Role: Designer, Direct Marketing & Communication
Type of Engagement: Consultant/Resource person
Department: Resource Mobilisation & Communication
Location: New Delhi /Hybrid
Duration: Project based engagements
HelpAge India is a secular, not-for-profit organisation in India, registered under the Societies’ Registration Act of 1860. Set up in 1978, the organisation works for ‘the cause and care of disadvantaged older persons to improve their quality of life’. It runs healthcare, agecare, livelihood, disaster response and awareness initiatives throughout the country & advocates strongly for the elder cause. It became the first and only Indian organization to be honoured with the ‘UN Population Award 2020’ for its exemplary work in the field of ageing and population issues, and earlier in 2014, has been the recipient of ‘Vayoshreshtha Samman’ by Government of India, as an institution working for senior citizens. We have been awarded highest CRISIL VO 1A grading for excellence in operations and high credibility. We have been recognized as a Great Place to Work.
Summary of assignment
The consultant/resource person of DMA & Communication will conceptualise, design and deliver high-quality creative materials to support Direct Mail Appeals (DMA), donor communication, fundraising campaigns, awareness initiatives and organisational branding. This assignment is critical to strengthening donor engagement, enhancing brand consistency and ensuring visually compelling communication that upholds HelpAge India’s dignity-first ethos. The broad objectives of the assignments are as follows:
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Provide creative design support for all DMA and donor communication campaigns.
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Ensure visual consistency and adherence to HelpAge India’s brand guidelines across print and digital platforms.
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Deliver timely, impactful creatives that drive donor retention, acquisition, and public awareness.
Scope of Work
A. Direct Mail Appeals (DMA) & Fundraising Creative Support
The Designer will develop creative concepts and multiple design options for the following recurring and campaign-specific materials (samples – hard copy/soft copy – will be provided):
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Thank You Mailer (Planner, Mailer, Envelope)
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Revival Mailer (3 cycles per year with fresh designs)
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Gift Card (Gift Card, Mailer, Envelope)
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Diwali Mailer (Mailer + Envelope)
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Calendar with Mailer
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New Year Greeting Card (Card, Mailer, Envelope)
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Annual Review Mailer & Envelope
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Tax Mailer
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General & Birthday Envelopes (2 types)
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F2F Donor Form & Checklist
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SAVE Sponsored Form, Teacher Sheet, Brochure & Certificates (3 designs)
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Support cold mailing, warm donor mailing, and campaign-specific appeals as required.
B. Communication & Organisational Design Support
The Designer will design the following materials (multiple design options to be provided):
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Newsletters (8 pages)
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Annual Report & Annual Review
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Brochures (2/4 pages)
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Posters, Banners, Folders, Standees, Event Backdrops, Invitations
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Certificates, Presentation Decks, Internal Communication Creatives
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Awareness campaign creatives
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Ensure all designs align with HelpAge India’s dignity-first communication principles (positive, respectful, non-exploitative imagery and messaging).
C. Coordination, Workflow & Asset Management
The Designer will:
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Collaborate closely with DMA, Resource Mobilisation, Communication, Digital, and Programme teams to understand briefs.
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Incorporate feedback promptly and deliver within agreed timelines.
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Coordinate with printers/vendors for final production when required.
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Maintain a complete, organised digital archive of source files, print-ready files, and campaign assets.
D. Expected Deliverables
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High-quality, print-ready and digital-ready creatives for all listed DMA and communication materials.
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Consistent application of brand guidelines across all outputs.
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Well-maintained design archive and reusable templates. All open files of the creatives/design pieces will need to be submitted with all layers unlocked version before final closure of a design.
Qualifications & Experience
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Diploma or Bachelor’s degree in Graphic Design, Visual Communication, or related field (preferred).
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Relevant experience in graphic design, preferably in the development/NGO sector will be additional
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Demonstrated experience in donor communication, direct mail, and campaign design will be a strong advantage.
Required Skills & Competencies
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Proficiency in Adobe Photoshop, Illustrator, InDesign and CorelDraw.
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Working knowledge of Canva and basic motion graphics tools (added advantage) and latest New Gen tools.
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Strong understanding of print production processes and digital optimisation.
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Excellent eye for layout, typography, colour, and visual storytelling.
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Ability to translate complex social messages into dignified, impactful visuals.
Working Relationships
The Designer will work closely with the DMA Team, Resource Mobilisation Team, Communication Team, Digital Team, Programme Team.
Terms of Engagement
Compensation: assignment based and mutually agreed to.
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Intellectual Property: All final designs and source files shall become the exclusive property of HelpAge India upon full payment.
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Confidentiality: Strict confidentiality of donor data, beneficiary information and internal materials must be maintained.
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Code of Conduct: All work must align with HelpAge India’s Communication Outreach & Risk Mitigation Guidelines (dignity-first approach, ASCI compliance).
Other Responsibilities
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Maintain confidentiality of all donor and campaign-related information.
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Be available for urgent campaign requirements.
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Proactively contribute creative ideas aligned with the elder cause.
HelpAge India is committed to working with individuals and organisations in a manner that upholds principles of equity, inclusion and non‑discrimination. Selection and engagement decisions are made without prejudice to caste, religion or belief, sex, gender identity, disability, or any other characteristics protected under applicable laws. For more information, visit www.helpageindia.org . Follow us on Twitter, Facebook, LinkedIn, and YouTube.
