordinate with designers, developers, copywriters, and marketplace teams to deliver campaign assets on time.
- Prepare weekly and monthly client reports using Google Analytics 4, Looker Studio, Shopify, Amazon Seller Central, and advertising platforms.
- Build dashboards and translate marketing data into actionable business recommendations.
- Use AI tools to improve campaign planning, content creation, reporting, keyword research, and operational efficiency.
- Support Shopify and eCommerce teams with landing pages, tracking implementation, merchandising updates, and conversion rate optimization.
- Manage multiple US client accounts while maintaining campaign documentation, marketing calendars, SOPs, and client communication.
What skills and experience are we looking for?
- 4–7 years of experience in performance marketing, growth marketing, eCommerce marketing, or Amazon marketplace advertising.
- Hands-on experience managing Google Ads and Meta Ads campaigns, with exposure to TikTok Ads and LinkedIn Ads being an advantage.
- Practical experience managing Amazon Ads for the US marketplace, including Sponsored Products, Sponsored Brands, keyword optimization, product targeting, and campaign performance analysis.
- Strong understanding of Amazon Seller Central, listing optimization, A+ Content, Brand Store management, and marketplace best practices.
- Good understanding of US eCommerce customer behaviour, keyword research, and marketplace trends.
- Experience working with Shopify or similar eCommerce platforms.
- Working knowledge of Google Analytics 4, Looker Studio, Google Tag Manager, and marketing performance reporting.
- Strong analytical skills with the ability to interpret campaign data and recommend practical optimizations.
- Experience coordinating cross-functional teams including design, development, content, and marketplace operations.
- Ability to manage multiple client accounts, prioritize tasks, and deliver campaigns on schedule.
- Excellent written and verbal communication skills with confidence in working directly with US-based clients.
- Strong documentation, project management, and organizational skills with attention to detail.
- Comfortable using AI tools such as ChatGPT, Claude, Gemini, or similar platforms to improve productivity and marketing execution.
- Bachelor’s degree in marketing, Business Administration, Commerce, Digital Marketing, or a related field.
- Google Ads, Meta, and Amazon Ads certifications are preferred.
- Prior experience working with US-based eCommerce brands or Amazon US seller accounts is highly preferred.
