Whatfix is an AI platform advancing the “userization” of enterprise applications, empowering companies to maximize the ROI of their digital investments. Technology needs adoption. It’s no different for AI. As AI reshapes roles, workflows, and human-machine interactions, it also introduces new layers of complexity and user friction. This is where Whatfix plays a pivotal role. A decade old DNA of empowering people to succeed with technology and not replacing them. We call this philosophy Userization: the belief that technology must adapt to the user, not the other way around.
At the heart of userization philosophy is ScreenSense, our proprietary AI engine, which continuously interprets both the context of what users are doing in an application or an AI tool and the intent behind their actions. By combining these signals, Whatfix delivers real-time guidance, nudges, knowledge, and automation directly in the flow of work.
This intelligence powers our entire product suite.
- Digital Adoption helps users get productive faster.
- Product Analytics uncovers friction and closes adoption gaps.
- Mirror allows employees to train in safe, simulated environments.
These are embedded with Whatfix AI Agents which supercharge creation, insights, and user guidance.
Our upcoming AI-first products are already creating a buzz in the market.
Seek is an AI-native assistant that not only knows your business context but can also act across applications to get work done on your behalf.
Whatfix Mirror 2.0 is the world’s only System plus Role simulation with a complete assessment to lead the Gen AI simulation category.
Together, these products reflect Whatfix’s commitment to building enterprise-ready AI teammates that maximize productivity and ROI. It gives users a unified, intelligent way to find answers across systems, apps, and knowledge silos and helps anyone looking to deliver fast and contextual answers.
Whatfix is bridging the gap between rapid technological change and human enablement—ensuring AI is not only embedded but also usable, trusted, and outcome-driven for every employee.
At Whatfix, we’re not just making software easier—we’re making AI work for people.
The company has seven offices across the US, India, UK, Germany, Singapore, and Australia and a presence across 40+ countries.
Customers: 700+ enterprise customers, including 80+ Fortune 500 companies such as Shell, Schneider Electric, and UPS Supply Chain Solutions.
Investors: A total of ~$270 million USD has been raised as yet. Most recently Series E round of $125 Million USD led by Warburg Pincus, with participation from existing investor SoftBank Vision Fund 2. Other investors include Cisco Investments, Eight Roads Ventures (A division of Fidelity Investments), Dragoneer, Peak XV Partners, and Stellaris Venture Partners.
Whatfix’s leadership is consistently recognized across top industry analysts and business rankings:
- Won the 2025 AI Breakthrough Award for the Overall AI-based Analytics Solution of the Year
- Only DAP to be recognized as a “Leader” across various DAP reports for the past 5+ years by leading analyst firms like Gartner, Forrester, IDC, and Everest Group.
- With over 45% YoY sustainable annual recurring revenue (ARR) growth, Whatfix is among the “Top 50 Indian Software Companies” as per G2 Best Software Awards.
- Named a Gartner Customers’ Choice for DAP for the second year in a row (2024 and 2025)—the only vendor in the market to earn this distinction consecutively.
- We also boast a star rating of 4.6 on G2 Crowd, 4.5 on Gartner Peer Insights, and a super-high CSAT of 99.8%
- Stevie Award winner in the category (Bronze): Customer Service Department of the Year – Computer Software - 100 or More Employees.
- Winner of the ISG Paragon Innovation Award in partnership with Sophos (customer) for the EMEA region and finalist in the Transformation Award category.
- RemoteTech Breakthrough Awards winner for “Software Asset Management Solution of the Year”
These recognitions are matched by business performance:
- Highest-Ranking DAP on 2023 Deloitte Technology Fast 500™ North America for Fifth Consecutive Year
- Listed on the Financial Times & Statista's High-Growth Companies Asia-Pacific 2025 list.
- Won the Silver for Stevie's Employer of the Year 2023 – Computer Software category and also recognized as Great Place to Work 2022-2023
- Only DAP to be among the top 35% companies worldwide in sustainability excellence with EcoVadis Bronze Medal
Overview:
As an Engineering Lead (EL3) at Whatfix, you own the end-to-end engineering responsibility for a major product area. You combine strong technical depth with people leadership to deliver scalable, reliable, and high-quality backend systems. This role requires hands-on technical ownership, sound architectural decision-making, and the ability to lead, grow, and inspire a team of engineers while aligning execution with business and customer needs. You act as the technical and execution anchor for your product area, ensuring excellence across design, delivery, operations, and continuous improvement.
Responsibilities:
- Scope & Impact: Own and manage all engineering activities for a designated product area
- Leadership: Manage a team of 7-10 engineers, directly and more (as needed) through other Engineering Leads (ELs). Communicate strategies, project rationales, and progress both internally and with external stakeholders. Foster a culture of ownership, ensuring the team is empowered to manage their product areas comprehensively from prioritization to customer support.
- Technical Excellence: Maintain active involvement in the development process, ensuring a high technical standard is met across the team. Be accountable for the technical quality, including adherence to design and architectural standards. Lead efforts to resolve technology bottlenecks and implement reusable solutions to enhance efficiency and product quality.
- Prioritization: Oversee the planning of sprint roadmaps, utilizing your deep technical understanding to prioritize critical tasks. Assist the team in estimating task durations to ensure realistic planning and delivery.
- Performance & Team Building: Take charge of your team’s growth and performance management, including coaching, career development, and performance reviews. Resolve both interpersonal and technical conflicts, and actively participate in recruitment to fill engineering roles across the company.
- Collaboration: Serve as a technical advisor to other teams, guiding design decisions and ensuring best practices are followed. Work closely with product managers, customers, and other stakeholders to align the development efforts with the broader company goals.
Experience:
- 8 to 14 years of experience in software engineering, with a track record of leading successful projects and feature releases.
- Proven experience in architecture, design, development, and maintenance of software
- systems, with a focus on high-quality, scalable solutions.
- Stellar technical depth with a strong understanding of software design principles and
- best practices.
- Proficiency in modern programming languages such as and frameworks relevant to the role, like in CoreJava & all related stack, along with JavaScript/TypeScript & React/related frameworks.
- Experience with code reviews, design documentation, and improving code structure and
- architecture.
- Demonstrated ability to lead and mentor engineers, fostering a collaborative and
- high-performing team environment.
- Strong interpersonal and communication skills, with the ability to build relationships and
- influence stakeholders.
- Experience in strategic planning, project management, and risk assessment.
- A proactive and ownership-driven attitude, with a focus on continuous improvement and innovation.
- A customer-first mindset, with the ability to align technical direction with business objectives and customer needs.
Must have:
- Strong Experience in Core Java, REST , Spring.
- Experience in Unit Testing and Automation.
- Experience in CI/CD, Jenkins, Docker, K8S.
- Experience with relational or NoSQL databases.
- Analyze Functional & Non-Functional requirements with effort estimation and deployment
- strategies.
- Hands-on in Architecting and developing large-scale applications.
- Hands-on debugging skills.
- Design for performance, scalability, fault tolerance, and high availability
Behavioral Traits:
- Excellent communication and technical leadership skills
- Can-do attitude to take BIG problems by their horns and solve them
- Ability to inspire others & be a role model and mentor for upcoming engineers in the
- organization
- Entrepreneurial spirit to conceive ideas, turn challenges into opportunities and build products
Perks & Benefits (India)
- Best-in-class medical insurance coverage
- Free lunch & dinner buffet
- Doorstep cab drop facility
- Education sponsorship
- Internal job transfer & global mobility programs
- Scope to represent Whatfix at global events
Note:
We strive to live and breathe our Cultural Principles and encourage employees to demonstrate some of these core values - Customer First; Empathy; Transparency; Fail Fast and scale Fast; No Hierarchies for Communication; Deep Dive and innovate; Trust, Do it as you own it;
We are an equal opportunity employer and value diverse people because of and not in spite of the differences. We do not discriminate on the basis of race, religion, color, national origin, ethnicity, gender, sexual orientation, age, marital status, veteran status, or disability status
At Whatfix, we deeply value collaboration, innovation, and human connection. We believe that being together in the office five days a week fosters open communication, strengthens our sense of community, and accelerates innovation—ultimately helping us achieve our goals more effectively. At the same time, we recognize the importance of flexibility in balancing personal and professional priorities. To support this, we offer the option to work from home up to two days per month.
In any situation that requires additional flexibility, we’re open to considering exceptions on a case-by-case basis to ensure you’re supported in managing both work and life seamlessly.
