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Sr Digital Marketing Manager
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- Email
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Sr Digital Marketing Manager

GoldenPi Technologies
Bengaluru, Karnataka

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Job details

Qualifications

Google AdWords
Lead generation
Analysis skills
Digital marketing
Conversion optimisation
Marketing automation
Google Search Console
A/B testing
Google Analytics
Marketing
Customer acquisition
Performance marketing

Full job description

Careers > Product & Marketing

Product & Marketing

Sr Digital Marketing Manager

Apply Now

Bangalore, India

Digital Marketing

GoldenPi Technology is Indias first Fintech company to specialize in the Fixed Income investment segment. Funded by Zerodha, Indilargest broker,( https://rainmatter.com/), and other institutional investor, our company is on a journey to disrupt the $95 trillion fixed income market across the globe. GoldenPis proprietary technology platform acts as a technology aggregator of Bonds and Debentures across various Bond institutions, Capital Market Divisions of Banks and other players in the capital markets. We are enabling 100mn+ Investors to access the Fixed Income market through our platform via both B2C and B2B business lines and invest seamlessly. As Digital Marketing Manager at GoldenPi, you will be driving various marketing efforts across various digital channel and will help GoldendPi to enhance brand image and establish as a thought leader in fixed income domain. Please send your resume to [email protected]

GoldenPi is India's Trusted online market place offering largest collection of bonds and NCD's for safe investment choice

We partner with leading brokers and financial institutions

Key responsibilities

Create a strong online presence for GoldenPi that fuels our growth, builds the brand, and educates and guides visitors at all stages of the decision-making cycle
Build, maintain, and execute a roadmap of digital projects, deliverables, and initiatives
Plan, set up & execute the customer acquisition programs to generate new leads and increase pipeline velocity through paid marketing campaigns across the funnel.
Collaborate with Product Marketing to improve the landing page’s information architecture and update product & solution messaging and positioning to drive conversions. Work closely with designers and back-end web developers to execute optimization tasks, including A/B and multivariate tests.
Work with the designers, copywriter to build/create landing pages required for the paid campaigns - through builders like Unbounce, Instapage or any other CMS.
Provide effective feedback on images, copy and campaigns. Giving actionable feedback to content & design for continuous improvements.
Use analytics tools like Google Analytics, Hotjar to capture key site performance metrics to measure, test and improve paid campaign performance.
Compile, review and communicate monthly/quarterly qualitative and quantitative reports on digital marketing performance, driving actionable insights for future efforts; communicate best practices and share lessons learned throughout the organization
Improve user experience and demand generation, using A/B and user testing, personalization, and conversion rate optimization strategies and initiatives
Collaborate with SEO team to drive performance and effectively optimize the website to drive more organic demos from our target markets, turning GoldenPi’s website into a thought leader in fixed income market
Clearly understand site performance, analyze trends, business results, and use this data to develop new actions to improve results

Basic Requirements

Passionate about digital marketing with 5-8 years.
Demonstrated ability to create programs that increase revenue and generate customer acquisition, conversion and lead generation.
Experience in a performance marketing role across a range of channels; search, social, affiliate, display, video.
A knack for identifying target audiences, knowing where to find them, encouraging engagement and driving conversions.
Strong experience in website analytics tools – highly proficient with google analytics, tag manager, search console. Knowledge of using data tools such as marketing automation, CRMs, attribution reporting, and paid campaign reports.
Strong analytical mindset, with the ability to make data-driven decisions
Able to work efficiently in a fast-paced open environment
Expert level knowledge of Adwords is highly desirable. Google Ads Certification is a plus.
Knowledge about personal finance and financial market is plus

Ideal candidate should

Passionate about marketing and consumer behaviour
Professional work experience in digital marketing
Have hunger to learn and possess a strong growth mindset.
Have bias for action and always have hunger to do more.
Be a fun person to work with.

Benefits and Perks

Competitive compensation package
Opportunity to work alongside a highly motivated and talented set of colleagues
Cool work culture with fun and rewards

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