# Job Description – SEO, AEO, GEO & Social Media Executive
## About the Role
We are looking for a **result-oriented SEO, AEO, GEO & Social Media Executive** to strengthen Derma Arts’ online presence across search engines, AI platforms, local search, and social media.
The ideal candidate should have strong hands-on knowledge of **SEO, Answer Engine Optimization (AEO), Generative Engine Optimization (GEO), Local SEO, content optimization, and social media management**. Experience in healthcare, dermatology, cosmetology, aesthetics, wellness, or clinic marketing will be preferred.
The role will focus on improving **organic visibility, search rankings, AI visibility, Google Business Profile performance, website traffic, engagement, and ultimately organic leads and appointment enquiries.**
## Key Responsibilities
### SEO – Search Engine Optimization
* Develop and execute **on-page, off-page, technical, and local SEO strategies** to improve organic rankings.
* Conduct keyword research for dermatology, skin, hair, aesthetic, weight-loss, cosmetic, and wellness treatments.
* Optimize website pages, landing pages, blogs, meta titles, descriptions, headings, URLs, schema, and internal linking.
* Identify new keyword opportunities based on **search intent, commercial intent, location, and treatment-specific queries**.
* Improve rankings for location-based keywords such as **Dermatologist in Delhi, Skin Clinic in GK, Hair Treatment in Delhi**, etc.
* Conduct competitor analysis and identify content, keyword, backlink, and SERP opportunities.
* Build high-quality backlinks through ethical and relevant off-page SEO strategies.
* Identify and resolve technical SEO issues including broken links, indexing, redirects, page speed, sitemap, crawlability, and other website issues.
* Monitor and improve **Core Web Vitals and overall website SEO health**.
### AEO – Answer Engine Optimization
* Optimize website content to increase the chances of Derma Arts being surfaced in **Google featured snippets, People Also Ask, AI-generated answers, and conversational search results**.
* Identify common questions users ask around dermatology, skin, hair, aesthetics, and cosmetic treatments.
* Create and optimize **FAQ sections, question-based content, concise answers, comparison content, and informational pages**.
* Structure content around search intent and natural-language queries.
* Work with content writers to create **expert-led, accurate, and answer-focused content** that can perform across traditional and answer-based search.
### GEO – Generative Engine Optimization
* Develop strategies to improve Derma Arts’ visibility across **AI and generative search platforms**.
* Identify topics and queries where AI platforms may recommend dermatologists, clinics, treatments, or brands.
* Optimize website content and brand information for **AI discoverability, entity relevance, topical authority, and citation potential**.
* Strengthen the clinic’s digital presence across relevant authoritative platforms and directories.
* Track emerging trends in **AI search and generative search optimization** and adapt strategies accordingly.
### Local SEO & Google Business Profile
* Manage and optimize the clinic’s **Google Business Profile** for maximum local visibility.
* Improve rankings for **“near me” and location-based searches**.
* Manage local citations and relevant business listings.
* Identify opportunities to improve local search presence across Delhi/NCR.
* Monitor Google Business Profile performance, reviews, searches, calls, website visits, and other relevant actions.
* Coordinate with the team to encourage and manage authentic customer reviews.
### Social Media Posting & Content Coordination
* Manage the **day-to-day posting and publishing** of content across Instagram, Facebook, and other relevant social platforms.
* Create and maintain a **monthly social media posting calendar** in coordination with the content and creative teams.
* Publish reels, carousels, static posts, stories, educational content, treatment-related content, offers, and clinic updates as required.
* Ensure captions, hashtags, keywords, and social content are optimized for **social search and discoverability**.
* Repurpose SEO/AEO content and high-performing website topics into social media content.
* Coordinate with designers, video editors, doctors, and content writers to ensure timely content delivery.
* Monitor basic social media performance and identify content topics that can improve **reach, engagement, profile visits, and enquiries**.
* Stay updated with changing Instagram and social search trends.
## Analytics, Tracking & Reporting
* Monitor website and SEO performance using **Google Search Console, Google Analytics, Google Business Profile, and SEO tools**.
* Track keyword rankings, organic traffic, impressions, clicks, conversions, leads, and appointment enquiries.
* Monitor AI/AEO/GEO visibility and identify opportunities for improvement.
* Track backlink growth and quality.
* Monitor social media reach, engagement, profile visits, and content performance.
* Prepare **weekly/monthly SEO & digital visibility reports** with clear insights, results, and recommendations.
* Use data to identify what is working, what is not, and where further optimization is required.
## Requirements
* **2–4 years of hands-on experience** in SEO.
* Strong knowledge of **On-Page, Off-Page, Technical, Local SEO, AEO, and emerging GEO practices**.
* Experience with Google Search Console, Google Analytics, Google Business Profile, and SEO tools such as **Ahrefs, SEMrush, Ubersuggest, or similar**.
* Good understanding of keyword research, search intent, SERPs, competitor analysis, and content optimization.
* Basic knowledge of HTML, website structure, schema, and technical SEO.
* Understanding of **AI search and how users discover businesses through generative search platforms** will be an advantage.
* Basic understanding of social media platforms, especially **Instagram and Facebook**.
* Ability to independently manage social media posting schedules and coordinate content.
* Strong analytical, problem-solving, and communication skills.
* Ability to work with content writers, designers, developers, and marketing teams.
* Candidates with experience in **healthcare, dermatology, aesthetics, cosmetology, hospitals, wellness, or similar industries** will be preferred.
## Key Performance Indicators (KPIs)
### SEO
* Improvement in targeted keyword rankings.
* Growth in organic website traffic and search visibility.
* Growth in impressions, clicks, and CTR.
* Improvement in website engagement and organic conversions.
### AEO & GEO
* Growth in visibility across answer-based and AI-generated search results.
* Increase in featured snippets, People Also Ask, and relevant answer-result visibility.
* Improvement in brand/entity visibility across generative search platforms.
* Growth in relevant third-party mentions and authoritative digital references.
### Local SEO
* Improvement in Google Business Profile visibility.
* Growth in local keyword rankings.
* Increase in Google Business Profile actions, calls, website visits, and direction requests.
* Improvement in quality and volume of authentic reviews.
### Leads & Revenue Contribution
* Growth in **organic leads and appointment enquiries**.
* Improvement in organic lead quality.
* Increase in organic website conversions.
* Contribution of SEO/AEO/GEO and social media to overall enquiry generation.
### Social Media
* Consistency and timely execution of the content calendar.
* Growth in reach, engagement, profile visits, and relevant audience.
* Improvement in content performance and discoverability.
* Growth in enquiries generated through social media.
## Preferred Candidate Profile
We are looking for someone who is **hands-on, analytical, proactive, and focused on measurable growth** — not someone who only produces reports or delegates SEO activities.
The candidate should be comfortable working across **SEO + AEO + GEO + Local SEO + Social Search**, understand how search behaviour is changing, and be able to translate content and visibility strategies into **traffic, enquiries, and business growth**.
Pay: ₹18,000.00 - ₹28,000.00 per month
Work Location: In person
