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Social Media Content Strategist
Bluenose Marketing —Remote
- From ₹60,000 a month
- Full-time
- Remote
- Hospitality
- Social media management
- Analysis skills
Quick apply
1h
Social Media Strategist
Bluenose Marketing —Remote
- From ₹40,000 a month
- Full-time
- Remote
- Hospitality
- Social media management
- Analysis skills
Quick apply
2h

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Social Media Strategist
Bluenose Marketing —Remote
Ensure consistency in brand voice, content quality, and overall social media presence. Experience managing and mentoring social media teams.
From ₹40,000 a month
Quick apply
2h
Social Media Content Strategist
Bluenose Marketing —Remote
Ensure consistency in brand voice, content quality, and overall social media presence. Experience managing and mentoring social media teams.
From ₹60,000 a month
Quick apply
1h

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Social Media Content Strategist

Bluenose Marketing -
Remote

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Job details

Permanent | Full-time
From ₹60,000 a month
1 hour ago

Qualifications

Hospitality
Adobe Photoshop
Social media marketing
Social media management
Social media strategy
Graphic design
Analysis skills
Content creation
Digital marketing
Mentoring
SEO
Content marketing
Content strategy
Google Ads
Video editing
Communication skills
Marketing
Performance marketing

Full job description

We are looking for an experienced, strategic, and results-driven Content Strategist & Social Media Lead to lead the social media direction for multiple brands. This role goes beyond day-to-day social media management and focuses on developing content strategies, planning campaigns, identifying growth opportunities, and overseeing the execution team to ensure brand objectives are achieved.

The ideal candidate should be able to create comprehensive content plans, guide Social Media Managers and Executives, analyze performance, and continuously optimize strategies to drive growth and engagement.

Location: Remote
Experience: 5–8 years
Employment Type: Full-time

Key Responsibilities

Develop and lead content and social media strategies for multiple brands across different industries.
Create monthly, quarterly, and campaign-based content plans aligned with business objectives.
Oversee and guide Social Media Managers, Social Media Executives, and content teams to ensure smooth execution.
Review content calendars, campaign plans, and content direction before implementation.
Conduct audience, competitor, and market research to identify content opportunities and growth strategies.
Work closely with creative, video, and performance marketing teams to ensure content aligns with overall marketing goals.
Develop content pillars, messaging frameworks, and brand positioning strategies.
Monitor social media trends, platform updates, and emerging content formats.
Analyze content performance and provide actionable recommendations to improve engagement, reach, and conversions.
Ensure consistency in brand voice, content quality, and overall social media presence.
Lead brainstorming sessions and generate innovative content ideas for clients and internal brands.
Present content strategies, reports, and recommendations to clients and internal stakeholders.
Support influencer collaborations, campaign launches, and integrated marketing initiatives.

Required Skills & Qualifications

4–7 years of experience in content strategy, social media strategy, or digital marketing.
Strong understanding of content marketing, social media growth, and audience behavior.
Experience managing and mentoring social media teams.
Ability to develop high-level content strategies rather than just execute content calendars.
Strong analytical skills with experience interpreting performance data and making strategic decisions.
Excellent communication, presentation, and storytelling skills.
Strong understanding of Instagram, Facebook, YouTube, and emerging platforms.
Experience working with content creators, creative teams, and performance marketers.
Ability to manage multiple brands and prioritize effectively in a fast-paced environment.

Nice to Have

Agency experience managing multiple client accounts.
Understanding of Meta Ads, Google Ads, and paid content strategies.
Experience with influencer marketing and creator partnerships.
Familiarity with SEO and content marketing frameworks.
Experience in lifestyle, hospitality, fashion, retail, or service-based brands.

What We Offer

Opportunity to lead content strategy for diverse brands and industries.
High ownership and decision-making responsibility.
Collaborative and growth-focused work environment.
Exposure to creative, performance marketing, and brand-building projects.
Competitive compensation based on experience and expertise.

Job Types: Full-time, Permanent

Pay: From ₹60,000.00 per month

Application Question(s):

What is your current salary?
What is your expected salary?
What is your notice period in days?
Are you okay with night shift 6 PM to 2 AM?
How many social media accounts/brands are you currently managing?
What is the maximum number of brands you can manage effectively at one time?
Have you successfully grown any social media pages to 10,000+ followers? If yes, please share examples.
Which industries have you worked with in the past?
What tools do you use for content research, trend analysis, and content planning?
How do you measure the success of a social media strategy?
Do you have basic graphic design skills? If yes, which tools do you use (Canva, Photoshop, etc.)?
Can you confidently take ownership of a brand's social media strategy and growth?
What would be your strategy to grow engagement and followers for a new client?
Why do you think you would be a good fit for this role?
Do you have Experience in Performance Marketing?

Work Location: Remote

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