Heads Up For Tails is a one-stop pet product's brand with its paw-prints across India. We design,manufacture, and customize high quality and functional pet products to improve the quality of your pet'slife and make pet parenting delightful.
We were founded with the sole aim of making the lives of all pet companions better and on the strongbelief that pets are family. By offering products and services that make pets more comfortable, healthier,and happier, we hope to strengthen the bond between pet and parent.
With a firm belief in safety, innovation, and empathy, we create and curate a range of relevant petproducts and services. We are constantly adding to our inventory of products and services to provideparents with a holistic pet care experience and hope to become rock solid partners in each family’s petparenting journey.
We have over 1200+ employees spread across the country; with 220+ in our headquarters in Gurgaon. Wehave been awarded the ‘Brand of the Year’ Award three times (2017, 2019 and 2021), most recentlyawarded at Homburg Palace, Vienna. We have been certified as a Great Place to Work 2022 by Great Placeto Work Institute, India.
At Heads Up For Tails, communication is how we build trust, warmth, and long-term relationships with pet parents. Every word we put out, across campaigns, products, social media, films, and stores, should feel thoughtful, human, and deeply aligned with our brand
We’re looking for a Content & Communications Lead to lead our content and copy function, shape strong brand ideas, and ensure that everything we say truly speaks to our customers.
This role combines creative leadership, brand thinking, and people management, with ownership of how HUFT shows up across everyday communication as well as big brand moments.
- Lead the content and copy team with clarity, empathy, and high creative standards
- Own HUFT’s brand voice and narrative across platforms and touchpoints
- Conceptualise and drive brand campaigns, launches, collaborations, and partnerships
- Ensure all communication is rooted in a deep understanding of pet parents, culture, and context
- Lead, mentor, and develop the content and copy team, Guide writers from brief to execution, helping them think strategically as well as creatively, Foster a culture of strong ideas, collaboration, and continuous improvement.
- Own and evolve HUFT’s brand voice to ensure it remains warm, honest, and relatable, Develop a deep understanding of our customers — their needs, emotions, and realities as pet parents, Ensure all content feels human, relevant, and grounded in real insight.
- Conceptualise and lead brand campaigns, product and sub-brand launches, and seasonal moments. Develop central ideas that translate seamlessly across content, design, video, social, retail, and digital. Partner closely with design, visual communications, Social, and marketing teams to bring ideas to life.
- Shape the creative thinking behind brand collaborations, partnerships, and influencer-led initiatives. Develop strong narratives and content frameworks that feel authentic to HUFT. Work closely with internal and external partners to ensure consistency and quality.
- Shape the creative thinking behind brand collaborations, partnerships, and influencer-led initiatives. Develop strong narratives and content frameworks that feel authentic to HUFT. Work closely with internal and external partners to ensure consistency and quality
- Oversee content across all touchpoints — campaigns, social media, films, product packaging, e-commerce, retail communication, blogs, scripts, and more. Ensure clarity, consistency, and excellence across formats and platforms.
- Act as a creative partner to Brand, Marketing, Design, Visual Communications, Product, and Retail teams. Contribute to broader brand and business conversations through a communication lens. Ensure content supports both brand-building and business priorities.
- 6–8 years of experience in content, copywriting, or brand communications
- Proven experience leading teams and shaping brand narratives
- Strong conceptual thinking and storytelling ability
- Excellent writing and editing skills across formats
- Ability to understand customers deeply and communicate with empathy
- Comfortable working cross-functionally in a fast-moving environment
- Being a pet parent is strongly preferred
Heads Up For Tails is the single largest organized leader in the growing pet care industry in India, a market thats estimated to reach INR 5475 crores by 2025. With an omni-channel network of manufacturing, retail, e-commerce and distribution, Heads Up For Tails can offer you a dynamic and ambitious work environment where you can leverage your experiences and skills to solve exciting, complex problems. We offer you a culture that thrives on ownership and initiative, where people who are excited about taking the path less travelled will thrive and succeed.
