Kolkata West Bengal Marketing manager Jobs – 134 Open Jobs Today

Digital Marketing & Lead Generation Specialist
International Professional Financial Careers Academy Pvt Ltd —Kalighat, Kolkata, West Bengal
- ₹20,000 - ₹30,000 a month
- Full-time
- In-person
- Cell phone reimbursement
Quick apply
1d
Social Media Manager (SMM)
The Teachief Academy —Kolkata, West Bengal
- ₹12,000 - ₹15,000 a month
- Full-time
- Social media management
- Bachelor's degree
- Communication skills
Marketing Head (Direct Sales)
PDS Infotech —Kolkata, West Bengal
Marketing & Sales Executive in IT Field – Lead Generation
Comval IT Solutions —Entally, Kolkata, West Bengal
- Email
- Microsoft Excel
- Sales
- Business development
Quick apply

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Social Media Manager (SMM)
The Teachief Academy —Kolkata, West Bengal
Stay updated on current trends, hashtags, and social media algorithms. Strong understanding of social media platforms and content trends.
₹12,000 - ₹15,000 a month

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Digital Marketing & Lead Generation Specialist

International Professional Financial Careers Academy Pvt Ltd
Kalighat, Kolkata, West Bengal

Quick apply

Job details

Permanent | Full-time
₹20,000 - ₹30,000 a month
1 day ago

Benefits

Cell phone reimbursement

Qualifications

Google AdWords
Keyword research
SEO
Conversion optimisation
SEO tools
Google Ads

Full job description

Key Responsibilities

1. Google Ads / Google AdWords

Plan, create and manage Google Ads campaigns for IPFC Academy's courses.
Manage campaigns for CMA USA, CPA USA, CIA USA, ACCA, CFA and other courses.
Conduct keyword research and identify high-intent keywords.
Develop compelling ad copies focused on generating enquiries and admissions.
Manage keywords, negative keywords, bids, budgets, locations and audiences.
Monitor and optimise CPC, CTR, CPL, conversion rate and campaign ROI.
Analyse search terms and eliminate irrelevant/low-quality traffic.
Conduct A/B testing of ads, landing pages and campaign strategies.
Monitor competitor advertising and identify new opportunities.
Ensure proper conversion tracking for enquiry forms, calls and WhatsApp leads.

2. Facebook & Instagram / Meta Ads

Plan, create and manage Meta advertising campaigns for IPFC Academy.
Run campaigns for course enquiries, webinars, seminars, offers and admissions.
Develop appropriate audience targeting strategies.
Manage retargeting and lookalike audience campaigns.
Coordinate with the design/content team to develop effective ad creatives.
Test different creatives, copies, audiences and campaign objectives.
Monitor CPL, lead quality and conversion performance.
Continuously optimise campaigns based on performance data.

3. SEO

Develop and execute an SEO strategy for IPFC Academy.
Conduct keyword research for professional courses and related search terms.
Optimise course pages, landing pages and blogs for relevant keywords.
Monitor keyword rankings and organic traffic.
Conduct competitor SEO analysis.
Identify opportunities to improve organic lead generation.
Work with the content team to develop SEO-focused blogs and website content.
Manage basic technical SEO and off-page SEO activities.

4. Website Management & On-Page SEO

Take ownership of the day-to-day SEO optimisation of the IPFC Academy website.

Responsibilities include:

Optimising page titles and meta descriptions.
Optimising H1, H2 and H3 headings.
Improving website content and keyword placement.
Optimising URLs and internal linking.
Optimising images and ALT tags.
Identifying broken links and indexing issues.
Improving website navigation and user experience.
Recommending improvements to landing pages and enquiry forms.
Improving CTAs such as "Enquire Now", "Book a Counselling Session", "Download Brochure" and "Join the Batch".
Coordinating with developers for required website changes.
Ensuring course pages are both SEO-friendly and conversion-oriented.

5. Lead Generation & Conversion

This is a critical responsibility of the role.

The candidate will be expected to work closely with the Career Counselling/Sales Team to improve the complete digital lead funnel:

Pay: ₹20,000.00 - ₹30,000.00 per month

Benefits:

Cell phone reimbursement

Work Location: In person

Quick apply

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Digital Marketing & Lead Generation Specialist

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Marketing & Sales Executive in IT Field – Lead Generation

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