Job Description – Global Marketing Executive / Marketing Lead (SEO & Digital Growth)
Position:
Global Marketing Executive / Marketing Lead – Digital Marketing (SEO Focus)
Company:
Avyaan Management Private Limited
Employment Type:
Full-Time
Work Mode:
WFH / WFO (Flexible)
Experience Required:
2–8 Years
About the Company
Avyaan Management Private Limited is a fast-growing BPO and AI/ML services company delivering global outsourcing solutions including:
Call Center & Customer Support Services
Data Annotation & AI Training Data
Transcription & Data Processing
Lead Generation & Digital Marketing Support
Multilingual Global Operations
We are looking for a results-driven Global Marketing professional to strengthen our digital presence, generate international inbound leads, and scale SEO-driven growth.
Key Responsibilities
Global Digital Marketing Strategy
Develop and execute global marketing strategies targeting USA, UK, Europe, and APAC markets.
Build brand visibility and inbound lead generation pipelines for BPO & AI services.
Plan and execute multi-channel campaigns (SEO, PPC, LinkedIn, email, content marketing).
SEO & Organic Growth
Lead end-to-end SEO strategy (on-page, off-page, technical SEO).
Perform keyword research for BPO, AI data services, and outsourcing industry.
Improve website ranking on Google for high-intent global keywords.
Manage backlink strategy, domain authority, and organic traffic growth.
Optimize landing pages for lead conversions.
Content & Campaign Management
Create and manage content strategy for blogs, case studies, and service pages.
Work with design and content teams to produce marketing creatives.
Manage LinkedIn branding and company page growth.
Run email marketing campaigns for lead nurturing.
Performance Marketing & Analytics
Track KPIs: traffic, leads, conversion rate, CAC, ROI.
Use tools like Google Analytics, Search Console, SEMrush, Ahrefs, etc.
Optimize campaigns based on data insights.
Build monthly performance dashboards.
Lead Generation & Business Support
Generate qualified international leads for sales team.
Align closely with Business Development team for pipeline growth.
Support RFPs, proposals, and client acquisition strategy.
Required Skills
Strong experience in SEO (global/international SEO preferred)
Expertise in digital marketing tools (Google Ads, Meta Ads, LinkedIn Ads)
Hands-on experience with:
Google Analytics
Google Search Console
SEMrush / Ahrefs / Moz
Strong understanding of B2B marketing
Experience in BPO / ITES / AI services marketing is a plus
Content marketing & LinkedIn growth expertise
Strong analytical and communication skills
Qualification
Bachelor’s degree in Marketing, Business, IT, or related field
MBA in Marketing preferred but not mandatory
Preferred Experience
Candidates who have worked in:
BPO / KPO marketing
SaaS / IT services marketing
AI / Data services marketing
International lead generation roles
Salary & Benefits
Competitive Salary (Based on experience)
Performance-based incentives
Global exposure (US / UK / EU clients)
Flexible WFH/WFO option
Growth into Head of Marketing role
Why Join Us?
Opportunity to build global brand presence from scratch
High-impact role with direct business influence
Fast-growing AI + BPO hybrid company
Leadership growth opportunity
Pay: ₹40,000.00 - ₹50,000.00 per month
Benefits:
- Commuter assistance
- Flexible schedule
Work Location: In person
