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content writer jobs in hr

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Content Marketing Specialist

Farsight -
Gurugram, Haryana

Apply Now

Job details

Permanent

Qualifications

Search engines
CSS
Marketing
Omniture
Research
Master's degree
Analysis skills
Bachelor's degree
Digital marketing
JavaScript
Conversion optimisation
SEO tools
A/B testing
Database marketing
PPC Campaign Management
SEM
Marketing
HTML

Full job description

Roles and Responsibilities:

– Plans and executes all web, SMM, SEM, database marketing, email, social media, and display advertising campaigns.

– Measures and reports performance of all digital marketing campaigns and assesses against goals (ROI and KPIs).

– Identifies trends and insights and optimizes spend and performance based on the insights.

– Brainstorms new and creative growth strategies through digital marketing.

– Plans, executes, and measures experiments and conversion tests.

– Collaborates with internal teams to create landing pages and optimize the user experience.

– Utilizes strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touchpoints.

– Identifies critical conversion points and drop off points and optimizes user funnels.

– Collaborates with agencies and other vendor partners.

– Evaluates emerging technologies.

– Provides thought leadership and perspective for adoption where appropriate.

Desired Candidate Profile:

Creating and maintaining client relationships

Self-motivated and customer-focused

– Proficient in marketing research and statistical analysis

– Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform, and motivate

Education, Experience, and Licensing Requirements:

Bachelors or masters degree in marketing or a related field

– Proven 2-3 yrs working experience in digital marketing, particularly within the industry

– Demonstrable experience leading and managing SMM, SEM, marketing database, email, social media, and/or display advertising campaigns

– Experience in optimizing landing pages and user funnels

– Experience with A/B and multivariate experiments

– Solid knowledge of website and marketing analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends, SEMRush, etc.)

– Working knowledge of ad serving tools

– Experience in setting up and optimizing PPC campaigns on all major search engines and social media platforms

– Working knowledge of HTML, CSS, and JavaScript development and constraints would be an asset

CTC:

Best in industry

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