Key Responsibilities
● Create high-quality, original, and engaging content for blogs, landing pages, category pages, product pages, etc., optimised for search engines, user intent, and business goals.
● Conduct content research and use keyword data, SERP analysis, competitor insights, and search intent to develop and optimise content.
● Apply on-page SEO best practices, including content structure, keyword optimisation, metadata, internal linking, and topical relevance.
● Ensure all content meets brand, editorial, quality, accuracy, and readability standards.
● Stay updated on SEO trends, search engine algorithm changes, and evolving content best practices.
● Use performance insights to recommend content updates, new topics and optimisation opportunities.
Required Skills & Qualifications
● 5+ years of professional experience in SEO content writing, content marketing, or similar role.
● Excellent writing, editing, proofreading, and communication skills with exceptional attention to detail.
● Strong research, analytical, and problem-solving skills, with the ability to simplify complex topics into engaging, reader-friendly content.
● Proven ability to create high-quality, SEO-optimised content that drives organic traffic and aligns with user intent and business objectives.
● Strong understanding of SEO principles, keyword research, search intent, SERP analysis, on-page optimisation, and content strategy.
● Ability to interpret SEO and content performance data to identify trends, uncover opportunities, and recommend actionable improvements.
● Self-driven, proactive, and capable of taking ownership of content initiatives from ideation to optimisation.
● A continuous learning mindset with a keen interest in staying updated on SEO trends, search engine algorithm updates, and evolving content best practices.
Preferred Qualifications
● Experience in healthcare, pharmaceutical, medical, wellness, or other YMYL industries.
● Understanding of E-E-A-T and content quality principles.
● Experience with content audits and large-scale content optimisation.
● Working knowledge of Google Analytics 4, Google Search Console, and SEO tools such as Ahrefs or Semrush.
Pay: ₹550,000.00 - ₹650,000.00 per year
Benefits:
- Food provided
- Health insurance
- Paid sick time
- Provident Fund
Ability to commute/relocate:
- Gurugram, Haryana: Reliably commute or planning to relocate before starting work (Preferred)
Application Question(s):
- Your Availability To Join ( In Days)?
- Your Last Drawn Salary (In CTC) Per Annum?
Experience:
- Content Writing : 5 years (Preferred)
Work Location: In person
