Job Description: Digital Marketing & Operations Assistant
Company: Growguest — Digital Growth for Hospitality
Location: Nagpur, Maharashtra (Hybrid / Local with occasional on-site client property visits)
Job Type: Full-Time / Full-Time Trainee
Compensation: Competitive (commensurate with experience/skill level) + Performance Incentives
About Growguest
Growguest is a boutique digital marketing consultancy specializing exclusively in the hospitality sector (independent hotels, resorts, homestays, and restaurants). We help property owners across Nagpur, Maharashtra, and premium regional destinations (such as Uttarakhand) eliminate excessive OTA commission dependence and convert searchers into direct bookers.
We operate on a founder-led, high-accountability model combining local search dominance, Google Business Profile (GBP) optimization, mobile-first conversion fixes, and AI-assisted workflows.
Role Overview
We are looking for an energetic, organized, and tech-savvy Digital Marketing & Operations Assistant to work directly with the founder. In this role, you will support client deliverables, coordinate digital marketing execution (GBP, local SEO, content, social creatives), assist with property audits, and streamline day-to-day consultancy operations.
Key Responsibilities1. Google Business Profile (GBP) & Local SEO Support
- Assist in conducting direct booking and local SEO audits for hotels, homestays, and restaurants.
- Update, optimize, and maintain client Google Business Profiles (amenities, high-resolution room photos, menus, categories, attributes, and regular Google updates/posts).
- Monitor review velocity and assist in implementing post-checkout review acquisition workflows.
- Track local map pack rankings and citation consistency across local directories.
2. Content & Creative Asset Coordination
- Assist in drafting localized social media updates, travel guides, and blog content outlines using modern AI tools and structured templates.
- Create clean, professional visual creatives, banners, and promotional flyers using Canva.
- Coordinate property photo and video assets, ensuring proper categorization, naming, and basic image SEO (alt text and geo-tagging).
3. Client Servicing & Operations
- Support day-to-day client communication, follow-ups, and milestone reporting via WhatsApp and email.
- Accompany the founder on local property visits and audits across Nagpur when required.
- Maintain organized client tracking sheets, campaign schedules, and audit deliverables.
- Handle basic administrative tasks and research on local hospitality market trends and competitor activity.
Candidate Profile & Qualifications
- Education: Bachelor’s degree in Marketing, Business Administration, Mass Communication, Hospitality Management, or a related field (freshers with strong digital marketing fundamentals or internships are welcome).
- Location: Based in or relocatable to Nagpur (must be able to attend in-person meetings and local client visits).
- Technical & Marketing Skills:
- Fundamental understanding of digital marketing concepts, Local SEO, and Google Business Profile (GBP).
- Hands-on familiarity with design tools like Canva.
- Working proficiency with Google Workspace (Docs, Sheets, Drive).
- Familiarity with or eagerness to leverage modern AI tools (e.g., ChatGPT, Gemini, Claude) for content drafting and research workflows.
- Soft Skills:
- Strong written and verbal communication skills in English and Hindi (working knowledge of Marathi is an added advantage).
- High attention to detail, strong organizational ability, and respect for deadlines.
- Professional demeanor and comfortable communicating with hospitality owners and managers.
What We Offer
- Direct Mentorship: Work directly with an experienced marketing consultant with 18+ years of industry experience.
- Practical Hospitality Exposure: Gain deep, real-world knowledge of revenue management, direct-booking conversion engines, OTA dynamics (MMT, Booking.com), and local SEO.
- Modern Toolstack Experience: Hands-on experience with modern AI-driven digital workflows and conversion-focused marketing systems.
- Career Growth: Potential to advance into a Senior Digital Marketing Specialist or Client Account Lead role as the consultancy scales.
Pay: ₹8,000.00 - ₹12,000.00 per month
Benefits:
Work Location: In person
